JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions after winning a competitive tender. It extends JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions into LGAs including the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden. […]
June 12 Event to Take Place at Scotiabank Theater in Toronto NEW YORK – May 6, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today speakers and details for its Canada Summit to be held on June 12 at the Scotiabank Theater. You can register and find out more information about the event here. […]
It’s unfortunate that speed is a mission-critical need, but that is indeed the case with schools in the United States these days because of ... […]
Billboard Insider talked with Rickard Strom, Verde Outdoor Capital’s President. How big is your loan portfolio? Over $125MM. […]
Three Month Results: Net revenue was $498.2 million; Net income was $78.5 million; Adjusted EBITDA was $211.9 million; BATON ROUGE, La., May 02, 2024 -- Lamar Advertising Company (the “Company” or “Lamar”) (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, has reported Company’s operating results for the first quarter ended March 31, 2024. […]
Billboard Insider’s take: A typical Lamar quarter. Steady revenue growth. Tight expense control. […]
By Michael Domingo. The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped. […]
Emily Crowe, Multimedia Editor for Progressive Grocer. The In-Store Opportunity. While retail media has primarily existed online up to this point, many industry experts believe it will increasingly move into brick-and-mortar stores. […]
The Japanese wing of convenience store giant 7-Eleven is rolling out what looks and sounds like a retail media network in 500 locations around ... […]
Euan Mackay, Chief Strategy Officer at Route Research. “A camel is a horse designed by committee”. This may just be a badly focused piece of writing. […]
According to Provantage, the Protrack Platform provides verified VAC (Visibility Adjusted Contact) metrics — an international standard in Out-of-Home media audience measurement. […]
Catherine Douglas Moran, Reporter. Instacart announced Wednesday an expanded partnership with The Save Mart Companies that includes bringing Caper Carts to select Save Mart and Lucky stores. […]
Lamar CEO Sean Reilly says TV’s troubles are an OOH win. Our local business is so strong that we are undoubtedly taking share from TV. Who watches the local TV news anymore? […]
The headline: IGEL and LG Spearhead a Dynamic Digital Signage Revolution with New LG CreateBoard Display Solutions, Powered by IGEL OS This announcement got ... […]
For as long as I have been knocking out Sixteen:Nine posts, people have been debating what to call this industry – as not that ... […]
