Editors’ Picks

DOOH tech experts: How to use data to increase the effectiveness of DOOH campaigns (OAAA)

Jonathan Gudai, Adomni: Be transparent. Ensure that the media plan and targeting strategy shows the actual locations and media types in the consideration set. We have found that traditional OOH sellers are interested in executing an audience-optimized strategy but still would like to maintain visibility into where the OOH ads might flow. […]

thoughtleadership.oaaa.org
Mon, Aug 19, 2019 at 11:02 AM

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16:9: Taipei’s Planned Twin Towers Are Ground-To-Roof LED Media Facades

A few months ago, a New York journalist rang me up, asking about that LED advertising barge that had started running along the Hudson and East Rivers as a floating billboard. I told the guy I was not surprised many New Yorkers hated the thing, but said that was potentially just the start of what was coming, with entire buildings in higher profile locations likely to be clad in full color LEDs. […]

sixteen-nine.net
Mon, Aug 19, 2019 at 8:51 AM

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Boston Omaha’s OOH division Link Media gets more credit to finance growth (Billboard Insider)

Insider’s take: Reasonable use of debt. Link’s Debt/Cashflow limit is 3.25, well below the 5-6 range which Insider thinks is sustainable for an out of home company. Link Media Outdoor, the out of home subsidiary of Boston Omaha has added $40 million in credit facilities with First National Bank of Omaha to assist with the company’s growth. […]

billboardinsider.com
Mon, Aug 19, 2019 at 12:20 AM

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Enclosures Protect Your DOOH Screens from Theft, Storms and More (Aviation Pros)

Robbers, storms, corrosion, pests, insects, glare... When it comes to placing digital displays inside or outside, severe weather, theft, and impact damage are some of many potential threats. […]

aviationpros.com
Mon, Aug 19, 2019 at 12:08 AM

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TechCrunch: Why startup ads are taking over the subway

If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products — furniture, beauty products, mobile apps, you name it — is to hop on the subway. Even before you board, you may find yourself walking through a station filled with colorful startup ads. And once you’re actually on the train, you may find yourself surrounded by even more of those of ads. […]

techcrunch.com
Fri, Aug 16, 2019 at 4:07 PM

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Sydney Morning Herald: oOh! Media shares sink as ‘economic uncertainty’ forces downgrade

Investors have savaged outdoor advertising company oOh! Media's after it cut its profit forecasts, citing a "significant decline in overall media advertising spend" and "general economic uncertainty". oOh! […]

smh.com.au
Fri, Aug 16, 2019 at 4:05 PM

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How to keep touchscreens germ-free (DSToday)

Many people do not realize there can be four times as many germs on touchscreens as on a toilet seat. The more they engage with everyday surfaces, the more touchscreen users are exposed to infectious germs such as MRSA, E. coli and C. […]

digitalsignagetoday.com
Fri, Aug 16, 2019 at 4:01 PM

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Emerging opportunities and challenges to DOOH advertising growth in Asia (Campaign)

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges. […]

campaignasia.com
Fri, Aug 16, 2019 at 3:57 PM

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Are projected holograms a fad? (DSConnection)

Holographic projection imagery – is it a fad, or is it here to stay? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “In many ways, the popularity of holographic display systems is a fad. […]

digitalsignageconnection.com
Fri, Aug 16, 2019 at 3:55 PM

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Val Morgan Outdoor wins exclusive rights to Adelaide’s most premier retail shopping centre, taking over from oOh! Media (Shopping Centre News)

The win sees VMO taking over the in-centre digital network previously represented by oOh! Media. In the past year, the outdoor advertising industry has experienced more change and consolidation than ever before. […]

shoppingcentrenews.com.au
Fri, Aug 16, 2019 at 3:52 PM

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Recent OOH personnel moves (OOHToday)

26 personnel changes this week. Emma Ward, HIRED, as Communications Manager at Outdoor Media Association. […]

oohtoday.com
Fri, Aug 16, 2019 at 3:37 PM

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Lindmark Outdoor Media acquires Southwest Division of Fairway Outdoor, becomes 7th largest OOH operator in the US (Billboard Insider)

This transaction increases Lindmark’s total face count to over 5,000, making Lindmark one of the largest independently owned billboard companies and the seventh largest Outdoor company in the United States. KALIL & CO., INC. acted as exclusive broker for the buyer; EIDE BAILLY acted as the financial advisor, and financing was provided by FIRST UNITED BANK. […]

billboardinsider.com
Fri, Aug 16, 2019 at 3:35 PM

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Why would an advertiser want to buy an ad on digital billboard versus a static one? (Billboard Insider)

The main question that comes up is why would you purchase an ad spot on a digital versus being able to put a piece of creative up on a static display and leave it up. Why do I want to share space?…When you put a piece of creative on a static display that stays up. So you can use that to brand. […]

billboardinsider.com
Fri, Aug 16, 2019 at 3:30 PM

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Examples of good OOH and DOOH creative from last week (OOHToday)

JCDecaux DOOH network at JFK Airport, and more... […]

oohtoday.com
Fri, Aug 16, 2019 at 12:08 AM

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How to use drones to film your billboards (Billboard Insider)

Giesken Outdoor uses drones to shoot 30 second clips of billboards which it embeds in the company website.   Here’s what the footage looks like.   Insider talked to Tom Giesken about using drones to film billboards. Did you take the footage yourself? […]

billboardinsider.com
Thu, Aug 15, 2019 at 6:37 PM

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