NEW YORK, April 30, 2024 -- The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. […]
by Paul Skeldon. IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. […]
by Sara Lebow, Senior Analyst. Retail media has matured greatly since our 5 retail media networks (RMNs) worth watching. That evolution has come from growth in spend (we forecast US omnichannel retail media ad spend growth at 26.0% this year, with larger increases in off-site and connected TV), in-store innovations, and new entrants from other non-retailers. […]
Lamar’s execs were the only group to see increased compensation in 2023. This is as it should be. The stock did well, cashflow is at record highs and Lamar has an enterprise value which is almost twice as much as OUTFRONT or Clear Channel Outdoor. […]
by Arielle Feger. The analysis covered sales lift studies for CPG brands in categories across the store, including candy, snacks, and produce. Blueberries, the top performing product, achieved a 17.6% sales lift via its in-store campaign that highlighted the product’s health benefits. […]
29th April, Casablanca – FC Media, the largest Out-of-Home (OOH) media operator in Morocco has launched the region’s first self-serve media booking platform. Now, any direct advertiser can buy and run OOH campaigns in minutes. The fully white-labelled platform is powered by Location Media Xchange (LMX), which is the supply-side arm of the Moving Walls Group. […]
Anyone who does a lot of commercial flying for business travel knows the quality of information on the screens at depature gates is all ... […]
Tony Hull, President, YESCO Financial Solutions. We’re well suited for new development projects of single location, double-sided digital billboards; replacement of existing digital faces; or conversion of static to digital. We will finance multiple locations for a single borrower but try to keep our total customer exposure at a maximum of $2-$3 million. […]
Last year, the Daily Press jumped at the opportunity to play with this gigantic, new gadget and before long concern was expressed as to how well this monolith-sized message board would stand up to the inevitable vandalism that any nice, shiny new toy placed on the streets of Santa Monica will be vulnerable to. […]
The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023 -- according to the latest monthly installment of Guideline's U.S. Ad Market Tracker. […]
by Joe Mandese. Some see the new standard as a backward step for a medium that in recent years had moved to estimates developed by U.S. out-of-home industry JIC (joint industry committee) Geopath that have been based on whether people are actually likely to see out-of-home ad exposures. […]
Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In a marketing move designed to improve the shopper experience, the screens will be trialled across twenty-three of the grocer’s express stores, in partnership with Smirnoff-owner Diageo. […]
Amber Schultz. Sydney’s outdoor advertising is out of control, critics warn, with thousands of digital billboards installed on footpaths, delivery bikes and in train stations as the out-of-home advertising industry booms. […]
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
by Bradley Cooper — Editor. Bank branches are decreasing in number across the U.S., but this trend doesn't tell the entire story. One area bank branches are changing is by integrating more digital signage to inform customers about specific services and products. […]
