Editors’ Picks

Sharp Canada Launches New ePaper Displays for Commercial Spaces (WiFiHiFi)

Sharp Electronics of Canada Ltd. has launched the Sharp EPC131 and EPC251 Advanced Colour Display Series in Canada. These new energy-efficient 13-inch and 25-inch displays that look like paper are designed to provide enticing visual solution for hospitality, transportation, retail, and education, even when the power is turned off. […]

wifihifi.com
Tue, Jul 23, 2024 at 8:05 PM

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How Albertsons’ retail media business is incorporating AI, in-store tech and more

Peyton Bigora, Staff Reporter. In September, Albertsons Media Collective announced that the Interactive Advertising Bureau would assume the retail media standardization framework the grocer published last summer. “As [retail media] has exploded as a priority, especially with cookies coming out of the market, the demands of retail media are escalating as well,” Argyilan said. […]

grocerydive.com
Tue, Jul 23, 2024 at 6:55 PM

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These two main factors define the growth rate of your OOH company’s revenue (Billboard Insider)

Gerry Tabio, Creative Resources Group. The single biggest predictor of year-over-year growth is the attrition experienced by the company’s Key Accounts in the aggregate. If the Key Accounts, as a group, experience 13% attrition or higher, it becomes almost impossible for the business to grow over the prior year. […]

billboardinsider.com
Tue, Jul 23, 2024 at 2:33 PM

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DPAA Reveals Initial Speakers for Global Summit in NYC Taking Place October 15, 2024

Ad/Media Leaders from GM, Danone, UM, Omnicom to address DOOH industry at October 15 event at Chelsea Piers   NEW YORK – July 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today initial speakers for its October 15 Global Summit to be held at Pier 60/Chelsea Piers in New York City. […]

dpaaglobal.com
Tue, Jul 23, 2024 at 10:28 AM

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Static OOH holds strong amid digital dominance: Broadsign (Sign Media)

By Catherine Lee, product marketing manager for Broadsign. While digital out-of-home (DOOH) may now be taking centre stage, the demand for static OOH holds strong. It accounts for nearly 70 per cent of today’s available OOH market inventory. […]

signmedia.ca · Promoted content
Tue, Jul 23, 2024 at 10:25 AM

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UK’s EcoVista Among First AV Integrators To Get Carbon Neutral Certification (16:9)

Sustainability and the concept of green signage are still something of a “Yeah, whatever” in North American digital signage and pro AV circles, but ... […]

sixteen-nine.net
Tue, Jul 23, 2024 at 8:40 AM

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JCDecaux-owned SSP VIOOH integrates with DOOH ad operator Intersection for programmatic sales (ExchangeWire)

Through this partnership with VIOOH, US and International buyers will be able to programmatically access Intersection’s over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports through VIOOH’s real-time Trading Manager platform. […]

exchangewire.com
Tue, Jul 23, 2024 at 12:14 AM

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Digital display company commissions study. Study says ‘Young more likely to splurge in shops with digital displays’ (AVInteractive)

A survey of 2,000 adults commissioned by Saturn Visual Solutions found that in-store displays persuaded 17% of under-45-year-olds to spend more than they’d planned on a purchase. […]

avinteractive.com · Promoted content
Tue, Jul 23, 2024 at 12:14 AM

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Halifax-based OOH ad operator CP Media acquires the remaining 55% of its joint venture partner Lamppost Banners (Business Desk)

This latest acquisition by CP Media follows the purchase of airport advertising company, Eye Airports and bus advertising company, Adverta. […]

thebusinessdesk.com
Tue, Jul 23, 2024 at 12:11 AM

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Three Big LED Ovals Light Up In Dubai For DOOH Media Company (16:9)

A 10mm pitch LED billboard alongside a roadway is not normally something that merits much attention, but what is interesting with this one is ... […]

sixteen-nine.net
Tue, Jul 23, 2024 at 12:10 AM

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CoolerX Debuts Self-Service In-Store Retail Media Platform (Progressive Grocer)

Marian Zboraj, Editor. CoolerX (formerly Cooler Screens), the technology company powering retail media and merchandising, has launched a self-service platform. This innovative solution puts the power of CoolerX's One Store One Platform directly into the hands of retailers, enabling them to plan, execute and optimize their in-store retail media campaigns in-house. […]

progressivegrocer.com
Tue, Jul 23, 2024 at 12:10 AM

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Southwest Airlines Kept Flying Through Global IT Outage Because It Still Uses Windows 3.1, Circa 1992 (16:9)

Through Friday’s global IT outage, it started to become clear that the enterprise-level digital signage networks most affected by the CrowdStrike security update boo-boo ... […]

sixteen-nine.net
Mon, Jul 22, 2024 at 10:22 PM

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Digital billboards to be turned off to curb light pollution under Melbourne city proposal (The Guardian)

Large digital billboards could be turned off late at night under a proposal by Melbourne city council to crack down on light pollution and reduce its health and environmental impacts. A review, commissioned by the council, recommended the introduction of a curfew for illuminated signs above ground level. […]

theguardian.com
Mon, Jul 22, 2024 at 4:17 PM

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Global Tech Outage Affects Digital Billboards in Times Square (Billboard Insider)

The Wall Street Journal called if The Software Patch That Shook The World. Triggered by an errant software update from the cybersecurity company CrowdStrike a massive software disruption spread as most people on the U.S. East Coast were asleep and those in Asia were starting their days. […]

billboardinsider.com
Mon, Jul 22, 2024 at 3:55 PM

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Yam Foods / KFC in Taiwan uses a ‘digital human’ at its order terminal (Invidis)

by Florian Rotberg. Kala is not a boring avatar, but is based on photos of 400 restaurant employees from KFC in Taiwan. With the help of AI, not just any avatar was created, but a digital human that represents the employees, conveys hospitality and with whom restaurant guests enjoy interacting. […]

invidis.com
Mon, Jul 22, 2024 at 3:50 PM

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