This is the 12th straight quarter of ridership improvement after steep declines during covid. The industry still has a ways to go to recover from covid. Ridership for the first quarter of 2024 was 24% below ridership in the first quarter of 2019 prior to covid. […]
President – Shane Walters, VP/GM Lamar-Wheeling. Vice President – Brian Conley, GM Link Media, WV & TN. Secretary – Lise Keefer, VP/GM, Lamar- Huntington. […]
I got a nice note overnight from a company in Ukraine, thanking me for earlier coverage of a petrol station in Kyiv that went ... […]
The big Piccadilly Lights digital board in central London is running a video piece by UK artist Fiona Banner (apparently also known as the ... […]
Aaron Poole, marketing executive, PML Group. In last week’s Out \ Look, we took a deeper look at the first 4 of 8 pillars surfaced relative to OOH attention. Today we examine the remaining 4 pillars including the effectiveness of innovation, public information, sustainability, and local contextual OOH. […]
by: Robin Lewis. Retail media is one of the buzziest trends in retail. Circulars, coupons, and print advertising have evolved into a sophisticated digital platform that is content-driven as well as promotional. […]
Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital Out of Home screens worldwide including NYC’s Times Square, Washington DC’s National Harbor and London’s Meridian Steps. Agencies involved are Fold7, production studio DOOH.com, GroupM OOH and Wavemaker. […]
A proposal in front of local politicians in Melbourne, Australia would see digital OOH billboards in that city subject to a curfew, in an ... […]
The first output of this relationship will be commercial charging solutions that encompass ChargePoint’s charger management software and LG’s advanced EV charging hardware, with deliveries expected to begin later this summer. […]
Patrick Sisson. With the advent of the Sphere in Las Vegas, a $2 billion orb with a 580,000-square-foot domed screen, that growth will only accelerate. A decade ago, sites like the Dallas Cowboys’ colossal AT&T Stadium became iconic by having enormous screens — in that case, 600-ton, 11,393-square-foot scoreboards hanging over half field — in the venue. […]
The partnership with Mercedes follows a similar partnership with Volvo that opened EV charging stations at Starbucks locations along the route from Denver to Seattle in late 2023. Through these and other partnerships, U.S. customers now have access to EV charging at or nearby more than 1,000 Starbucks locations across the country. […]
CEDIA Expo and Commercial Integrator Expo's co-location will bring together custom integrators and commercial AV professionals in Denver from Sept. 4-7. […]
Our industry’s collective heart is broken, as we have lost one of our best representatives. Dave Petricig was not only a straightforward, trusted rep for all the brands he graced with his presence; he was also an industry mentor to any who asked. Dave was instrumental in helping my team and the team at PingHD to create a simple, easy CMS that has stood the test of time. […]
by Florian Rotberg. No longer just selected branches in metropolitan regions, but increasingly nationwide. Whether KFC, McDonalds, Starbucks or JollyBee, digital menu boards, order terminals and drive-through screens can be found in more and more restaurants between Thailand and Indonesia, Malaysia and Taiwan. […]
by Florian Rotberg. Now comes the next stage with dynamic price display: Like gas stations or ride services such as Uber, American QSR chains are now relying on data-based surge pricing. Depending on demand, visitor frequency, weather and many other variable factors, the prices for burgers & Co. […]
