Editors’ Picks

Talon’s Sophie Pemberton shares experience from her ten years in media (More About Advertising)

The pace and energy at which this industry continues to evolve, especially in Out Of Home, demands diversity of thinking and flexibility. I’ve worked at five different agencies, had eight different roles and worked on dozens of different clients and only now do I feel equipped enough to stick my head above the parapet. […]

moreaboutadvertising.com
Fri, Mar 8, 2019 at 12:07 AM

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US Out-of-home ad revenue grew 4.5% in 2018, to a record $8 billion

Ranked in order of OOH spending, the top 15 advertisers in 2018 were Apple, McDonalds, Geico, Netflix, Google, American Express, Metro By T-Mobile, Amazon, M&Ms, Chevrolet, Facebook, Universal Pictures, Coca-Cola, AT&T and Comcast. Apple and McDonalds have retained the top two positions for the sixth consecutive year. […]

oaaa.org
Thu, Mar 7, 2019 at 8:08 PM

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Australian outdoor media shines amid the ad spend gloom (Roger Montgomery)

Australian outdoor net media revenue grew 9.8 per cent for the three months to December relative to the prior year. This was a very credible result given the slowdown in advertising revenue growth for other forms of media. For calendar 2018, outdoor advertising revenue increased 10.8 per cent. […]

rogermontgomery.com
Thu, Mar 7, 2019 at 8:07 PM

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AdWeek: U.K.’s largest independent OOH agency Talon acquires US OOH agency Grandesign

Talon has acquired Grandesign, an indie OOH media agency headquartered in San Diego, for an undisclosed sum, as it boosts its expansion efforts in the U.S. Grandesign’s experiential division was not included in the deal, so it will operate as a standalone entity while still acting as a strategic partner of sorts to Talon. Grandesign’s six offices in San Diego, Denver, St. […]

adweek.com
Thu, Mar 7, 2019 at 8:05 PM

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Waze Ventures into OOH with Outdoor Media Group (OOHToday)

Combining data, technology and OOH expertise, the Campaign resulted in 8,400 people clicking through and electing to head to a McDonald’s. Measurable return for OOH. Google owned Waze, credited 6.4 million mobile ad impressions and 1.9 million unique users reached. […]

oohtoday.com
Thu, Mar 7, 2019 at 8:02 PM

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16:9: Shoptalk Day 2 Impressions – New Retail Is All About Personalization

If there was a broad theme I could pick up from two days of listening to various retail operators and investors, and wandering the exhibit hall of Shoptalk, it was personalization. Just about anyone I heard spoke about a need for retailers to create a shopping experience that was more relevant and personal to each buyer. […]

sixteen-nine.net
Thu, Mar 7, 2019 at 8:01 PM

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How McDonald’s Used a High-Tech DOOH Ad Strategy to Attract More Customers (QSR Magazine)

Billboards have been driving customers to quick-service locations since the 1860s. Today, they continue to be impactful reminders of where to eat on the road. But because contemporary consumers are inundated with even more information from so many channels, getting their attention requires a bit more reinforcement. […]

qsrmagazine.com
Thu, Mar 7, 2019 at 7:49 PM

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Best practices, fundamentals for understanding the audience when it comes to digital signage in retail (Retail Customer Experience)

Digital signage is shaking things up in the game of dynamic interactions with clients. Therefore, here is a simple step-by-step guide to show you what you need to know about your customers. […]

retailcustomerexperience.com
Thu, Mar 7, 2019 at 7:40 PM

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3 questions to ask before you consider deploying digital signage (DSToday)

Before you even think about digital signage, you need to ask yourself a few questions. A few weeks back, we covered eight questions you should ask vendors about their products, but you also need to ask a few questions to yourself about how you intend to measure the success of your digital signage project. What's my KPIs? […]

digitalsignagetoday.com
Thu, Mar 7, 2019 at 7:38 PM

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Six Canadian digital signage projects compete for 2019 Apex Awards (Sign Media)

Six Canadian projects are among the finalists for the upcoming 2019 Digital Signage Expo’s (DSE’s) 15th annual Apex Awards, which honour achievements in the installation of digital displays and the creation of compelling content. […]

signmedia.ca
Thu, Mar 7, 2019 at 7:37 PM

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MediaPost: U.S. OOH Ads Produce Strong 2018 Growth

U.S. out-of-home advertising posted the strongest growth in the fourth quarter in over 10 years -- with sharply rising digital billboards revenue. Out of Home Advertising Association of America (OAAA) says U.S. […]

mediapost.com
Thu, Mar 7, 2019 at 7:25 PM

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JCDecaux: Full-Year 2018 results (Globe Newswire)

Adjusted revenue up +3.6% to €3,618.5 million, adjusted organic revenue up +5.2%. Adjusted operating margin of €655.1 million, up +0.2%. Adjusted EBIT, before impairment charge, of €339.8 million, down -5.1%. […]

globenewswire.com
Thu, Mar 7, 2019 at 7:20 PM

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Digital billboard ad has impact just after one day of exposure (OOHToday)

Nashville’s Mayor Briley said, “The billboard has no impact, zero impact!” Wingate Media’s Digital OOH billboard, located directly across the street from the new Nashville Police Station, immediately landed on the local Channel 5 News. […]

oohtoday.com
Thu, Mar 7, 2019 at 7:11 PM

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Clear Channel Outdoor Revenues up 5% in 4Q 2018 (Billboard Insider)

Great results for North America. Disappointment elsewhere. Expenses are stubbornly high and most of the revenue gain never made it into consolidated cashflow. […]

billboardinsider.com
Thu, Mar 7, 2019 at 7:05 PM

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How the fast-growing Link Outdoor deals with landlords and site developers (Billboard Insider)

It’s a very small world in the OOH industry, so “sticking it” to landowners and burning bridges are not sound business practices. Link has been growing rapidly. Where are you looking for real estate managers right now? […]

billboardinsider.com
Thu, Mar 7, 2019 at 7:02 PM

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