By Dan Berthiaume. The Japanese operator and franchisor of 7-Eleven convenience stores in Japan is implementing a Sony Semiconductor Solutions Corporation (SSS) edge AI-driven solution at 500 locations to better understand the performance of in-store advertising. […]
The digital place-based streaming content service Loop Media, which has been cutting costs and executives amidst financial struggles, now has a letter from the ... […]
When I first spoke with Jonathan Labbee about the grand-scale media facades and displays being produced by SACO Technologies, the Sphere in Las Vegas ... […]
The concept of using vending machines to dispense free samples of consumer products is not new – there’s even a company called Freeosk specifically ... […]
By Kayla Caticchio. 1. Think beyond airport signage What’s not to love about a high-dwell time environment like an airport, where audiences are likely in a purchasing mindset? […]
NEW YORK--Saks, a premier luxury ecommerce platform, has launched the Saks Media Network, a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. […]
by Joe Mandese. Days before the out-of-home ad industry is scheduled to hold its annual meeting, the head of the industry's primary audience measurement service Geopath -- Dylan Mabin -- has stepped down as president. […]
By Tom Goodwin. An industry is being forced to spend money closer and closer to the point of sale, not because it's best to spend it there, but because it's easier to show clear attribution. The obsession these days in Advertising and Marketing is "closing the loop. […]
This collaboration focuses via low-power and energy-efficient display technology for retail digital signage. BILLERICA, Mass. – E Ink (8069.TW) the originator, pioneer in ePaper technology, has signed a memorandum of understanding with AUO, a global supplier of display and smart application solutions, to develop large-size color ePaper displays. […]
México City, México. April 22, 2024. – AVIXA (the Audiovisual and Integrated Experience Association) is launching the professional audiovisual trade show InfoComm América Latina. […]
Billboard Insider’s take: Many challenges for the next President of Geopath as the pending MRC accreditation standards will open up a brave new world with potentially multiple providers of accredited impressions data. Here is a press release Billboard Insider received yesterday from Geopath Chairman Michael Lieberman. […]
With this launch, VIOOH now offers prDOOH across the metro audiences of China's top two metro systems, Shanghai Metro and Beijing Metro. Beijing Top Result Metro manages media resources for the nine metro lines in Beijing across a total of 249 stations, with 8.15 million daily passenger flows. […]
Michael Galasso, Partner, Robbins,Kelly, Patterson & Tucker. I’d like to call your attention to a recent Sixth Circuit court opinion impacting out of home. In Norton v St Bernard we argued that a local sign code was different from Austin in that this code layered content based exceptions on top of the content-neutral on/off-premise classification. […]
Registration has now opened up for Commercial Integrator Expo 2024, the pro AV-centric trade show that started co-locating last year with CEDIA Expo, a ... […]
This looks like fun for pro AV people living in the US northeast – a softball tournament on Long Island next month built thematically ... […]
