A couple of kangaroos escaped from a farm in Amarillo, Texas. They bounced by one of Burkett Outdoor’s billboards on their getaway. Does a Kangaroo passing a billboard count as a valid impression? […]
It is 3 am in Las Vegas and I am wide awake and up working, theoretically because my body thinks it is 7 am ... […]
DPAA, a global trade marketing association for out-of-home (OOH) media, is set to host its Canada summit, scheduled for June 12, at the Scotiabank Theatre in Toronto. The summit aims to bring together key players in the North American advertising community to explore the latest trends and innovations in the industry. […]
60% of agencies anticipate similar growth across programmatic out-of-home. Four in 10 agencies said they were set to invest more in out-of-home advertising (OOH) in the next 12 months, especially given the introduction of MOVE 2.0 – the latest enhancement in OOH measurement. Out-of-home’s ability to offer 100% ownership and share-of-time was seen as a key drawcard. […]
We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion. The industry will surpass one trillion in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than we forecast in December of 2023. […]
NEW YORK, June 10, 2024 -- OUTFRONT Media Inc. (NYSE: OUT) and Bell Media Inc., a wholly-owned subsidiary of BCE Inc. (TSX, NYSE: BCE), have closed the sale of OUTFRONT Media's Canadian business to Bell Media for a purchase price of C$410 million in cash, subject to certain purchase price adjustments. […]
By Kevin Jiang, Staff Reporter. Bell Media has been instructed to sell hundreds of its outdoor advertising displays, including billboards, transit displays and other advertisements, after entering a consent agreement with Canada’s Competition Bureau. […]
A retail media network is “an asset owned and operated by a retailer that publishes advertisements, or a third-party publisher with ads that leverage a retailer’s first-party shopper data”. Retailers collect data about your shopping behavior and use it to personalize your experience, including the ads you see. […]
Maybe it is maturity, finally, at 66 … but after a very long travel day to Las Vegas I wrapped up a nice dinner ... […]
By Kathryn Lundstrom. As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition. […]
Marnie Christine Cody Ware, Attorney, Hamlin|Cody. The usual out of home industry legal practice is to record a memorandum of lease as opposed to the full lease in order not to disclose proprietary details to competitors or other landlords in a market. Typically, a buyer is deemed to know what would be learned by inspecting the property and by asking occupants about the basis for their occupancy. […]
In the heart of Melbourne, JCDecaux Icon is a new unique 700 m² DooH all-round location that is one of the largest DooH screens in the southern hemisphere. The JCDecaux Icon Melbourne comprises four digital screens that have been seamlessly integrated into the facade of a new luxury apartment building in Melbourne. […]
Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. […]
by Paul Skeldon. US retail giant Costco has joined rivals Target and Walmart with the roll out of its own retail media network, under the Mark Williamson, who is now AVP of retail media at the company. Currently in beta testing, the network will be based on the loyalty data from the retailers 74.5 million members and will leverage their past purchase history. […]
Sharp has found a nice partner to take on some of its under-utilized display manufacturing capacity in Japan, chip-maker Intel. Intel Corp and 14 ... […]