Editors’ Picks

Programmatic DOOH SSP Place Exchange allows healthcare advertisers to buy its inventory via integration with omnichannel DSP DeepIntent

Through Place Exchange, DeepIntent’s advertisers now gain access to the pool of DOOH inventory across all major venues and formats, such as point-of-care locations, pharmacies, gyms, transit stations, retail locations, airports, roadside and city center billboards, and more, throughout the US, Canada, EMEA, and Latin America. […]

placeexchange.com · Promoted content
Fri, Mar 29 at 12:10 AM

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Walmart to refile application for its planned acquisition of TV-maker Vizio, to give the regulators more time to review the deal (Reuters)

Following informal discussions with the Federal Trade Commission and the Department of Justice, Walmart's Hart-Scott-Rodino notification and report form was withdrawn effective as of March 27 and it expects to refile on March 29, Vizio said on Wednesday. […]

reuters.com
Thu, Mar 28 at 5:05 PM

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The proposed Walmart-Vizio $2.3 billion merger is undergoing more review (Chain Store Age)

Dan Berthiaume. The potential deal comes as Walmart competes with Amazon's growing and lucrative ad business. Vizio’s device portfolio and its Smart TV operating system, SmartCast, has more than 18 million active accounts. […]

chainstoreage.com
Thu, Mar 28 at 4:26 PM

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2023 10-K report indicates Clear Channel Outdoor has little money to spend on acquisitions or capexp and no money for dividends (Billboard Insider)

With interest expense equal to cashflow, Clear Channel Outdoor has little money to spend on acquisitions or capexp and no money for dividends. OUTFRONT’s interest is about one-third of cashflow. Lamar’s interest is only about one-sixth of cashflow. […]

billboardinsider.com
Thu, Mar 28 at 4:25 PM

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Research Firms Futuresource, BCC Merge (16:9)

Research companies aren’t what leap to mind when there’s word of mergers and acquisitions, but we have a second one in the last few ... […]

sixteen-nine.net
Thu, Mar 28 at 2:40 PM

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How to establish effective compensation for your OOH ad sales team (Billboard Insider)

Jonathan Graviss. With experience spanning sales and sales management across 11 OOH companies, I’ve encountered many OOH compensation plans—some excellent, others subpar, and a few overly complex. Here, I share my insights on formulating a compelling and effective compensation plan specifically for OOH sales teams. […]

billboardinsider.com
Thu, Mar 28 at 11:35 AM

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Video From Shakira Pop-Up Concert Shows How That Combo DOOH Billboard And Stage In Times Square Works (16:9)

Colombian pop star Shakira did a pop-up show in New York’s Times Square on Tuesday night to launch a new album, and that’s relevant ... […]

sixteen-nine.net
Thu, Mar 28 at 8:46 AM

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Sea-Doo’s first programmatic DOOH campaign increased purchase consideration by +144% (Broadsign)

Bombardier-owned Sea-Doo, a Canadian brand of personal watercraft vehicles and boats turned to programmatic DOOH, its first experience with the medium, to reach its core audience of personal watercraft, pontoon, and fishing enthusiasts. The DOOH campaign was launched in collaboration with Touché! agency and Broadsign Ads DSP, running alongside other channels like search and social media. […]

broadsign.com
Thu, Mar 28 at 8:44 AM

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Rejuvenated Brooklyn Paramount Theater Uses Projection To Drive Lobby Experience (16:9)

The nearly 100-year-old Brooklyn Paramount Theater has reopened as a concert venue this week, with one of the main visual features ambient projections on ... […]

sixteen-nine.net
Thu, Mar 28 at 8:12 AM

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OUTFRONT has higher revenue per employee, twice as much revenue per billboard as Lamar (Billboard Insider)

OUTFRONT’s billboards are mainly in big urban markets and the results. More revenue is possible but sophisticated landlords will drive up lease costs. You can see this when you compare OUTFRONT’s revenue per board and lease cost per board with Lamar. […]

billboardinsider.com
Wed, Mar 27 at 11:55 AM

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Israeli start-up uses infrared transmitters to power in-store digital signs without wires (Invidis)

by Florian Rotberg. Wi-Charge works simply – IR transmitters are integrated into the store ceiling like lights or clipped into existing light rails. Small 5-7″ shelf edge displays (soon also 10″) receive the necessary energy 24/7 via IR sensors, which is then stored in the integrated battery pack. […]

invidis.com
Wed, Mar 27 at 11:52 AM

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Updated agenda for OOH Media Conference April 29 – May 01, 2024 (OAAA)

Monday, April 29, 2024 8:30 AM - 10:30 AM: FOARE Board of Directors. 9:00 AM - 11:00 AM: Geopath Board of Directors Meeting. 11:30 AM - 1:00 PM: OAAA Board of Directors Meeting. […]

oaaa.swoogo.com
Wed, Mar 27 at 11:50 AM

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BT, Global Expanding High Street Ad Totem Network In UK By As Many As 2,000 Sites (16:9)

UK telecoms giant BT Group and its business partner Global are evidently finding success with a conversion of payphones on public sidewalks to what ... […]

sixteen-nine.net
Wed, Mar 27 at 8:33 AM

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Global wins contract to convert 2,000 BT payphones into DOOH-ad supported streethubs

The new agreement will see Global convert up to 2,000 conventional BT payphones and kiosks into brand new Street Hubs over a 10-year period from 2025, as well as marketing and selling advertising on BT’s 959 existing Street Hubs. BT will continue to provide mobile and WiFi connectivity to the units. […]

Global
Wed, Mar 27 at 12:10 AM

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Clear Channel Finalizes Details on New $375 Million Term Loan (Billboard Insider)

Insider’s Take: If you focus on the CCIBV Senior Secured Notes, in the table, the impact of the new debt becomes apparent: CCO has been able to push the maturity on the same amount of debt, $375 million, from August 2025 to April 2027. The cost of extending the maturity (which is a good thing) in an expensive credit market is a 1.25% increase in their fixed rate on $300 million. […]

billboardinsider.com
Tue, Mar 26 at 10:55 AM

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