Monday, November 25, 2024

Editors’ Picks

Tuesday, May 14 Tue, May 14

What to expect at Digital Signage Europe Summit May 22-23, 2024 in Munich (AVInteractive)

The invidis Digital Signage Software Compass and the invidis Yearbook will be presented at the Summit. The invidis Digital Signage Software Compass is a vendor-neutral tool designed to simplify CMS selection and to serve as a comprehensive resource and platform for digital signage software-related topics, offering expertise, editorial independence and transparency. […]

avinteractive.com · Promoted content
Tue, May 14 at 9:32 PM

Monday, May 13 Mon, May 13

India’s OOH trade body IOAA about to launch its unified audience measurement tool, RoadStar (Pitchonnet)

After presenting “RoadStar” before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency as AAAI seeks clarity. RoadStar covers over 800 markets across the country, ranging from the metro cities to non-metros to the taluka level. It delivers comprehensive metrics for over 60,000 media sites. […]

pitchonnet.com
Mon, May 13 at 7:26 PM

Zitcha and Venvee join forces to measure the effectiveness of in-store media campaigns using AI (AdNews)

Using advanced AI, Venvee creates a virtual 3D model of the store called a ‘digital twin’, then anonymously collects the full in-store journey of each individual shopper through retailer's security cameras from entry to exit, inclusive of the shoppers’ precise locations, interactions with products, advertisements and other store features. […]

adnews.com.au
Mon, May 13 at 7:12 PM

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