SIGN CHINA 2019 - Shenzhen, LED CHINA 2019 - Shenzhen, and Digital Signage 2019 - Shenzhen successfully concluded on February 23rd at Shenzhen Convention & Exhibition Center, presenting the whole industry chain of signs, LED, and digital signage for visitors from home and abroad. […]
“Digital signage, with all of its complexities, has three key questions that are common to all projects.” MIKE WHITE, Director of Business Development, Dynamic Digital Signage, Unified AV. “Who is your audience? […]
HYGH works by connecting owners of public displays with advertisers in a peer-to-peer platform. Think AirBnB, but for outdoor screens and billboards. The platform turns any digital display with an internet connection into instantly bookable advertising space, allowing any advertiser around the world to book it via HYGH’s intuitive interface. […]
Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. […]
Guest Post: Alan High, ARH Digital Solutions Arizona businessman Karl Eller, the founder of what became the largest outdoor media company in North America, passed away Sunday at his Phoenix home. He was 90. OOH media veteran Alan High, a Canadian now based in NYC, wrote this tribute: Alan High The first time I met Karl Eller was in the summer of 1998. […]
The Pennsylvania Turnpike pleads with drivers to focus on the road, not cell phones (Focus is Key). It delivers that message on billboards. The PA Turnpike campaign (tagline: “Delete the Distractions”) is the latest example of billboards as safety messengers. […]
Elo – DSE Booth Number 3018 Why do people going to DSE need to put your company on their Must See list of booths? In visiting the Elo booth at DSE, visitors will start to envision how they can bring their brand to life, whether it’s by helping customers to visualize and customize a product, or by offering intuitive self-service and exploration. […]
From Knowing Nothing to Show Director. Varrone “knew absolutely nothing about the business” when she joined Exponation, but “I’ve tried to study up, including taking Alan Brawn’s certification program. “I think I’ve become pretty well-versed, but there’s always more to learn, especially as quickly as technology and the industry is changing. […]
Creative OOH Executions which came to our attention last week. […]
One diamond chain discovered a different way to get clients to try on various rings without even having to reach into the case. Helzberg Diamonds recently upgraded seven locations in the U.S. with its Diamond Room Experience, an AR digital signage experience. […]
An incredible 80% of marketers say they plan to boost their use of location data over the next two years, and in the U.S. alone, it’s expected that location-based advertising spend will reach $38.7BN by 2022. In order to achieve those goals, marketers will have to work closely with top location data providers. […]
This week 24 people moves in Agency, OOH planning and buying services, new hires, promotions, OOH Providers and Sellers. […]
Pattison Outdoor is Canada’s leading out of home company with a plant in 200 markets in Canada. The company is active in the billboards, airports, transit, ferry and digital place based sectors. Randy Otto is the firm’s President. […]
SNA Displays, a manufacturer of custom LED display solutions, joined DPAA in 2018. Mel Stott sat down with Mitch Leathers, SNA’s Senior Director of Communications, to learn about how the company competes in the glutted LED display market. What is SNA Displays? […]
Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards and Newspaper Kiosks throughout Times Square nightly from 11:57pm to midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million. […]
