“Me, I’d like to add a plea that Meeker changes the basis of her calculation so that it factors in the relative impact of advertising in each as based on the size of the screen or available canvas (to account for print and OOH). […]
Dynamic OOH Campaign for Microsoft’s first store in Europe. Posters along Oxford Street, LONDON which trigger customized maps showing how far away you are from the store. POSTERSCOPE JCDECAUX. […]
When HDMI media player sticks like Amazon’s Fire TV first came on the market a few years ago, some smaller companies and enterprising digital signage nerds started playing around with it, wondering if it could serve as a very low-cost media player. […]
A federal appeals court on Tuesday said New York City can ban advertising inside vehicles driven for companies such as Uber and Lyft, handing a victory to the millions of passengers who it said find such ads “extremely annoying.” Reversing a lower court ruling, the 2nd U.S. […]
Jonathan Gudai, Co-founder and CEO of Adomni. […]
AdQuick and Firefly are taking radically different approaches to bringing brands the audience they deserve. Ad tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera. […]
The court also took a swing at Pennsylvania’s prohibition against billboards near interchanges.The ruling was issued July 15 (Adams Outdoor Advertising v. Pennsylvania Department of Transportation). Background. […]
Guest Post: Eric Seigler, Nanolumens When working with any sort of light-producing electrical product, be it a laptop, a desk lamp, or a commercial digital display, you need to be mindful of the product’s heat output. […]
This 15-year contract, effective January 1st, 2020, is part of the local advertising regulations adopted by the intermunicipal authorities (Règlement Local de Publicité Intercommunal - RLPI) during Q1 2019. […]
The city has had a ban on digital billboards since 2007. Yesterday the planning commission held a hearing on the issue. The proposal includes the following: A 7:1 takedown ratio. […]
Jason Kuperman, Chief Product Experience Officer at OUTFRONT Media. "We are trying to create a much different experience that people can have with the Liveboards…Out of home has always done a great job of delivering value to advertisers…we have a profound responsibility to deliver more value to audiences. […]
Over the last few years Daktronics has been investing heavily into creating their own value brand, identifying their two product lines as the Blue Series and the Gold Series. “Blue is the premium solution which is used in mission critical locations, airports and Piccadilly Circus where you need as much up time as possible,” added Halliwell. […]
Our OOH Experts. Board Members: Jack Sullivan, Bob Wolfe, Todd Hansen and Kym Frank. This podcast is a review of comments from the presentation given at the 2019 OOH Conference by keynote speaker, Nick Brien. […]
British motoring brand Mini has joined the electric car revolution with the reveal of Mini Electric, the first all-electric vehicle to be produced by the famous manufacturer. […]
Today, consumers have access to more efficient research and booking platforms thanks to the growth of the internet and proliferation of mobile travel apps. As a result, approaches to booking travel have changed and today, consumers are more heavily involved in the planning process. […]