Editors’ Picks

16:9: It’s Showing Its Age, But This Taiwan Bank’s Lobby Has One Of The Best Digital Signage Installs On The Planet

It’s showing its age a bit, but an experiential media installation in Taipei is easily one of the best digital signage projects I’ve seen … anywhere. IAdea’s John Wang ran me over from his office in a tech-heavy office park to a big office tower complex that is home to the financial services firm China Trust. […]

sixteen-nine.net
Tue, Aug 27, 2019 at 4:27 AM

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WARC: The US OOH market to top $8bn for the first time next year

WARC's current projections expect the US OOH market to top $8bn for the first time next year, bouyed by rising spend on digital panels. Indeed, close to a quarter of all billboards in the US will be digital by 2020. Today, 60% of Americans see a digital billboard each month, and 37% do so each week. […]

warc.com
Tue, Aug 27, 2019 at 2:01 AM

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16:9: That LED Barge Bobbing Around Manhattan Now Limited To Static Ads

Via Billboard Insider … That floating LED billboard barge that’s been bobbling along the waterways surrounding Manhattan now has to comply with the same sorts of rules and regs for LED boards on New York highways. New legislation signed by that state’s governor effectively says ads running on the screen have to be static – with no “flashing and intermittent lights. […]

sixteen-nine.net
Tue, Aug 27, 2019 at 12:20 AM

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Ooh Media’s profit slides over 90% in ‘challenging’ media market (Mumbrella)

Outdoor advertising giant Ooh Media – which also owns publisher Junkeeand last year bought street furniture business Adshel – has revealed its profit slid 94.4% for the six months to 30 June, 2019. Profit was down to $515,000 for the six months to 30 June, 2019, from the $9.273m it posted the year before. […]

mumbrella.com.au
Mon, Aug 26, 2019 at 5:05 PM

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Best Practices for Digital Signage Content, Management and Control in an IT-centric world (DSFederation)

Jeff Hastings, CEO, BrightSign. The digital signage landscape is changing. The march towards cloud-based services is inexorable, and what was traditionally a separate ‘AV’ space is now part of users’ wider IT networks – with all the opportunities and challenges that entails. […]

digitalsignagefederation.org
Mon, Aug 26, 2019 at 4:54 PM

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NY Governor bans floating billboards but Ballyhoo Media plans to continue operations (Billboard Insider)

Insider contacted Ballyhoo Media CEO, Adam Shapiro and discussed the signed legislation and its impact on Ballyhoo. How do you see the state legislation impacting floating Billboard operations around New York City? The State passed legislation that restricts digital billboards on waterways from utilizing “flashing and intermittent lights. […]

billboardinsider.com
Mon, Aug 26, 2019 at 4:52 PM

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Straightforward DOOH advertising vs customer experience: which will win? (DSConnection)

Will digital signage continue to evolve to focus on the customer experience, away from simple advertising as we move into 2020? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “I wager that 2020 will mark the major transition into AVA-driven predictive content programs. […]

digitalsignageconnection.com
Mon, Aug 26, 2019 at 4:50 PM

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oOh!media’s profits suffer from lean billboard advertising (AdNews)

oOh!media Limited's half year profit was dragged down by weaker advertising on roadside billboards. Underlying net profit after tax was $9 million, down 24%, in the six months to June. The statutory result was $515,000, down from $9.27 million in the same half last year. […]

adnews.com.au
Mon, Aug 26, 2019 at 4:44 PM

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Sydney Morning Herald: OohMedia rules out equity raising, looks to calms shareholders

OohMedia chief executive Brendon Cook has ruled out an equity raising and moved to settle nervous shareholders after a "disappointing" trading update, describing the current weaker market conditions as temporary. […]

smh.com.au
Mon, Aug 26, 2019 at 4:23 PM

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A partnership between a billboard company and a local business chamber to sell OOH ads may be a good idea (Billboard Insider)

Southeastern Signs and the Central Virginia Business Coalition have an innovative partnership under which the Central Virginia Business Coalition is buying slots on four digital billboards owned by Southeastern Signs in Lynchburg. The Coalition reselling the slots to its members to provide small and mid-sized businesses an affordable form of marketing. […]

billboardinsider.com
Mon, Aug 26, 2019 at 4:08 PM

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Rick Robinson’s Annual Review of LA Entertainment Billboard Campaigns (OAAA)

What follows are 17 examples of what caught my eye this summer in LA. It’s not everything. It’s what I liked and why. […]

thoughtleadership.oaaa.org
Mon, Aug 26, 2019 at 8:30 AM

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CEO of Viant: “Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets “

Video transacted programmatically now includes not just laptops and smartphones but Connected TV, DOOH boards, and traditional linear television. Marketers are designing their brand messages and campaigns to be seen not just on ‘traditional digital devices’ like smartphones and laptops but now across an array of Internet-connected screens in office buildings, arena’s, roadways, and airports. […]

martechseries.com
Mon, Aug 26, 2019 at 12:47 AM

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Nielsen splits NZ outdoor digital and static (MAD-Daily)

Nielsen has unveiled a new enhancement to its Ad Intel service which shows the growth of outdoor advertising split by digital and static mediums in New Zealand. […]

mad-daily.com
Mon, Aug 26, 2019 at 12:08 AM

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‘In the dark’: OohMedia expected to shine light on billboard woes (WAtoday)

Outdoor advertising company OohMedia will need to soothe shareholders when it presents its half-year accounts on Monday after a turbulent week that left some analysts warning investors have been left "in the dark" about how such a significant miss on its earnings guidance came about. […]

watoday.com.au
Sun, Aug 25, 2019 at 6:30 PM

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North Carolina Outdoor Advertising Association reacts to Governor vetoing ‘billboard’ House Bill 645

In a misguided move, Governor Cooper has decided to stand against small businesses, private property rights, freedom of speech, and the taxpayers of North Carolina in one stroke of a pen. In his veto message, Governor Cooper mischaracterizes his veto on House Bill 645 as protecting the environment and allowing local governments to have a say in the placement of billboards. […]

oohtoday.com
Sun, Aug 25, 2019 at 6:23 PM

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