Editors’ Picks

Magna forcasts global OOH ad spend to grow 7+% to $35 billion in 2024 (Campaign Brief)

By Ricki Green. After finally catching up with the pre-COVID levels in 2023, OOH media continues to show significant organic growth (+7% to $35 billion) driven by additional screen units generating digital OOH growth (+12%, reaching almost 40% of global OOH ad sales), and by omnichannel programmatic spending. […]

wa.campaignbrief.com
Thu, Jun 20, 2024 at 5:41 PM

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Takeaways, dim sum and poems: A report from World Out of Home in Hong Kong (StopPress)

By Robin Mcdonnell, CEO of Phantom Billstickers. Unlike previous congresses in Lisbon and Toronto, direct flights from Auckland made Hong Kong a much more accessible destination for this billsticker and his colleagues. […]

stoppress.co.nz
Thu, Jun 20, 2024 at 5:37 PM

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Walmart to install electronic shelf labels in 2300 stores by 2026 (Invidis)

Walmart is investing in digitalizing its stores and is planning to introduce electronic shelf labeling in 2,300 of its 10,600 stores worldwide by 2026. These electronic shelf labels (ESLs) have prior been extensively tested in a pilot project. According to USA Today, the pilot began in 2023 at a store in Grapevine, Texas, and now includes 63 branches state-wide. […]

invidis.com
Thu, Jun 20, 2024 at 5:12 PM

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Polish mall’s gateway windows fitted with 153 sq. meters of semi-transparent LED for DOOH network (16:9)

by Dave Haynes. With the technology improving year by year, I think we’re going to see more and more glass curtain walls on major buildings turned into digital ad displays – providing city regulations allow them. This is 153 sq. […]

sixteen-nine.net
Thu, Jun 20, 2024 at 5:11 PM

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Billboard Insider’s 2024 list of OOH Sales Reps and Sales Trainers

The list includes the company name, website, headquarters state, phone and contact information. Two of the firms are focused on Canada so we’ve highlighted that. […]

billboardinsider.com
Thu, Jun 20, 2024 at 5:06 PM

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Why you need strong relationships with your landowners (Billboard Insider)

Justin Powell, CEO, Huntington Outdoor. As Huntington Billboards expanded, maintaining personal connections with each landowner became increasingly challenging. I realized that I couldn’t know every landowner by name or address every issue, such as tree obstructions or payment discrepancies, on a personal basis. […]

billboardinsider.com
Thu, Jun 20, 2024 at 5:03 PM

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McDonald’s Ending AI-Driven, Drive-Thru Voice Ordering Trial With IBM (16:9)

While there is no end of buzz about AI and its ability to take over and optimize some human tasks, one of the world’s ... […]

sixteen-nine.net
Wed, Jun 19, 2024 at 3:35 PM

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Big digital signage tech providers showed enhanced IT security solutions at InfoComm 2024 (Invidis)

by Florian Rotberg. IT security has long been neglected in the digital signage industry. In the digital signage technology silo, integrators relied on a perceived sense of security. […]

invidis.com
Wed, Jun 19, 2024 at 3:05 PM

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Canadian OOH ad operator Quebecor Out-of-Home adds its inventory to Place Exchange programmatic DOOH SSP (Place Exchange)

With a network of over 14,000 advertising faces in Quebec, Quebecor Out-of-Home is already integrated with Broadsign Reach and some othere SSPs. […]

placeexchange.com
Wed, Jun 19, 2024 at 2:35 PM

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Industry Wake-up Call: Audio From Digital Signage Summit Europe 2024, With Florian and Stefan From Invidis (16:9)

My big ones are, as always, having to deal with all the day to day BS put out by marketers, and related to that, the terrible job many to most of the marketers and business communicators do in this sector. Florian and Stefan get into other important topics. […]

sixteen-nine.net
Wed, Jun 19, 2024 at 2:34 PM

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Bee Swarm Sets Up Home On Football Stadium’s LED Perimeter Display (16:9)

Here’s another curious story about LED ribbon boards that run messaging along the touchlines of football (soccer) matches. Yesterday it was a board surviving ... […]

sixteen-nine.net
Wed, Jun 19, 2024 at 11:40 AM

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Surprising to an American: Spectacular digital billboard spotted on a scaffolding in Milan (Billboard Insider)

Marnie Christine Cody Ware. Here in Los Angeles, only non-digital off-site signs are allowed on temporary construction walls, and they can’t exceed 250 sf, nor 8 feet in height. That’s quite a contrast to what I observed on my recent trip to Milan. […]

billboardinsider.com
Wed, Jun 19, 2024 at 12:11 AM

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Julia Louise Dolowitz Reagan (1942-2024) (Billboard Insider)

Julia Louise Dolowitz Reagan, 81, wife William Kevin Reagan of Reagan Outdoor Advertising, passed away on June 12, 2024. She was born on October 30, 1942, in Baltimore, Maryland. Funeral services to honor Julia’s life will be held on Friday, June 21, 2024, at 1:00 PM at Wasatch Lawn, 3401 Highland Drive. […]

billboardinsider.com
Wed, Jun 19, 2024 at 12:10 AM

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GroupM signs deal for retail media measurement boost (Decision Marketing)

GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist Incremental in a move designed to offer clients advanced AI-driven planning, optimisation, and analytics intelligence across both retail and non-retail media networks. […]

decisionmarketing.co.uk
Tue, Jun 18, 2024 at 4:16 PM

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Smaller grocers use retail media platforms to compete against national chains (Grocery Dive)

Peyton Bigora, Staff Reporter. When it comes to breaking into the retail media space, competing with the likes of Albertsons and Walmart isn’t easy for smaller grocery chains. But regional grocers aren’t backing down. […]

grocerydive.com
Tue, Jun 18, 2024 at 3:45 PM

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