Editors’ Picks

Carnival Cruise’s mixed reality campaign during the NBA All-Star Game and the NFC Championship (AVInteractive)

The first activation took place at the NFC Championship, held at San Francisco’s Levi Stadium. The Famous Group was working with a limited timeframe for set-up and calibration and utilised SP’s powerful calibration tools to streamline the process. “We used a 3D model of the stadium with 3D anchor points for the camera alignment,” says Beaumont. […]

avinteractive.com
Wed, Jun 26 at 12:11 AM

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Applying MRC thresholds? DOOH me a favour (Route UK)

By Euan Mackay. Recently, I was lucky enough to participate in an Out Of Home Measurement panel session at the EMRO (European Media Research Organisation) annual conference. The panel was chaired by Valerie Morrison from Mobimetrie in France and I was joined onstage by a stellar lineup of Arina Ureche, Markus Bickert and Patricia Schultz. […]

route.org.uk
Tue, Jun 25 at 4:25 PM

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Why MRC OOH Measurement Standards may negatively affect the OOH medium (Motionworks)

A guest blog from Euan Mackay, Chief Strategy Officer at Route Research, the research organization responsible for providing audience estimates to the out-of-home industry in Britain. So, the potential outcome of the proposed MRC change in definition is a negative impact on the effectiveness of the medium as a whole. […]

Tue, Jun 25 at 4:00 PM

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Windows 10 Support Ends Mid-October, Providing Big Switch Opportunity For Google’s ChromesOS Flex (16:9)

The publication TechNewsWorld, whose coverage focus is pretty evident in the name, has a good reminder up about the looming end of Microsoft’s formal ... […]

sixteen-nine.net
Tue, Jun 25 at 1:21 PM

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PepsiCo Creates What Amounts To “Smart Can” Digital Signage Network Geared To Creatives And Influencers (16:9)

Beverage giant PepsiCo has debuted something it calls a Pepsi Smart Can – a version of its soda can that has a wraparound screen ... […]

sixteen-nine.net
Tue, Jun 25 at 9:17 AM

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Two programmatic DOOH campaigns that achieved results (JCDecaux via Open Mic)

By Philippa Evans, JCDecaux. How Skyrise delivered 21% uplift in revenue for The Woodland Trust using pDOOH Speaking on the Life in Programmatic DOOH podcast, Mark Burton (business director, Skyrise) describes how pDOOH helped deliver outstanding results for The Woodland Trust as part of a cross-channel campaign including audio and social media. […]

thedrum.com · Promoted content
Tue, Jun 25 at 12:11 AM

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OOH ad sales: over 70 percent of top salespeople are born with “natural” instincts

Kevin Gephart. A great source for finding winning sales candidates are restaurant servers and bartenders. They can establish immediate rapport, manage difficult personalities, and cut to the chase. […]

billboardinsider.com
Tue, Jun 25 at 12:11 AM

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14 Australian and New Zealand’s independent out-of-home (OOH) owners combine their inventory on one platform (AdNews)

Outdoor Advertising Collective (OA Collective) has launched, uniting over 14 independent out-of-home (OOH) owners to offer advertisers and brands access to a network of assets, predominantly large format billboards, across Australia and New Zealand. Partners currently include Big Outdoor, Australian Outdoor Sign Company, Australian Outdoor Media and Go Media. […]

adnews.com.au
Mon, Jun 24 at 5:10 PM

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AirBnB-ing It During ISE Might Be Challenge Within A Few Years If New Barcelona Mayor Has Way (16:9)

Well this could be a problem for people who exhibit at or walk the sprawling floors of the annual Integrated Systems Europe trade show ... […]

sixteen-nine.net
Mon, Jun 24 at 5:08 PM

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Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer)

It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five years. […]

emarketer.com
Mon, Jun 24 at 4:33 PM

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Digital Signage Business Climate Index Survey Needs Greater US/Canada Input To Be Meaningful (16:9)

Digital signage is a relatively small industry, which explains why credible research specific to this industry is hard to come by. So when work ... […]

sixteen-nine.net
Mon, Jun 24 at 11:06 AM

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2024 DPAA Cannes Lions Curated Experience Draws Record Number of Members, Brands, Agencies

NEW YORK – June 20, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today it has engaged with a record number of members, brands, and agencies during this year’s Cannes Lions International Festival of Creativity. […]

dpaaglobal.com · Promoted content
Mon, Jun 24 at 9:42 AM

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Top 6 Tips for Designing & Installing Outdoor LED Videowalls (Commercial Integrator)

George Walter of Digital Projection offers tips to combat variable outdoor conditions that can make or break a successful LED videowall installation. The post Top 6 Tips for Designing & Installing Outdoor LED Videowalls appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Jun 24 at 12:11 AM

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Cannes Lions 2024 insights from ad executives (AdAge)

High drama with MediaLink, Elon Musk’s no-apology tour, creators at the gates, AI invades the beach again, and more from the festival. By Garett Sloane, Jack Neff, Tim Nudd and Brian Bonilla. This year’s Cannes Lions International Festival of Creativity brought plenty of rain and rained plenty of drama on an ad industry in transition. […]

adage.com
Mon, Jun 24 at 12:11 AM

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Saudi’s Qiddiya Giga-Project Adds Plans For Sci Fi-Looking Performing Arts Center (16:9)

The Saudi giga-project outside of Riyadh – called Qiddiya City – has now added a digital-heavy performing arts center to the list of ambitious ... […]

sixteen-nine.net
Mon, Jun 24 at 12:10 AM

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