As OAAA welcomes new leadership in the fall, I want to take this opportunity at the halfway point of 2019 to share with you “must-know” news about the OOH industry and OAAA. […]
Through an execution by Country Time’s media agency, Starcom, via advertising platform Amobee, people in cities like Phoenix, Milwaukee, Newark, Boise, and Philadelphia saw messages such as “Running a lemonade stand in Boise could get you fined $335. Countrytimelegalade.com. #LegalizeLemonade. […]
Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads. Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, announced the results of a recent campaign for retail brand Manyavar that tracked individuals from digital outdoor exposure to retail store visits. […]
What tools/programs are you currently using for content development? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “Since we are not network owner/operators, our digital signage service offering is focused on content and program strategy, as well as full content creation and production. […]
Curling Canada has issued this Request for Proposals (“RFP”) in order to communicate the details, and accept responses for the exciting opportunity of being an Official Curling Canada Partner for Season of Champions™ Timing & Scoring Platform – Field of Play LEDs. The full RFP may be found here on this members-only page. […]
Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me explain: Programmatic is a hot commodity. Last month, Emarketer reported that programmatic will account for $59.5 billion in ad dollars for 2019 or 85% of the US digital display ad market. […]
Out-of-home media continues to expand both supply and demand. In fact, many predict OOH could double its share of marketing spend by 2025. While outdoor advertising has always been an awareness driver for brands, the ability to effectively measure its impact was limited in the past. […]
5G is a term being bandied around a lot in media circles right now. The first wave of fifth generation wireless networks have been deployed, and consumers and businesses alike are getting excited by the promise of superior high-speed connectivity. But what exactly does 5G mean for the digital out-of-home (DOOH) landscape? […]
To promote the return, McDonald’s has integrated Dynamic triggers into its Digital OOH plan to produce a more disruptive campaign for the audience in the Outdoor environment. For the popular frozen strawberry lemonade, temperature and location triggers were introduced to display the real time temperature alongside the panel location to create new bespoke taglines, relevant to the setting. […]
Stephanie Gutnik, HIRED, Digital Transformation, at OUTFRONT Media, NYC. Previous: VP at Broadsign. Michael Bolbach, HIRED, VP Partnerships, Strong Outdoor, NYC. […]
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home campaign. […]
Shikatani Lacroix Design (SLD) was hired by Nu Skin, a health and beauty company, to design a future-proofed retail experience to be implemented across their growing China market. […]
This is a look inside the new global HQ for McDonald’s, which has come in from the Chicago suburbs to an older building in the West Loop area that was previously home to Oprah Winfrey’s Harpo Studios. The space looks beautiful, and has numerous experiential interactive displays put together by the Chicago design shop Leviathan. […]
The Digital Signage Federation is holding a summertime mixer in New York City on July 17th at the offices of the creative studio C&G Partners. The mixer will run for two hours, starting at 5 PM. There will be drinks and light hors d’oeuvres. […]
What's the deal with big data and digital signage? Visix CEO on boosting CX with digital signage. How first time end users can smoothly deploy digital signage. […]