With drinks manufacturers now back advertising after they went dark during the recent lockdown, the OOH specialist Kinetic has launched a new campaign for Heineken called ‘Star of the Summer. […]
The sign was unveiled in Pittsboro, NC and funded by residents in the city. White has leased the billboard to Lamar Advertising, which sent representatives to notify him before putting up the Black Lives Matter sign on it. Organizers of a GoFundMe page to raise money for the sign said the billboard was a way to show Confederate flags "do NOT represent" Pittsboro. […]
Digital Signage Expo has pushed back the dates of its show once again, shifting it two months to mid-November. The show will now run November 11-13, with access to the exhibit hall on Thursday and Friday, November 12 & 13. Chris Gibbs, President/COO of show organizer Exponation, said in a news release this afternoon that current exhibitor locations will be maintained on the new floor plan. […]
UK agencies expect a lift in advertising spend next year from the depths of the COVID-19 slump. The IPA’s (The Institute of Practitioners in Advertising) latest Bellwether Report, authored by information service IHS Markit, points to a 11.3% fall in ad spend during 2020. […]
Stephanie Miles is a senior editor at Street Fight. During a time when many other types of advertising have faltered, out-of-home (OOH) advertising is having a moment. Despite a nationwide pandemic, OOH activations are on the rise. […]
Andy Sriubas, Chief Commercial Officer, OUTFRONT. I see out of home as not having been hurt too significantly by the pandemic in the long term. Clearly when you’re telling people to stay home and not travel on subways and buses and driving down the highway it’s going to hurt in the short term. […]
Dan Porter Motors, Dickinson, ND, in June of 2020 became the first automotive dealership in the U.S. to control their inventory on outdoor digital billboards, in real-time with the Lucit Layout smartphone app. The objective was to develop an application to publish inventory, to digital billboards, with a single click”, says Gina Gordon, CEO of Lucit. […]
I’ve spent my 30+ year career in advertising, media and entertainment marketing, and have had some wonderful opportunities to learn, innovate and build relationships with great people. I’ve been CMO of Clear Channel Outdoor for coming on five years and it’s been an amazing experience. […]
By Samantha Brault. Until recently, digital out-of-home (DOOH) wasn’t really part of the budget fluidity conversation, still being treated as a separate silo by digital media buyers and OOH specialists alike. Even adjusting campaigns quickly within the DOOH channel could be quite cumbersome, having to call and negotiate with all publishers individually. […]
Amazon knows a thing or two about web services and video streaming, and has just introduced a new, fully managed service that the company says makes it fast and easy for customers and partners to set up live, interactive video streams. […]
The travel and OOH industries have suffered during the first phase of the pandemic. The clearest evidence of this is in the stark images of empty airports and notably quieter roads. 96% of countries have now implemented some form of restriction on mobility in a bid to contain the outbreak, grounding almost all of us in one way or another. […]
Over the past three months, UK ad budgets have been slashed to their lowest ever level. That’s according to fresh data from the Institute of Practitioners in Advertising (IPA) which lays bare the grave impact of Covid-19 on marketing budgets, financial prospects and employment plans. […]
The worst performing sub-category was out of home advertising (-61.2%). This was followed by audio (-50.0%), published brands (-49.2%), video (-39.3%) and other online (-35.1%). […]
The global pandemic will suck at least $20 billion out of global pro AV industry revenue expectations this year, according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA). Revenues reached a peak of $259 billion in 2019, but will dip by $20 billion to $239 billion in 2020. […]
By Neil Bell, New South Outdoor. During the downturn of 2008, I remember feeling quite a bit of pressure to try to cut deals to get local customers back advertising. While cashflow was very important during that time, experience has shown me that offering heavy rate concessions makes the revenue hole tougher to climb out of in the long run. […]
