It is fashionable to say that out of home is a GDP-plus business, that is, that the US out of home business is growing faster than the US economy. This isn’t true if you compare historic US out of home advertising revenues against the change in the Nominal US Gross Domestic Product. […]
OOH advertising comprises only 4% of US purchased advertising, at a significant discount to its inherent value, in part because it lacks conventional accredited measurement products. Without a common language framework, large ad buyers are incapable of comparing OOH to alternatives within their media mix models (“MMMs”). […]
It would be interesting to get a read on the measurable impacts – sales, obviously, but also things like brand awareness – for this ... […]
One of the global top 3 ProAV and digital signage integrators is getting even bigger. AVI-SPL announced the acquisition of ICAP Global, one of the market leaders in Latin America and Spain. […]
Kayla Caticchio. As the OOH landscape evolves, the medium is extending far beyond traditional billboards. The expansion into diverse formats, including transit advertising, is redefining how advertisers reach audiences while reshaping urban experiences. […]
Paris, 30 May 2024 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has concluded an agreement to sell part of its stake in APG|SGA, the leading out-of-home media company in Switzerland, to NZZ, a leading Swiss press group who will become the first shareholder of the company. The transaction is expected to be completed in the coming days. […]
David Sailer, EVP/CFO, Clear Channel Outdoor. […]
LOUISVILLE, Ky., May 28, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a provider of digital signage and media solutions and First Merchants Bank (“FMB”) executed a credit agreement implementing the previously-announced $22.1 million senior secured revolving credit facility (the “Revolver”) with a $5 million accordion feature. […]
by Florian Rotberg. LG Electronics presented its innovative mini dishwasher LG MyCup for the first time at CES 2024. Now all Starbucks branches in South Korea have been equipped with the instore dishwasher to enable guests a more sustainable and clean restaurant experience. […]
It is noteworthy that after the takeover of Goldbach, Neo and Clearchannel by TX (TA Media), a publishing group has now also joined APG|SGA as an anchor investor. There is a lot of movement in the Swiss out-of-home market – number 3 LiveSystems also changed shareholders in 2021. In a highly controversial deal, the state-owned Swiss Post took over the OoH provider. […]
6 experts on what’s changing in retail media. Jack Johnson (head of supplier services, Ocado Retail ltd): “For me, the driving force behind the interest and growth in retail media has always been around measurement. If you take a look at any of the retail media trends at the moment, you see measurement at the heart of it. […]
Lamar CEO Sean Reilly thinks the 2024 out of home political will be slightly ahead of 2022 (JP Morgan May 2024 Tech, Media &Communications Conference). This year is trending slightly ahead of 2022, the last cycle, slightly behind 2020 and that’s primarily because in that presidential we actually had a primary season and this year we really didn’t…we’re trending…slightly ahead of 22. […]
The team behind last week’s Digital Signage Summit event in Munich have pushed out a summary that says it pulled 450 attendees – mainly ... […]
It looks like a whole bunch of LG displays are being factored into the second phase of a renovated and “reimagined” Scotiabank Arena, the ... […]
Hat tip to AV Interactive for first posting on this … A massive, projection-driven immersive media attraction is now open at a resort next ... […]