Editors’ Picks

T-Mobile Unveils Massive Owned Ad Inventory Expansion That Includes Its In-Store Screen Network (MediaPost)

The expansion includes T-Mobile owned-and-operated inventory across its in-store retail media network, as well as more than 20,000 screens via T-Mobile and Metro by T-Mobile retail locations nationwide. The expanded ad inventory supply also includes advertising served to 7 million users vis a vis the carrier's "T Life" app, as well as a partnership with CTV platform Plex. […]

mediapost.com
Wed, May 1 at 1:46 PM

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Registration is open for DPAA Canada Summit taking place June 12, 2024 in Toronto

The growing role of Digital Out-of-Home and Programmatic Innovation in today’s Omnichannel mix. Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]

dpaasummit.com · Promoted content
Wed, May 1 at 1:44 PM

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Day 1 of the 2024 OOH Media Conference in 4 Quotes (Billboard Insider)

Anna Bager on why the just released MRC standards are a great thing for out of home:  In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we seized, and a huge step forward for our industry. […]

billboardinsider.com
Wed, May 1 at 1:17 PM

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Winners of OAAA’s 82ND annual OBIE Awards

Space Invaders "World Defense" 45th Anniversary Immersive AR Created By Taito, Google, Unit9, and OUTFRONT XLabs Takes Home Top Award NEW YORK, May 1, 2024 -- The Out of Home Advertising Association of America (OAAA), the trade group representing the out of home (OOH) advertising industry, has revealed the winners of the 82nd annual OBIE Awards. […]

OAAA
Wed, May 1 at 1:02 PM

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Real-Time Transit Info Screens In Nottingham, England So Bad City Council Sends “We Share Your Frustrations” Email To Riders (16:9)

It’s never a good thing when a city’s mass transport authority sends a note to passengers to concede the real-time information screens at stops ... […]

sixteen-nine.net
Wed, May 1 at 10:48 AM

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US Grocer Save Mart’s Retail Media Network Starts Testing Impacts Of In-Aisle Screens (16:9)

The volume of announcements lately about retailers launching their own media networks is staggering, as is the diversity of operators. I just saw a ... […]

sixteen-nine.net
Wed, May 1 at 8:53 AM

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LG seeks growth in digital signage for cruise ships (DSToday)

LG is targeting cruise ship digital signage growth, including in-room screens, interactive touch screens, and outdoor displays. […]

digitalsignagetoday.com
Wed, May 1 at 12:10 AM

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Anna Bager: The world’s longest-lasting form of advertising continues to grow

OAAA 2024 OOH Media Conference, Carlsbad, California Opening Keynote: Anna Bager, President & CEO, OAAA. Tuesday, April 30, 2024 Welcome to the 2024 OAAA OOH Media Conference. […]

OAAA
Tue, Apr 30 at 5:38 PM

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Samsung Now Clearly Selling Its VXT CMS And Related Services Against Rest Of Digital Signage Software Ecosystem (16:9)

As expected in many industry circles, electronics giant Samsung is now competing directly with CMS software companies through its new-ish VXT cloud-based platform, even ... […]

sixteen-nine.net
Tue, Apr 30 at 1:58 PM

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Full text: MRC Out-of-Home Measurement Standards Phase 1 – Exclusive of Audience (MRC)

This document represents the first phase to publish Standards for the measurement of Out-of-Home (OOH) Media Audiences intended to foster a common core of metrics that can be applied across the full expanse of out-of-home media, as well as provide for comparability to other measured media. […]

mediaratingcouncil.org
Tue, Apr 30 at 12:04 PM

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Opinion: The new MRC standard “takes OOH measurement back more than 20 years” (MediaPost)

by Tony Jarvis , Op-Ed Contributor. Consequently, this MRC document is considered not only flawed, but out-of-step with measurement and metrics for other media including TV, Cinema, Print, audio, etc. As such, any accreditations earned based on these standards would be specious, i.e., B.S. […]

mediapost.com
Tue, Apr 30 at 11:47 AM

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T-Mobile is starting a 20,000-screen retail media network in 11,000 locations (Adweek)

By Jason Notte. The upwards of 20,000 retail media screens installed at those locations would supplement mobile ads offered to more than 7 million customers through T-Mobile’s T Life application. The retail media network and the Plex deal add sizable T-Mobile Advertising audiences to the millions of people who view the 55,000 T-Mobile Advertising-driven screens currently in U.S. […]

adweek.com
Tue, Apr 30 at 11:44 AM

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The Save Mart Companies to roll out in-store retail media network (Grocery Dive)

Peyton Bigora, Staff Reporter. The chain will deploy tech including kiosks and digital screens from Quad/Graphics in 16 stores and plans eventually to introduce the gear chainwide. […]

grocerydive.com
Tue, Apr 30 at 11:41 AM

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Commercial Integrator Expo 2024 and CEDIA Expo: Denver, Colo., Sept. 4-7, 2024

Commercial Integrator Expo is a full-featured exposition and conference addressing the needs of today’s fixed installation audiovisual systems professionals and technology managers, has opened registration for Commercial Integrator Expo 2024. […]

commercialintegrator.com
Tue, Apr 30 at 11:04 AM

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List of the non-executive board directors for Lamar, OUTFRONT and Clear Channel Outdoor and what they are paid (Billboard Insider)

Clear Channel Outdoor and OUTFRONT pay more to directors than Lamar. Two Clear Channel directors (Jinhy Yoon and Ted White) work for free. Yoon is a credit analyst at Pimco Investment Management and is barred from taking compensation. […]

billboardinsider.com
Tue, Apr 30 at 12:11 AM

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