Paul Frampton, president of marketing consultancy CvE. The rise of first-party IDs and data offers the promise of closed loop measurement, but carries with it both highs and lows. Accurate measurement sets market pricing. […]
At the end of last year, Ms. Phoong took out 400 billboards in Los Angeles, and earlier this summer, she took out 20 or 30 in San Diego. This month, she began her campaign in Fresno with 15 billboards. […]
The Melbourne Museum in Australia is using three big transparent LCDs tiled side-by-side to create the hologram-ish illusion that a rather cranky 66-million-year-old Tyrannosaurus ... […]
By Kimeko McCoy. Behemoths like Amazon and Walmart dominate the retail media network landscape. However, that hasn’t stopped smaller players from coming into the space en masse and competing with one another, trying to stand out in a competitive landscape enough to scoop up any spare ad dollars. […]
by Florian Rotberg. LinkNYC’s business plan collapsed, and this failure wasn’t solely due to the pandemic. The operator consortium defaulted on payments because they didn’t meet the agreed-upon network size and minimum advertising revenue. […]
Kevin Gephart. Radio is in a tough spot right now, while OOH is growing (record OOH revenues reported in Q2 2024). The largest radio group in the US, IHeartRadio lost $909 million in Q2 2024, and Audacy (the combined entity of CBS Radio and Entercom), the second largest radio group in the US, is currently working their way out of bankruptcy. […]
Lamar Advertising (NASDAQ:LAMR) declared a quarterly dividend on Tuesday, August 27th. Shareholders of record on Wednesday, September 18th will be paid a dividend of 1.40 per share by the real estate investment trust on Monday, September 30th. This represents a $5.60 dividend on an annualized basis and a yield of 4.56%. […]
Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what ... […]
Marie Le Hur, Marketing Director, Ocean Outdoor UK. I think the marketing industry does appreciate how creative and exciting out of home is - which is why fake/faux OOH has become a thing. But fake OOH is really just a piece of online content, with limited reach and without the emotion that’s driven by in person experiences. […]
by Antonia Hamberger. The monitor, part of Samsung’s Odyssey gaming series, comes in 27-inch and 37-inch versions. The Koreans are thus joining the ranks of Acer and Lenovo, who offer similar naked eye 3D monitors. […]
by Antonia Hamberger. Samsung’s stretchable MicroLED display isn’t the first of its kind—LG Display introduced a similar prototype in 2022 that could stretch by up to 20 percent. Like the Samsung version, LG’ display used self-illuminating MicroLEDs on a film substrate, giving it a rubber-like flexibility. […]
Richard Rothfelder, Rothfelder & Falick. The FTC responded to Judge Brown’s opinion by promising further appeals: “We are seriously considering a potential appeal, and today’s decision does not prevent the FTC from addressing noncompetes through case-by-case actions.” In a separate case, another federal court in Pennsylvania refused to block the FTC rule in July. […]
Kevin Gephart. Radio industry publication, Radio Ink, on Aug 14, 2024, published this from Chris Stonick a 30-year Radio Recruiting Ad Consultant: Want to destroy the idea of billboard recruitment? Me too, so I do it all the time. […]
One of the longest-running digital OOH and conventional OOH media companies – Montreal-based NEO OOH – has reached a deal to be acquired by ... […]
Samsung’s R&D team showed off a prototype last week at a Korean display nerds conference of a microLED display that is stretchable, capable of ... […]