Editors’ Picks

OAC July 26 session recap: How OMA’s OOH industry measurement currency MOVE helps grow revenue in Australia (Media4Growth)

Day 1 of the 18th edition of Out Of Home Advertising Convention (OAC) at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, on July 26, 2024. Charles Parry-Okeden took the audience through a detailed overview of MOVE, Australia’s OOH industry measurement currency, owned and operated by the OMA and its members. […]

media4growth.com
Sun, Jul 28, 2024 at 4:53 PM

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India’s OOH trade body IOAA tells agencies, ‘Deal only with our OOH members’ (Exchange4media)

Chehneet Kaur. The Out-of-Home (OOH) advertisers should brace themselves for tougher norms in the coming days, at least in Mumbai. The Municipal Corporation of Greater Mumbai (MCGM or BMC) has come up with a few more stringent clauses in its upcoming policy to govern the OOH sector. […]

exchange4media.com
Sun, Jul 28, 2024 at 4:38 PM

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A Swiss Town Banned Billboards. Zurich, Bern May Soon Follow (Bloomberg)

By Levin Stamm. An inconspicuous suburb close to Geneva became the first Swiss municipality to banish commercial advertising from its streets, in a policy that creates a blueprint for similar bans in larger cities across the country. […]

bloomberg.com
Sun, Jul 28, 2024 at 4:27 PM

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Russia’s largest outdoor advertising company involved in turf war between oligarch factions over an ecommerce platform (Riddle)

By Andrey Pertsev, Journalist, Meduza Special Correspondent. For a long time now, the state has been trying to control every large business in the country. As soon as a business grows to a certain size, it immediately attracts the attention of the authorities. […]

ridl.io
Sun, Jul 28, 2024 at 3:55 PM

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Tractor Outdoor uses test control studies to measure brand lift attribution for OOH campaigns in South Africa (BizCommunity)

By using a test control methodology, Tractor can determine the campaign’s success against key performance indicators (KPIs). “We follow a simple process in collaboration with the brand or agency, where we pre-determine five KPIs for measurement based on the campaign’s objectives. […]

bizcommunity.com · Promoted content
Sun, Jul 28, 2024 at 3:43 PM

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OOH ad sales: When the prospect is talking, shut your mouth (Billboard Insider)

Lisa & Dan Nausley. A general rule of thumb is that the prospect should be talking about 70% of the time. Typically, in most OOH sales meetings the opposite occurs. […]

billboardinsider.com
Fri, Jul 26, 2024 at 3:26 PM

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Parent of Link Media Outdoor Boston Omaha is repurchasing Class A Common Stock

OMAHA, Neb.--Board of Directors of Boston Omaha Corporation (NYSE: BOC) approved a share repurchase program under which the Company can repurchase up to $20,000,000 of its Class A common stock through September 30, 2025 through open market purchases, privately-negotiated transactions, or otherwise in compliance with Rule 10b-18 under the Securities Exchange Act of 1934. […]

Boston Omaha
Fri, Jul 26, 2024 at 3:24 PM

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Trévise Participations acquired the majority stake in the leading European ProAV integrator for cruise ships Videlio (Invidis)

by Florian Rotberg. The previous investor Hivest Capital remains on board. When it comes to ProAV and digital signage on cruise ships, there are only a handful of specialists in Europe. […]

invidis.com
Fri, Jul 26, 2024 at 3:16 PM

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Most digital signage and DooH networks were not affected by Crowdstrike outage because they did not have cyber protection (Invidis)

by Florian Rotberg. The majority of digital signage and DooH networks are obviously not considered business critical and were therefore not protected by enterprise cybersecurity solutions such as Crowdstrike. Similar to Southwest Airlines – which, thanks to Windows 3.11. […]

invidis.com
Fri, Jul 26, 2024 at 2:46 PM

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French Theme Park Blends Projection Mapping Into New Immersive Water Attraction (16:9)

Here is a fun take on an immersive projection mapping experience in an active water-based attraction – a new addition to the Futuroscope theme ... […]

sixteen-nine.net
Fri, Jul 26, 2024 at 9:17 AM

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75Media’s billboard advertising costs in UK in 2024 (75Media)

In this article... How much does Billboard Advertising cost? Billboard size. […]

75media.co.uk
Fri, Jul 26, 2024 at 12:10 AM

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Husband of Chinese woman who arranged for giant billboard advertising passport sales arrested at Bangkok airport (Bangkok Post)

The husband of the woman who commissioned a controversial Chinese-language billboard advertising foreign passports for sale in Bangkok was arrested at Don Mueang airport on Wednesday as he is wanted on a warrant issued in China. […]

bangkokpost.com
Thu, Jul 25, 2024 at 4:02 PM

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State of OOH advertising in India: lagging behind APAC (Exchange4Media)

Tom Goddard, President, World OOH. … the lack of wide range audience measurement tool is a big problem. There is also investment going into ad tech, but it's not coordinated and there is a lot of duplication… There are too many trade associations in India currently. […]

exchange4media.com
Thu, Jul 25, 2024 at 3:49 PM

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“How Brands Grow” with in-store advertising (The WARC podcast, 19:12)

WARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO of Grocery TV on the marketing effectiveness of in-store advertising. […]

podcasters.spotify.com
Thu, Jul 25, 2024 at 2:37 PM

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DOOH investment in Africa lags behind: WOO survey (Bizcommunity)

While DOOH remains the main driver of OOH revenue growth globally, in Africa the investment into DOOH is just over 20% of its total OOH revenue. However, Africa tracks behind the world in its OOH, in terms of its share of GDP. […]

bizcommunity.com · Promoted content
Thu, Jul 25, 2024 at 2:02 PM

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