By Kathryn Lundstrom. As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition. […]
Marnie Christine Cody Ware, Attorney, Hamlin|Cody. The usual out of home industry legal practice is to record a memorandum of lease as opposed to the full lease in order not to disclose proprietary details to competitors or other landlords in a market. Typically, a buyer is deemed to know what would be learned by inspecting the property and by asking occupants about the basis for their occupancy. […]
In the heart of Melbourne, JCDecaux Icon is a new unique 700 m² DooH all-round location that is one of the largest DooH screens in the southern hemisphere. The JCDecaux Icon Melbourne comprises four digital screens that have been seamlessly integrated into the facade of a new luxury apartment building in Melbourne. […]
Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. […]
by Paul Skeldon. US retail giant Costco has joined rivals Target and Walmart with the roll out of its own retail media network, under the Mark Williamson, who is now AVP of retail media at the company. Currently in beta testing, the network will be based on the loyalty data from the retailers 74.5 million members and will leverage their past purchase history. […]
Sharp has found a nice partner to take on some of its under-utilized display manufacturing capacity in Japan, chip-maker Intel. Intel Corp and 14 ... […]
I have made, through the years, brief and abandoned runs at doing one of those graphics that try to capture and then sort by ... […]
Richard Rothfelder, Partner, Rothfelder Falick. As long as the memorandum of lease is filed of record, and it contains enough information to put potential buyers on notice of the lessee’s interest and duty to investigate further to learn more details, such a recorded memorandum of lease would be sufficient to bind these subsequent purchasers of the property and bind them to the lease terms. […]
As grocers launch retail media networks at rapid speed, third-party technology partners are stepping in to consolidate platforms, creating a single access point for CPGs that supports smaller grocers.. […]
Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations. […]
The Digiscape provides a one-stop shop for buyers and sellers looking for digital signage products and services. It offers a searchable directory of all DSF member companies categorized by their role in the ecosystem, including content, hardware, software, installation services, and more – to represent and reflect all aspects of a digital-signage based connected deployment. […]
Governor Roy Cooper vetoed the following bill: • House Bill 198: DOT Legislative Changes.-AB. Governor Cooper made the following statement on his veto of HB 198: "Protecting North Carolina's beauty should be a top priority, but this legislation allows tree cutting and destruction of native plants around billboards. […]
We sat down with Gordon Bonifacio, Head of Sales UK for Displayce to find out more about this fast-growing company. […]
GUEST POST: Brianna Morley, Render Impact LED video walls have become increasingly popular in recent years, with their versatility and ability to display high-quality ... […]
At the World Out of Home Organization (WOO) Global Congress in Hong Kong, Anna Bager, President & CEO of the Out-of-Home Advertising Association of America (OAAA), provided an in-depth look into the U.S. out-of-home (OOH) advertising market, in a fireside chat with Tom Goddard, President, WOO. […]
