Editors’ Picks

After four years of absense, Intersection wins back the contract to sell bus and shelter advertising across suburban Chicago

Intersection assumes role as exclusive advertising partner for Pace, expands market footprint in greater Chicagoland Chicago, IL - July 16, 2024 - Intersection, an experience-driven out-of-home media and technology company, has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. […]

Intersection · Promoted content
Tue, Jul 16, 2024 at 7:44 PM

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We just found out how many GPUs are needed to power the Las Vegas Sphere (MSN News)

by Willow Roberts. Nvidia has revealed its role in coordinating the almost 750,000 square feet of displays both outside and inside the building. The outside screen, known as the Exosphere, is made up of 1.2 million lights resembling (and known as) hockey pucks. […]

msn.com
Tue, Jul 16, 2024 at 3:22 PM

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Digital signage integrators in the premium segment of the ASEAN market rely on well-known European and North American CMS providers

by Florian Rotberg. When it comes to CMS platforms, integrators in the premium segment rely on well-known European and North American solutions. The broader market, in contrast, is reluctant to pay for soft-ware and to maintain complex interfaces. […]

invidis.com
Tue, Jul 16, 2024 at 3:15 PM

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Video Shows Shopping Experiences And Tech Being Tested For Ikea Stores in Madrid Experience Lab (16:9)

Here’s an interesting little quick-cutting video that shows what’s going on in a Madrid lab that’s testing technologies and store design ideas for global ... […]

sixteen-nine.net
Tue, Jul 16, 2024 at 9:31 AM

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Siemens Uses LED Displays Inside Factory To Explain Green Energy Tech (16:9)

I get a little antsy thinking about big, expensive LED displays mounted in a factory floor also hosts, probably, forklifts and rolling manlifts, but ... […]

sixteen-nine.net
Tue, Jul 16, 2024 at 8:55 AM

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Las Vegas Sphere Uses 150 Nvidia GPUs; Estimated At Lighting Peaks To Use Same Energy Draw As 21,000 Homes (16:9)

Computing hardware giant Nvidia has put out a “behind the screens” post online to talk about what is underneath the hood, so to speak, ... […]

sixteen-nine.net
Mon, Jul 15, 2024 at 3:04 PM

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China subway offers affordable billboard space, generating more than profits (South China Morning Post)

Zoey Zhang. A subway train company in China has launched in-system personalised billboards in an attempt to boost its financial fortunes, and inject some fun into the lives of commuters. The billboards appeared in subway stations operated by the Guangzhou Metro Group in southern China’s Guangdong province. […]

scmp.com
Mon, Jul 15, 2024 at 3:01 PM

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Euro 2024 provided a glimpse into the future of LED boards (Invidis)

by Antonia Hamberger. Uefa has deployed virtual perimeter advertising for the first time on a large scale at Euro 2024. However, the technology holds much greater potential, prompting the question of what stadium advertising will look like in the future. […]

invidis.com
Mon, Jul 15, 2024 at 2:43 PM

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After Trump assassination attempt, Biden campaign pauses ads, events, attacks (ABC News)

By Gabriella Abdul-Hakim, Fritz Farrow, and Will McDuffie. In remarks on Sunday, Biden urged the country to come together and bring down divisive language. "There is no place in America for this kind of violence or any violence, for that matter," Biden said. […]

abcnews.go.com
Mon, Jul 15, 2024 at 2:32 PM

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Have Your Power BI-driven Data Dashboards Stopped Working On Networked Screens? If So, Here’s The Likely Reason (16:9)

Signagelive CEO Jason Cremins has an interesting post up on Linkedin making the industry aware of a problem some digital signage networks may now ... […]

sixteen-nine.net
Mon, Jul 15, 2024 at 10:42 AM

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PPDS expands Philips digital signage manufacturing into booming Indian market (Installation-International)

By David Smith. JULY 12, 2024. PPDS, the exclusive global provider of Philips Professional Displays, has expanded its global manufacturing operations into India. […]

installation-international.com
Sun, Jul 14, 2024 at 4:07 PM

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Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions (16:9)

A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, ... […]

sixteen-nine.net
Sun, Jul 14, 2024 at 4:05 PM

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Good News for OOH: The Demise of the Chevron Doctrine in Billboard Regulation (Billboard Insider)

Richard Rothfelder, Rothfelder and Falick. On June 28, 2024, the Supreme Court effectively eliminated the deference afforded federal administrative agencies in their interpretation of ambiguous federal statutes, which had been condoned since 1984 under the so-called Chevron Doctrine. […]

billboardinsider.com
Fri, Jul 12, 2024 at 3:27 PM

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OOH ad agency commisions study. Study says OOH advertising is effective (AdWorld)

PML Group recently published the headline findings of IMPACT Attention, an Irish-first study delving into the unique position of OOH as a leader in the attention economy. This week, we take a deeper look at the first 4 of 8 pillars surfaced relative to OOH attention. […]

adworld.ie
Fri, Jul 12, 2024 at 3:25 PM

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OAAA hall of famer Jimmy Tidwell 1933-2024 (Billboard Insider)

Lamar Board Member and former OAAA President and CEO Nancy Fletcher says: “Jim Tidwell was a western gentleman in the finest sense. Hard working. Straight talking. […]

billboardinsider.com
Fri, Jul 12, 2024 at 3:22 PM

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