Editors’ Picks

IAB Australia’s research indicates agencies are using programmatic DOOH more than two years ago

Other key findings of the research include: Data and targeting remains the #1 driver for buying programmatic DOOH with nearly all respondents saying it’s a factor for buying DOOH advertising programmatically, and a major factor for 77% of respondents. Flexible buying is also a key driver for programmatic DOOH. All key drivers have increased over the last two years. […]

iabaustralia.com.au
Thu, Apr 4 at 4:38 PM

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InfoComm Digital Signage Mixer Registration Going Live Mid-April (16:9)

I’m getting emails now asking about the digital signage industry mixer planned for InfoComm in June – particularly since I suggested the registration window ... […]

sixteen-nine.net
Thu, Apr 4 at 12:25 PM

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UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens (16:9)

It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen ... […]

sixteen-nine.net
Thu, Apr 4 at 11:38 AM

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LED, Shelf-Edge Ribbon Displays Drive Experiential For Nail Polish Retailer Pink Gellac (16:9)

I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted ... […]

sixteen-nine.net
Thu, Apr 4 at 10:35 AM

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IAB Australia says agencies are using more DOOH advertising compared to two years ago (AdNews)

Eight out of ten (82%) of agency respondents used digital OOH as a significant or regularly considered part of their advertising activity in 2024, up from 69% in 2022. Half (52%) used programmatic DOOH as a significant or regularly considered part of their advertising activity, up slightly from 48% in 2022. […]

adnews.com.au
Wed, Apr 3 at 12:18 PM

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Retailers Step Up In-Store Media in Bid for Advertiser Spend (PYMNTS)

As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins. Mega-retailer Walmart, for its part, shared in a news release Monday (April 1) how it is expanding its efforts in the space. […]

pymnts.com
Wed, Apr 3 at 11:28 AM

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Woman-owned OOH ad operator Departure Media adds Des Moines Airport contract to its portfolio, now totalling 14 US airports (Billboard Insider)

The firm was named the winner of the airport advertising concessions contract following a competitive bid process. As part of the new advertising program, which launched in November 2023, Departure Media updated all advertising inventory, including digital displays, and introduced customized campaigns to promote specific events in the Des Moines area, such as local festivals and conferences. […]

billboardinsider.com
Wed, Apr 3 at 11:02 AM

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Distributor Exertis Pro AV Shutting Down Canadian Operations (16:9)

There’s no formal announcement on the company site, but it appears very much that distributor Exertis Pro AV is leaving the Canadian market. Exhibit A is a Linkedin post noting that the company’s “closing sale is in its final days, and the savings are too good to pass up! […]

sixteen-nine.net
Wed, Apr 3 at 11:00 AM

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DPAA’s LATAM DOOH event in Miami April 15, 2024

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its annual LATAM DOOH/Global DOOH event in Miami on Monday April 15 at 16:30, at the Fontainebleau Hotel. Barry Frey, President & CEO of DPAA said “This year we’ve expanded on our popular LatamDOOH theme to include the global perspective. […]

dpaaglobal.com · Promoted content
Wed, Apr 3 at 10:58 AM

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Barcelona’s Other Big Pro Football Team Puts Big LED Mesh Screen On Stadium Facade For Fans, And For DOOH Advertising (16:9)

FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own modern stadium and a revenue-generating 200 sq. meter LED mesh screen on a main facade. […]

sixteen-nine.net
Wed, Apr 3 at 10:57 AM

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Atmosphere TV Partners With Delaware North To Add U.S. Airport Bars And Restaurants To Screen Network (16:9)

Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another ... […]

sixteen-nine.net
Wed, Apr 3 at 8:50 AM

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LinkNYC DOOH Ad Totems Set For $20M In Upgrades (16:9)

The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched ... […]

sixteen-nine.net
Tue, Apr 2 at 12:56 PM

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A crack of optimism for 2024 ad spend forecasts (AdNews)

By Chris Pash. MAGNA, IPG’s insights unit, has lifted its estimate for growth of US advertising spend in 2024 because of an improving economic outlook and the momentum of digital media and streaming. The non-cyclical ad sales of traditional media owners (television, audio, publishing, OOH, and cinema) will fall by 3% this year (previous forecast -2.9%). […]

adnews.com.au
Tue, Apr 2 at 11:44 AM

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Retailers are accelerating their Retail Media Network (RMN) capabilities (365Retail)

By Terry Clark. As UK retailers accelerate RMN capabilities, RTS’ research showed that already a quarter (25%) of shoppers have been influenced by retail media ads in-store, rising to 40% of Millennials and two fifths (38%) of Gen Z consumers. […]

365retail.co.uk
Tue, Apr 2 at 11:40 AM

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The barriers that separate AV, IT and security are coming down, creating opportunities for integrators (Commercial Integrator)

Alan C. Brawn. Back before the turn of the century, commercial AV was a standalone industry and participants were happy and secure (pun intended!) simply to be there. […]

commercialintegrator.com
Tue, Apr 2 at 11:38 AM

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