My big ones are, as always, having to deal with all the day to day BS put out by marketers, and related to that, the terrible job many to most of the marketers and business communicators do in this sector. Florian and Stefan get into other important topics. […]
Here’s another curious story about LED ribbon boards that run messaging along the touchlines of football (soccer) matches. Yesterday it was a board surviving ... […]
Marnie Christine Cody Ware. Here in Los Angeles, only non-digital off-site signs are allowed on temporary construction walls, and they can’t exceed 250 sf, nor 8 feet in height. That’s quite a contrast to what I observed on my recent trip to Milan. […]
Julia Louise Dolowitz Reagan, 81, wife William Kevin Reagan of Reagan Outdoor Advertising, passed away on June 12, 2024. She was born on October 30, 1942, in Baltimore, Maryland. Funeral services to honor Julia’s life will be held on Friday, June 21, 2024, at 1:00 PM at Wasatch Lawn, 3401 Highland Drive. […]
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist Incremental in a move designed to offer clients advanced AI-driven planning, optimisation, and analytics intelligence across both retail and non-retail media networks. […]
Peyton Bigora, Staff Reporter. When it comes to breaking into the retail media space, competing with the likes of Albertsons and Walmart isn’t easy for smaller grocery chains. But regional grocers aren’t backing down. […]
By George Nott. Retail media is huge. Some 46 metres across and 10 metres high, in the case of PepsiCo and Tesco’s ‘wrap’ at the supermarket’s Wembley Extra store in the run-up to the Champions League final earlier this month. […]
By Ricki Green. You can download the full list of Outdoor Lions winners by clicking the link below. The winning work for Pedigree is yet another highlight in the long and successful partnership between Mars and Colenso. […]
A Silver Lion has been awarded to adam&eveDDB in the Outdoor Lions category for its V&A campaign ''If you're into it, it's in the V&A'. The work showcased the breadth of the V&A’s permanent collection of over 2.8 million objects, which tell a 5,000-year-old story of creativity, spanning every creative discipline. […]
Outdoor: Prize: Grand Prix Campaign Title: STAIRS Brand: MAGNUM Entrant: LOLA MULLENLOWE, Madrid Location: SPAIN Prize: Grand Prix Campaign Title: CORNER Brand: MAGNUM Entrant: LOLA MULLENLOWE, Madrid Location: SPAIN Prize: Grand Prix Campaign Title: DOORSTEP Brand: MAGNUM Entrant: LOLA MULLENLOWE, Madrid Location: SPAIN Prize: Grand Prix Title: ADOPTABLE. […]
Billboard Insider’s take: This dispute might have been avoided if OCI had promptly signed and returned the lease. Even though the lease was not signed by both parties, the Appeals court used actions to conclude the parties acted as if the lease were binding. A lease may be binding even if both parties haven’t signed it. […]
Quinn Mason. Out-of-home (OOH) advertising, also known as outdoor advertising, refers to billboards, signage, or other highly visual, highly impactful media displayed in public spaces people walk past and drive by every day. It also represents one of the biggest opportunities for advertisers to connect with their target audience outside the crowded context of their personal devices. […]
A few weeks ago, we talked with a client about using Out-of-Home media for conference marketing, in this case, a major medical meeting. We reviewed the media options available in the different markets and which ones we felt were the strongest for reaching the conference attendees. Then someone asked: “What about wasted impressions?”. […]
Nike is using big interactive LED display walls, gesture sensing cameras and interactive software to market its Dri-Fit apparel at three of its big-city, ... […]
By Alan Brawn. As readers know, I am mesmerized and mystified with artificial intelligence. I am certainly not alone in my sense of wonderment. […]
