Editors’ Picks

Why LED Digital Signage Is A Must-Have For Your Business (DSConnection)

Digital signage grabs 72 percent more attention than online ads. It is a tool that every industry, be it retail, hospitality, healthcare, technology, education, sports, or corporate environments, are adopting to communicate effectively with consumers. Digital signage has become a go-to marketing tool for businesses. […]

digitalsignageconnection.com
Wed, Aug 14, 2019 at 9:56 AM

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Digital Signage Delivers the “Quick” and “Service” in QSRs (Samsung)

By Dave Haynes. Digital signage technology has become a key tool in driving sales and boosting customer experiences in the quick service restaurant (QSR) industry, with screens in targeted positions attracting diners, touring promotions and aiding quick, informed decisions from hungry consumers. […]

insights.samsung.com
Tue, Aug 13, 2019 at 6:41 PM

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The A to Z of Digital Signage: P is for Plug and Play (Allsee)

Plug and play is defined by Lexico as “software or devices that are intended to work perfectly when first used or connected, without reconfiguration or adjustment by the user”. Within the Digital Signage industry this term is used to describe commercial displays that have a built in media player that can be updated using a USB stick. […]

allsee-tech.com
Tue, Aug 13, 2019 at 6:17 PM

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How digital signage at Burger King works (DSToday)

By Bradley Cooper. When it comes to digital signage, I am always on the look out for good, mediocre and not-so-good examples. I have seen some displays that are essentially glorified billboards or posters and others that are so loud and flashy that I instantly try to block them out. […]

digitalsignagetoday.com
Tue, Aug 13, 2019 at 5:49 PM

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Ex-Rapport exec Brian Rappaport starts a new OOH agency (Linkedin)

The vision I had was to create an agency that wasn’t an “agency” but rather an extension of the brands they worked with. A shop that specialized in working with brands in the DTC, Tech & Startup space – but wasn’t relegated to only those categories. […]

linkedin.com
Tue, Aug 13, 2019 at 5:44 PM

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Boston Omaha’s OOH division Link Media grows revenue via acquisitions (Billboard Insider)

Revenues increased from $1.6 million during the 3 months ended June 30, 2018 to $7.1 million for the 3 months ended June 30, 2019 due to acquisitions which occurred in the latter half of last year. […]

billboardinsider.com
Tue, Aug 13, 2019 at 5:32 PM

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Refurbishing an 11-year-old Watchfire digital billboard cost two-thirds of the cost of buying a new digital billboard (Billboard Insider)

I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the LED modules and replaced the controller. […]

billboardinsider.com
Tue, Aug 13, 2019 at 5:28 PM

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Admytv, First US Place-Based DOOH IoT solution to Use Quividi AMP’s Sampling & Extrapolation to Trade Programmatically (DSConnection)

Q […]

digitalsignageconnection.com
Tue, Aug 13, 2019 at 10:33 AM

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Pepsi is satisfied with the results of its billboard advertising in Atlanta during the 2019 Super Bowl (Billboard Insider)

... we bought out-of-home over the entire city and so we had billboards that said “Pepsi in Atlanta.  How refreshing.”  “Hey Atlanta thanks for hosting.  We’ll bring the drinks.”…just putting up the out of home generated hundreds of millions of earned media impressions.  People were writing stories, people were tweeting…it got a lot of interesting buzz. […]

billboardinsider.com
Tue, Aug 13, 2019 at 12:38 AM

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Prague Airport unveils digital signage in six languages (Airport World)

Prague Airport's digital signage is now available in six different languages to assist passengers that speak Arabic, Chinese, Czech, English, Korean and Russian. Located at the entrance to pier B in Terminal 1, the smart signage offers information displayed on eight digital screens and reflects the current traffic and passenger flow throughout the day. […]

airport-world.com
Tue, Aug 13, 2019 at 12:17 AM

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Why OOH is an ideal medium for charities (Air Outdoor)

The number of registered charities in the UK has continued to rise in recent times, reaching its highest level in more than a decade at the end of 2017. […]

airoutdoor.co.uk
Tue, Aug 13, 2019 at 12:10 AM

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Vivo Smartphone runs DOOH campaign in over 200 pubs and cafes across Delhi, Gurugram, Mumbai, Pune and Bengaluru (Exchange4Media)

Vivo Smartphone has launched a new S1 campaign on TagTalk - a hyperlocal in-venue live customer engagement platform. Using technology to deliver and connect better, Vivo Smartphone used TagTalk's content optimisation tool to amplify content during peak hours pairing with Vivo Pro Kabaddi League 7pm onwards. […]

exchange4media.com
Tue, Aug 13, 2019 at 12:08 AM

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ExchangeWire: How Marketers Can Benefit From the Digital Out-of-Home Revolution

Hannah Thompson, programmatic account director at Tug agency. No more dirty old billboards plastered with beige ads aimed at unengaged consumers: digital out-of-home advertising (DOOH) brightens up our cities, bringing cutting-edge tech to pavements, escalators, and even taxis near you. […]

exchangewire.com
Mon, Aug 12, 2019 at 5:55 PM

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Eight of the world’s top ten brands invest in OOH advertising (Billboard Insider)

Here’s the 2019 top 10 group of most valuable brands, eight of which do business in the US. Of those eight, all invest in OOH and five of them invest more in OOH than OOH’s 4 percent share of the ad market in 2018 – Apple, Google, Facebook, McDonald’s, and AT&T. The world’s leading technology brands are big believers in OOH because it produces results for them. […]

billboardinsider.com
Mon, Aug 12, 2019 at 5:52 PM

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Landmark’s Out-of-Home Acquisitions In the US Slow in 2019 (Billboard Insider)

Insider notes that most of the growth has come from the international portfolio outside the US.  There has been only 1 domestic US acquisition in the past 9 months.  Look at this summary of Landmark’s recent third party acquisition activity. […]

billboardinsider.com
Mon, Aug 12, 2019 at 4:44 PM

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