Editors’ Picks

Ocean Outdoor is ready for UEFA Euro 2024 and the Olympic Games in Paris (Invidis)

This summer will see two major European events: the UEFA soccer championship in Germany and the Olympic Games in Paris. Both events offer significant potential for outdoor advertising, especially for companies like Ocean Outdoor that focus on premium screens and authenticity. Ocean has even placed a countdown on its website for the Olympics. […]

invidis.com
Fri, Jun 7 at 12:10 AM

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WOO President Tom Goddard says global OOH ad spend has passed the 5% barrier

Global spending on out-of-home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%. […]

World Out-of-Home Organisation · Promoted content
Thu, Jun 6 at 11:46 PM

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In-store retail media spend will grow to $1 billion in 2028 but will not reach 1% of total retail media spend (EMarketer)

In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast. Beyond the chart: In-store retail media’s growth is the result of a growing number of screens at retailers. Almost all (99.3%) of retail media ad dollars will be put toward digital channels this year, per our March 2024 forecast. […]

emarketer.com
Thu, Jun 6 at 11:44 PM

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Media agencies are using data and measurement tools to buy more DOOH ads (Digiday)

By Antoinette Siu. With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data, heat mapping or location tracking and measurement in order to focus on other elements of performance – rather than just using OOH for brand awareness. […]

digiday.com
Thu, Jun 6 at 3:41 PM

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WARC: Retail media’s meteoric growth to cool down in ’25 (Marketing Dive)

Peter Adams, Senior Reporter. While WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is headed for a cooldown next year. […]

marketingdive.com
Thu, Jun 6 at 3:17 PM

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E-Paper Digital Signage Displays Still Very Much About The Future, With Just 400 Units Shipped Globally In Q1 2024: OMDIA (16:9)

Those walking the exhibit halls of InfoComm next week in Las Vegas will see several display manufacturers showing their adaptations of e-paper displays – ... […]

sixteen-nine.net
Thu, Jun 6 at 3:14 PM

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Late to the party, but Costco is building out an ad business using its shoppers’ data (Marketing Brew)

ByRyan Barwick. Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website. […]

marketingbrew.com
Thu, Jun 6 at 3:11 PM

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Digital signage tech provider Stratacache acquires Scala partner Master Point AG (Invidis)

by Florian Rotberg. The Cologne POS and digital signage expert is a long-standing Scala partner and develops, installs and maintains POS concepts primarily in retail. Stratacache plans further acquisitions in Germany. […]

invidis.com
Thu, Jun 6 at 2:43 PM

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North Carolina, Trees, Government and NCDOT (Billboard Insider)

Our oldest son and his wife have recently made the move from the west coast to Cary, North Carolina. My wife and I made the trip from the Pacific Northwest for our first visit to see how they have settled in. Being the ever present billboard nerd, I was also curious to spend some time looking at billboards and trees. […]

billboardinsider.com
Thu, Jun 6 at 2:37 PM

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German Skin Care Company Uses Interactive Touch, Transparent OLED, To Tell Its Heritage Story (16:9)

This video shows an interesting mix of interactive technologies used to help tell the heritage story of the German skin care company Beiersdorf, whose ... […]

sixteen-nine.net
Thu, Jun 6 at 10:19 AM

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Miracle Mile Shops On LV Strip Complete Huge LED Displays Facelift (16:9)

There’s always new stuff to see in Las Vegas, particularly along a main drag that has casino-resort operators steadily trying to out-bling one another. ... […]

sixteen-nine.net
Thu, Jun 6 at 8:21 AM

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Lack of measurement and fragmented ad tech are holding the OOH industry back (The Media Leader)

Tom Goddard, WOO president: Markets like the UK with Route and Australia with Move, are the “gold standards on measurement”, but there are “large areas of the planet” that either have audience measurement that “does not muster in terms of efficacy” or no audience measurement solutions at all. […]

the-media-leader.com
Wed, Jun 5 at 5:09 PM

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What happens if the new MRC OOH Measurement Standards are adopted: Kym Frank (MWorks)

Kym Frank Global CXO. A hypothetical (but realistic) example: Consider a Static Bulletin and a Static Transit Shelter both appearing along the right-hand side of the same stretch of roadway…The bulletin is the standard 14 ft X 48 ft and the shelter is 6 ft X 4 ft. […]

mworks.com
Wed, Jun 5 at 5:04 PM

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Public OOH Companies are Deleveraging as the Cost of Debt Stabilizes (Billboard Insider)

Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of December 2023. Some observations: The cost of debt has been stable at the public out of home companies, after rising during 2022 and the first part of 2023. The cost of debt goes up as leverage goes up. […]

billboardinsider.com
Wed, Jun 5 at 1:40 PM

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UK OOH ad revenue grew by 16.4% in Q1 2024, to £292m (Outsmart)

The figures, collated by PwC, reveal that Digital OOH revenue grew +22.8% and Classic OOH grew +6.2%. Digital’s share of revenue in Q1 increased from 61% to 65% year-on-year. Justin Cochrane, Chair of Outsmart, comments, “A strong set of results for Out of Home combined with growing economic optimism is a positive outlook for all. […]

outsmart.org.uk
Wed, Jun 5 at 1:31 PM

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