California legalized recreational usage of marijuana on Jan. 1, 2018. It’s no exaggeration to say that since then, dispensaries and other pot-related businesses have put up billboards extremely fast, displaying the sort of focus and discipline you don’t usually associate with stoners. […]
Unit Cost is the actual out-of-pocket cost to buy a unit or package. Cost per Thousand (CPM) is the cost of buying 1000 impressions. Cost Per Point (CPP) is the cost of buying one GRP/TRP. […]
The Coca-Cola Company supported #PrideMonth with this great campaign with Carat Norway and JCDecaux Norway in Oslo Central Station. […]
When landowners no longer want their properties cluttered by billboards and demand the billboards be retired, their efforts are typically met with strong opposition. The standard practice of billboard companies is to ignore demands of landowners to remove billboards on their properties with expired leases. […]
JCDecaux Australia has unveiled new plans for an "audience-led future" for its large format portfolio, creating advanced data planning capabilities and standard 1-in-6 share of voice for digital advertisers. The new approach for JCDecaux’s large format channel comprises eight industry leading initiatives that combine to drive greater effectiveness for brands using digital large format. […]
Out-of-home advertising caused a statistically significant increase in every key indicator when it was added to an advertising plan. Store Visits: by 89%; Purchase Intent: by 23%; Purchase Consideration: by 13%. Insider’s Take: Out of Home has long been known as a top of the funnel medium which promotes brand awareness. […]
The need to deliver 4K resolutions across multiple displays is a pain point that has driven demand for more powerful Advanced Processing Units, writes Adrian Thompson of Sapphire Technology. Digital advertising as we know it has drastically transformed the ad industry in recent years. […]
Highlights and live scores to feature on DOOH screens in nine UK cities. Jaguar’s backing means its coverage will be seen in London, Birmingham, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, Newcastle and Nottingham between 1 and 14 July. The coverage consists of a 60-second reel aired every six minutes, with sponsorship idents highlighting Jaguar’s all-electric i-Pace model. […]
Over 50 creative Out of Home (OOH) formats have been created and planned for Virgin Media‘s new ‘Unlimiting’ campaign. The new campaign combines complex media planning using Talon’s Ada AdTech platform with creative solutions impact across multiple OOH formats to create one of the biggest creative solutions-led OOH campaigns. […]
Outdoor ad company JCDecaux's Singapore subsidiary has launched a mobile intelligence-based metric called Streetside Audience Measurement (SAM), which the business claims delivers more accurate and recent data than existing out-of-home (OOH) measurement systems. […]
Are cashierless stores the future of retail? Amazon Go put the retail industry on notice in early 2017 when it opened its first cashierless store to the public. Since then, a host of competitors have emerged. […]
ExchangeWire: Has the ‘promise of programmatic’ played out the way you expected? Steve Wing: I guess that promise will be different for different stakeholders, but broadly speaking, programmatic advertising used to be associated with low value, remnant desktop display inventory. […]
Transport chiefs have changed their “confusing” junk food advertising rules — after even one of their own adverts, featuring strawberries and cream, fell foul of the guidelines. TfL bosses have made the changes just four months after they launched the ban, the Standard can reveal. […]
Transport for London (TfL) has overhauled the guidelines for its junk food advertising ban after critics slammed it as “absurd” and “confusing”. TfL has been forced to clarify the details of its new ban, which is aimed at tackling childhood obesity, just four months after it was brought into force. […]
The new approach according to JCDecaux is “designed to bring greater effectiveness” and a “complete value reset for advertisers”. The plan for the outdoor advertising company’s large format channel comprises eight initiatives that are intended to drive greater effectiveness for brands using digital large format. […]