By Nich Weinheimer, EVP, Strategy, Skai, an omnichannel marketing platform. Currently, advertisers have more than 200 RMNs available for their consideration and budgets — the lion’s share of which currently flows to market leaders Amazon and Walmart. […]
by Steve May. The move combines Sony’s Cloud API and Zero-Touch Provisioning with Xibo’s software solution. The idea is to simplify the way businesses deploy, scale, and manage their signage network remotely. […]
by Andy McDonald, SVP, Government Affairs, OAAA. The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled “Human Approval of Content for Digital Displays. […]
Bishopp Airport Advertising has secured an exclusive, multi-year advertising partnership with Launceston Airport. The agreement, covering both indoor and outdoor advertising programs, marks Launceston Airport becoming the company’s 25th airport advertising partnership across Australia and New Zealand. […]
BMW Park, home of the FC Bayern basketball team in Munich, Germany, will host the world’s first permanent ASB GlassFloor LED video sports surface. BMW Park, home of FC Bayern Basketball in Munich, has entered into a partnership with supplier ASB GlassFloor. […]
Chris Riegel, CEO and Founder of STRATACACHE. STRATACACHE technology provides anonymous shopper pathing, which can be tied back to loyalty or transaction data at the register by opt-in. This insight gives retailers the power to build audiences based on real in-store shopping behaviour. […]
Kuala Lumpur, 22nd August 2024 – Moving Hearts, the ESG initiative of Moving Walls, a global ad tech provider of enterprise software for the Out-Of-Home (OOH) industry, will be hosting “Media for a Better World: A Roadmap Towards Sustainable OOH Media” event on September 6 in Kuala Lumpur. […]
Pro AV revenue will grow from $306.4 billion in 2023 to $325 billion in 2024, a healthy growth rate of 6.1%, but down from 6.9% from the previous year. Per the organization, the market will add $98 billion over the next five years, with a 5.35% CAGR. While office upgrades and evolution continue, the experience economy is dominating growth in pro AV. […]
Digital out of home (DOOH) revenue accounts for 74.4% of total net media revenue year-to-date, an increase over the recorded 71.9% for the same period last year. Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024. […]
Two thirds of the inspected 100 outdoor screens in Texasb are damaged in one form or another. Heat poses the greatest danger to LCD displays, self-emitted heat from the LCD backlight as well as external heat, especially in direct sunlight. […]
by Florian Rotberg. Moving to mobile is not only a threat to digital signage – the need for digital menu boards and order terminals diminishes – but brings in general new challenges for the operations of Starbucks, McDonald’s & Co. Managing the flood of orders. […]
Richard Rothfelder, Rothfelder & Falick. When the private property acquired in a condemnation case is a billboard, as often happens to accommodate highway improvements, the frustration and unfairness of the process is greatly magnified. […]
It’s a bit premature to see a newly-opened Chick-fil-A drive-thru restaurant as a worrying trend, but a new two-story, four-lane operation that’s opened in the general orbit of Atlanta is certainly noteworthy for the near or total absence of the promo and drive-thru menu displays that are typical in the North American fast food business. […]
A staggering 3,357 55-inch LCD flight information displays are being deployed around Istanbul’s huge international airport over the next three years, evidently replacing what ... […]
Sports playing surfaces that are made of laminated glass and animated by LEDs have been demonstrated at special events all the way up to ... […]