Lamar has suffered, and successfully defeated, obviously desperate and ill-conceived efforts by Pittsburg officials to eliminate its iconic 7,200 SF electronic sign overlooking downtown since the 1920s. […]
QMS has completed its New Zealand merger with independent radio, TV and digital business Media Works. The merged entity now has the largest audience in New Zealand, and has also entered an unconditional agreement to acquire ETC Media’s premium Christchurch digital billboard portfolio, adding 12 large-format digital billboards to its existing portfolio, the company said. […]
The 18,000 square-foot billboard occupying the whole side of a 46-storey building will have interactive features, such as selfie-cam for passers-by, who can also stream songs, engage with products and more from an app. “Having dynamic real-time messaging on a screen as opposed to a static advertisement allows a brand to tell a full story instead of just presenting an image,” said Orowitz. […]
Manchester, UK-based digital signage CMS provider NowSignage has announced a full integration with Microsoft’s Power BI product – a business analytics tool set popular in business environments. The company says its integration is an industry-first, but five seconds on Google reveals several companies have some degree of integration with things like visualized data widgets. […]
NEW YORK, September 3, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Australian-born Seedooh has joined its membership ranks. Seedooh is an independent business that creates new value for the buy- and sell-sides of the OOH sector by connecting, standardizing and verifying OOH delivery data. […]
US out of home revenues have grown faster than the US economy for three consecutive quarters. Out of home revenues grew 7.7% during the second quarter of 2019 versus 4.6% growth in the nominal US GDP. Here’s the data. […]
“With both Facebook and OOH channels included in the media mix, all intended audiences—including new and existing customers—were reached, driving 6% of incremental sales, far beyond the benchmark.” The study also reveals that OOH ads are key for product discovery in certain verticals among younger European users. […]
At least the Out of Home industry seems to be be accruing some benefits from Brexit. Apparently there’s TV and radio to come and the budget seemed to morph to £140m from £100m, bit like HS2. […]
In close collaboration with international non-profit The Climate Group, which annually hosts Climate Week NYC, and JCDecaux, a new poster by Danish artist Per Arnoldi will appear on 40 sites in New York, displayed in Manhattan, Brooklyn and Queens, from September 3rd, 2019. […]
Shirley Chan, managing director of JCDecaux Transport, describes how JCDecaux Transport has coped with the media evolution to experience good growth in 2018 to continue its reign as the king of outdoor media; being crowned in first place in the Out of Home Media of the Year* category in Marketing magazine’s Media Report 2018. […]
Turn wasted time into marketing time. Abandoned baskets are the bane of online retailers and there’s a similar phenomenon in the real world, which is possibly even more frustrating because it’s harder to measure. […]
Heading home, yay, after almost seven days in Taipei for the Touch Taiwan trade show. By day three I had very thoroughly walked the floor and saw what I needed and what was relevant. It is a show focused on manufacturers and that ecosystem, which makes sense for a country known for its technology manufacturing. […]
As Gen Z gains more power over every market, digital signage end users need to find a way to appeal to them. Bradley Cooper, editor, of Digital Signage Today spoke with Art Marshall, senior product manager of solutions at NEC Display Solutions to get his perspective. […]
The campaign that ran on oOh!media's assets consisted of digital OOH screens deployed at various commuter hubs in Sydney and Melbourne to promote Singapore’s social scene. […]
In two months, the campaign drove over 1,300 store visits across seven Domino’s Pizza outlets, a ten percent increase in store footfall. According to Xaxis, the digital out-of-home (DOOH) campaign is a pioneer and shows the results of combining real-time audience targeting and measurement capabilities for out-of-home advertising. […]
