Last week Billboard Insider asked readers how their revenues have been affected by Covid. 20 of 33 (61%) of respondents say last month’s out of home revenues are 90% of pre-covid levels or better. 6 of 33 respondents (18%) have revenues down more than 40% from pre-covid. […]
The survey results point to a greater need for businesses to prioritise the well-being of staff, Nabs chief executive Diana Tickell said. When asked what they were struggling with the most during lockdown, 57% of respondents cited a lack of motivation and drive, while 52% said it was anxiety. Only 6% of employees said they were not struggling with any well-being issues. […]
Wrapify’s advertisers now have access to a multitude of new capabilities including Attribution Reporting from OOH Exposure, Retargeted Reporting, OOH Media Measurement and Data Visualization and SWARM — Wrapify’s day-of-event route mapping and proof of performance photo access. “The key to selling ads to brands is proof it works,” said Wrapify co-founder and CEO James Heller. […]
NEW YORK, July 14, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its recently created Diversity & Inclusion Advisory Board has taken substantive action on two important projects – with the IRTS Foundation and Media for All — to help build pathways to minority representation and success in the OOH industry. […]
By Marissa Bernstein. As communities reopen and restrictions ease, businesses need to let customers know that their doors are open. […]
Programmatic ad buys are available on Quebecor’s network of more than 120 digital OOH screens in Montreal, Laval, Sherbrooke, Lévis and South Shore Montreal, where 8 more screens will be added on August 25. […]
Michael Rosen, Chief Revenue Officer, Intersection. ... People all over the world have lost faith in nearly all forms of content-driven media, whether TV, online news, search engines, messaging apps, or social media. […]
We’re monitoring a huge mobile dataset to learn how Clear Channel’s portfolio is currently performing vs. re-lockdown levels. What’s so good about the methodology? […]
Do you have a plan in place if your display manufacturer either goes out of business or quits providing certain parts? This week’s question is answered by members of the DSE Advisory Board END USER COUNCIL “We do not purchase vendor-specific solutions at Metro. […]
Adam Cadwallader, managing director of Motio, says: "Our DOOH network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry," he says. XTD has been expanding its specialist outdoor networks. […]
The projects are meant to “set the new standard for digital outdoor advertising,” according to the city. In 2019 the West Hollywood adopted the Sunset Arts & Advertising Program – a groundbreaking effort to reimagine the world’s premier locations for outdoor advertising. […]
OSHA wrote $49,000 in fines against display advertising companies in 2019 versus $179,000 in fines during 2018. The large fines in 2018 are due to penalties relating to two OUTFRONT fatalities. Those cases are under appeal. […]
Though provincial re-openings were staggered and varied in approach, data shows Canadian travel behaviour is now at -8% below pre-pandemic norms, for the 7-market average. That is an increase of 22 points since the week of May 18-24 and 12 points since the beginning of June. […]
invidis inspected some well-known and many hidden digital signage gems. DSS 2020 presents insights and behind the scene looks of fascinating digital signage projects. Digital meets Design, Electronics delivering Experience and shopping becomes social. […]
Curb Taxi Media has been a pioneer in the smart digital taxi top space for nearly two decades, providing premium LCD digital tops in the market today. Interest in digital taxi tops has grown exponentially, and while the overall marketplace in New York City can be confusing, executing a campaign with Curb is fast and easy. […]
