Ari Buchalter, CEO, Place Exchange. We’re the only major advertising channel that doesn’t yet have an MRC standard and accredited measurement solutions against that…. […]
In this episode of the ADOTAT Show, we explore the world of Digital Out-of-Home (DOOH) Advertising with Barry Frey, the CEO and President of the DPAA. Featured Guests: Sean McCaffrey, CEO of GSTV, Mark Kidd, Executive Vice President at Captivate, Sarah Parkes, Chief Operating Officer at Talon Outdoor, Blake Sabatinelli, CEO of Atmosphere. […]
This is the new Cologne, Germany headquarters building of the e-sports company SK Gaming GmbH, a three story space loaded up with Sony pro ... […]
Kaleidescape’s secure media platform will provide operational ease by enhancing flexibility and scalability for exhibitors. […]
SUDBURY, Ontario, April 05, 2024 -- PATTISON Outdoor Advertising, a Canadian Out-of-Home ad operator, has acquired Outdoor Exposure, an outdoor advertising company in Northern Ontario. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static and digital poster formats. […]
Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, ... […]
Lisa and Dan Nausley. If the farmer omits any of the five steps, he eliminates the possibility of a successful harvest. If they scrimp on any step, they significantly diminish the chance of a successful harvest. […]
John Barnes of Barnes Advertising on the importance of having a succession plan for your out of home company. I was on vacation in Florida and had a lump on my neck. The doctor said I had 6 months to live. […]
Bill Lodzinski, President of WV Outdoor: “Unfortunately,This was our company. We had several structures destroyed completely. Four catastrophically and several others in various stages of damages. […]
Session: OOH Channel Value in the Omni Channel World. The evolving landscape of programmatic DOOH was explored, highlighting its growing prominence and versatility. Embracing programmatic OOH not only offers flexibility but also fosters the development of specialised skill sets essential for navigating the omnichannel advertising sphere. […]
You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to ... […]
By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? […]
A new source of revenue for OOH operators: tracking trucks for illegal activities. Trucks are used for cargo theft, fraud, human trafficking, and smuggling drugs. Genlogs tracks trucks. […]
Link Media is a textbook case of taking advantage of scale economies. Revenues have grown faster than expenses in every year of the company’s life. Key expense items (lease costs, utilities and commissions) have been falling as a % of revenues which means that the company’s cashflow margin has grown from 6% in 2017 to 37% in 2023. […]
Ahead of the 2024 OOH Media Conference, the must-attend annual event for the OOH industry, OAAA unveils notable speakers joining the mainstage lineup, provide additional details into the Independent Media Companies Track and Town Hall, and acknowledge and recognize the invaluable support of this year's event sponsors and exhibitors. […]
