MRC CEO: We started with (OOH) impressions and the next step will be audience (MediaPost)
by Joe Mandese. […]
mediapost.com
Thu, May 9 at 12:27 PM
Thu, May 9 at 12:27 PM
Editors’ Picks
Thursday, May 9 Thu, May 9
Clear Channel Outdoor reports Q1 2024 revenue of $482 million, an increase of 10.1%
SAN ANTONIO, May 9, 2024 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today reported financial results for the quarter ended March 31, 2024. […]
Clear Channel Outdoor
Thu, May 9 at 12:25 PM
Thu, May 9 at 12:25 PM
Retail media trends from Retail Technology Show 2024 (Retail Tech Innovation Hub)
Comment: Retail Technology Show 2024 and IAB Europe standards signal a maturing retail media market. Dan Sands, EMEA Sales Director at retail media platform Zitcha analyses the major trends from Retail Technology Show 2024, which took place in London last month. The first day featured an in-store retail media dedicated pre-event, hosted by Scala at the Novotel Hammersmith. […]
retailtechinnovationhub.com
Thu, May 9 at 11:44 AM
Thu, May 9 at 11:44 AM
What omni-channel DSPs can and cannot do for DOOH (OOH Insider via LinkedIn)
Craig Benner, Founder of Accretive. As we all wait for The Trade Desk and their ilk to take our industry to the promised land, I say don’t hold your breath. Like Blue Kai in 2008, they have done a nice job raising awareness of DOOH among the broader marketing and media buying communities. […]
linkedin.com
Thu, May 9 at 10:32 AM
Thu, May 9 at 10:32 AM
Digital Signage SaaS provider Creative Realities to restructure debt through a $20 million revolving credit facility
LOUISVILLE, Ky., May 09, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a provider of digital signage and media solutions, has signed a non-binding commitment letter with First Merchants Bank (“First Merchants”) for a $20 million senior secured revolving credit facility (the “Revolver”) with a $5 million accordion feature. […]
Creative Realities
Thu, May 9 at 10:31 AM
Thu, May 9 at 10:31 AM
Clever Campaign Turns Blackened Ballpark LED Display Into Marketing Gold (16:9)
Here’s a video that sums up a very clever campaign for Coors Light beer that was built around a Major League Baseball hitting a ... […]
sixteen-nine.net
Thu, May 9 at 7:40 AM
Thu, May 9 at 7:40 AM
Sony’s perspective on better device management toolsets for better AV ecosystems (Commercial Integrator)
Terrence Boyd, senior strategy and business development manager at Sony Electronics. New device management tools are changing how we launch and manage digital signage and all AV applications. Let’s look at the CMS question. […]
commercialintegrator.com · Promoted content
Thu, May 9 at 7:38 AM
Thu, May 9 at 7:38 AM
Planar Achieves First-of-its-Kind Cybersecurity Certification for LCD Family Series (Commercial Integrator)
The Planar UltraRes W Series and Planar Simplicity M Series achieved the cybersecurity certifications for IoT devices by European Telecommunications Standards Institute (ETSI). […]
commercialintegrator.com
Thu, May 9 at 12:10 AM
Thu, May 9 at 12:10 AM
Wednesday, May 8 Wed, May 8
German OOH ad operator Ströer reports 17.4% organic revenue growth in Q1 of 2024 (MarketScreener)
Ströer SE & Co. KGaA has increased consolidated revenue by 11% in the reporting period (9% in organic terms), from EUR 410m to EUR 453m, building on the momentum generated at the end of the prior year as anticipated. EBITDA (adjusted) was up by 12%, rising from EUR 97m to EUR 108m, while EBIT (adjusted) climbed by 33%, from EUR 26m to EUR 35m. […]
marketscreener.com
Wed, May 8 at 3:36 PM
Wed, May 8 at 3:36 PM
Digital Signage Summit Europe 22-23 May 2024 at the Hilton Munich Airport (Installation-International)
The programme includes keynotes, panel discussions with C-level speakers and emerging industry disruptors. Brands showcased include AMERIA, AXIOMTEK, Concept, Dynascan, Edbak, Google, HI-ND, iiyama, Novisign, Samsung, Sharp/NEC, SignageOS, and Vanguard, among others. […]
installation-international.com
Wed, May 8 at 2:55 PM
Wed, May 8 at 2:55 PM
OUTFRONT Media’s 2024 Q1 at a Glance (Billboard Insider)
SignValue has prepared the following analysis. U.S. Media Billboard Yield increased 3.2% from $2,493 to $2,575 during 1Q 2024. […]
billboardinsider.com
Wed, May 8 at 2:36 PM
Wed, May 8 at 2:36 PM
DPAA London Office Celebrates One Year Anniversary with Advertising Week Europe Panel (May 14) and Members-Only Reception (May 15) at Groucho Club
NEW YORK – May 8, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the one-year Anniversary of its dedicated UK/Europe based operations. DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK and Europe to better serve its members. […]
dpaaglobal.com · Promoted content
Wed, May 8 at 12:00 PM
Wed, May 8 at 12:00 PM
Join the AVIXA Women’s Council NYC for a Happy Hour on May 28 (Commercial Integrator)
AVIXA Women's NYC Group will host a Happy Hour, May 28 at American Whiskey. Join peers for a night of networking & camaraderie. All are welcome! […]
commercialintegrator.com
Wed, May 8 at 11:02 AM
Wed, May 8 at 11:02 AM
Short List For Digital Signage Summit Strategy Awards Announced; T-Minus Two Weeks For Weisse Beer And Sausages (16:9)
I am undergoing a Navy Seals-like training regimen to get my body ready for giant pretzels, sausages and 1L weisse beers when I am ... […]
sixteen-nine.net
Wed, May 8 at 9:21 AM
Wed, May 8 at 9:21 AM
Nick Coston’s recap of the OOH Media Conference 2024
As for the conference agenda, if you were only reading transcripts of what the speakers were saying, you’d love it. As for the delivery? Reading off the teleprompter is understandable but when most speakers were using it, the delivery had some dry tones with pacing issues going on. […]
nickcoston.substack.com
Wed, May 8 at 12:10 AM
Wed, May 8 at 12:10 AM