Monday, November 25, 2024

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Monday, June 3 Mon, Jun 3

Sunday, June 2 Sun, Jun 2

OUTFRONT’s Andy Sriubas explains ‘Why the MRC standards are a great thing for out-of-home’ (Billboard insider)

OOH advertising comprises only 4% of US purchased advertising, at a significant discount to its inherent value, in part because it lacks conventional accredited measurement products. Without a common language framework, large ad buyers are incapable of comparing OOH to alternatives within their media mix models (“MMMs”). […]

billboardinsider.com
Sun, Jun 2 at 2:35 PM

Saturday, June 1 Sat, Jun 1

Thursday, May 30 Thu, May 30

JCDecaux sells part of its stake in Swiss OOH ad operator APG|SGA to publishing group NZZ

Paris, 30 May 2024 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has concluded an agreement to sell part of its stake in APG|SGA, the leading out-of-home media company in Switzerland, to NZZ, a leading Swiss press group who will become the first shareholder of the company. The transaction is expected to be completed in the coming days. […]

JCDecaux
Thu, May 30 at 2:30 PM

Digital signage software provider Creative Realities secures a $22.1 million credit facility to pay off debt

LOUISVILLE, Ky., May 28, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a provider of digital signage and media solutions and First Merchants Bank (“FMB”) executed a credit agreement implementing the previously-announced $22.1 million senior secured revolving credit facility (the “Revolver”) with a $5 million accordion feature. […]

Creative Realities, Inc.
Thu, May 30 at 2:25 PM

Publishing group to buy a 25% stake in Swiss OOH ad operator APG|SGA partially owned by JCDecaux (Invidis)

It is noteworthy that after the takeover of Goldbach, Neo and Clearchannel by TX (TA Media), a publishing group has now also joined APG|SGA as an anchor investor. There is a lot of movement in the Swiss out-of-home market – number 3 LiveSystems also changed shareholders in 2021. In a highly controversial deal, the state-owned Swiss Post took over the OoH provider. […]

invidis.com
Thu, May 30 at 12:58 PM

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