6 experts on what’s changing in retail media. Jack Johnson (head of supplier services, Ocado Retail ltd): “For me, the driving force behind the interest and growth in retail media has always been around measurement. If you take a look at any of the retail media trends at the moment, you see measurement at the heart of it. […]
Lamar CEO Sean Reilly thinks the 2024 out of home political will be slightly ahead of 2022 (JP Morgan May 2024 Tech, Media &Communications Conference). This year is trending slightly ahead of 2022, the last cycle, slightly behind 2020 and that’s primarily because in that presidential we actually had a primary season and this year we really didn’t…we’re trending…slightly ahead of 22. […]
The team behind last week’s Digital Signage Summit event in Munich have pushed out a summary that says it pulled 450 attendees – mainly ... […]
It looks like a whole bunch of LG displays are being factored into the second phase of a renovated and “reimagined” Scotiabank Arena, the ... […]
Hat tip to AV Interactive for first posting on this … A massive, projection-driven immersive media attraction is now open at a resort next ... […]
European owner of outdoor media infrastructure Wildstone is launching into Australia’s A$1.07 billion OOH market. The company has acquired more than 5,000 static and digital OOH assets since 2010 across Europe and sees Australia as the ideal market, with its double-digit growth, to replicate its success. […]
By Guy Campos. Software is increasing its share of budgets as hardware sales stagnate. But comparing solutions is beset by complexity, delegates heard at Digital Signage Summit Europe. […]
by Dave Haynes. With the strong qualifier that there may well be something else out there like this (staying on top of ALL of this stuff ain’t easy), I saw an interesting indicator recently of just how much the LED display market is supplanting the LCD flat panel market when it comes to pro display like video walls. […]
Retailers are now investing in connecting brands with customers at the point of purchase. Mark Hamstra. In-store media such as video display screens, audio broadcasts, and other strategically placed messaging are among the biggest opportunities for supermarket operators to grow their retail media networks. […]
by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. […]
by Sara Lebow. When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our “Behind the Numbers: The Baking & Payments Show” podcast. […]
Chris Daniels. With growth set to skyrocket, retail media networks (RMNs) in Canada are gaining attention from global market research firms and commerce marketing agency giants looking to tap into the data-powered targeting of these networks on behalf of CPG clients. […]
by Florian Rotberg. Panasonic Connect plans to sell its professional projector business as early as June at an estimated sales price of around USD 510 million. Panasonic Connect is one of the world’s largest suppliers of ProAV projectors – Panasonic shares the market for digital cinema projectors with Sharp NEC and Barco. […]
Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […]
This is a retail display totem made of wood – put together by the Dutch digital signage solutions provider First Impression and shown last ... […]
