STRATACACHE had a packed room back in January when it tried out running a retail media network-focused one-day conference ahead of the NRF retail ... […]
by Sarah Mahoney. Cash registers keep ringing in the company’s ad-sales empire, rising 33% for the quarter. That brings the company’s full-year ad-sales total to $3.4 billion, a 28% gain year-on-year. […]
No surprise that the cost of debt goes up as leverage goes up. Clear Channel Outdoor has a 7.5% cost of debt because leverage is a high 10:1. Lamar has a 5% cost of debt because leverage is a low 3.4. […]
By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. […]
One of the interesting things that struck me as I wandered the endless corridors of the LED display part of ISE a couple of ... […]
NEW YORK, April 16, 2024 -- Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve a 14% incremental lift in sales by advertising on their network. […]
Denver International Airport recently opened a new 17-lane TSA security checkpoint on the terminal’s northwest end of Level 6, part of a $2.1B upgrade ... […]
Using our sensors going on Trailhead’s signs, we were able to investigate a fraudulent truck carrier that has been stealing expensive loads of copper in the southeast. It all started on Wednesday April 10th when a freight broker emailed us asking for help investigating a truck that they suspected was posing as a legitimate carrier to steal the loads. […]
We’ve found that audiences overwhelmingly hate AI based on many paid ads on social using AI content. Many times, the true reactions are mostly angry, laughing, and sad reactions, with strong, heated words in the comments such as “If the ad uses AI, I’m not buying the product. […]
Along with comprehensive creative management and targeting tools for directly-sold campaigns, additional tools and UI enhancements have been added to improve the usability and user experience of the Broadsign Platform: The Guaranteed Campaigns module is now fully integrated into the Broadsign Platform. […]
By Arvind Hickman. GroupM Nexus head of advance DOOH, James Lambert: “There’s always been that perception around non-premium inventory, and while I personally believe that all out of home screens are amazing, we are now seeing more and more of them become accessible, which is outstanding for advertisers.” GroupM ditched the term ‘programmatic’ and replaced it with advanced digital. […]
Author: Amala Reddie. Commercial Integrator’s annual Deep Dive report delves into the different rising trends and technologies affecting integrators’ overall business. […]
by HUGH CAMERON AND PETER SMYTH. Retail media is now facing its own creative coming of age, and marketers are on notice. Taking a TV commercial and running it on in-store screens misses this relatively new medium’s opportunity and engagement model. […]
Kevin Gephart. Now is the time to prospect for the third quarter of 2024 to pursue, sell, and post by 3Q. […]
Kayla Caticchio. Real-world OOH ads can capture consumers’ attention and guide them toward taking action online, like visiting a company’s website or social media pages, reaching out to a travel advisor, or making reservations through a third-party platform. […]
