The advertising giant is expanding its retail media arm, now rebranded as reo, to represent retailers’ assets across stores, websites, apps, and platforms like Meta and Google, moving beyond in-store screens to a full omnichannel digital offering. […]
Features Topic-Based Exhibits, Roundtable Discussions, and Guided Discourse to Foster Collaboration and Inspiration NEW YORK, Sept. 04, 2024 — Questex’s Digital Signage Experience (DSE), the preeminent event and digital platform for the digital signage industry, today announces a new event feature — Innovation Park. […]
by Balthasar Mayer. The Cosm in LA has introduced live sports as “shared reality” experiences. This concept, different from larger competitors, has led to the construction of additional locations. […]
by Antonia Hamberger. Acquisition by acquisition, Zetadisplay wants to take on the whole of Europe. The latest one contributed to a 28.7% growth in Q2, raising the group’s revenue to EUR 14.4 million. […]
by Antonia Hamberger. Under Armour had developed an entirely new store concept, partnering with Barcelona-based LED Dream Group for digital signage. Since then, the company’s flagship locations include three brand stores in England, including one on London’s Oxford Street. […]
Billboard Insider hears from multiple sources that Trailhead Media is testing the waters on a sale. Trailhead’s lead investor Viking Global has been in the investment since 2020 and we assume they will be calling the shots. […]
Guinness World Records has now published size data for the record-breaking LED video wall at Adele’s concerts in Munich, Germany. In an online article recognising the video wall as the largest continuous outdoor LED screen (temporary), the size is given as 4,159.7 sq metres. […]
Malaysia’s dynamic market offers a rich tapestry of advertising opportunities. The country’s population of over 33.4 million people is predominantly urban, with major cities experiencing rapid growth and development. Kuala Lumpur, the capital, alone houses over 1.8 million residents and is a bustling metropolis with a high concentration of economic activity. […]
Terms of the deal were not disclosed. No brokers were involved. Triad, a family-owned business founded in Greensboro, NC, installed its first billboard in 1972, and grew to own and operate 75 display faces, including 1 digital face. […]
Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. […]
Dan Berthiaume. Since incorporating Pentaleap's platform into its sponsored products strategy, The Home Depot says it has delivered ads that align more closely with shopper needs by highlighting the right products at the right time. According to Home Depot, advertisers have already observed an uptick in returns on ad spend. […]
Growing at a compound annual growth rate (CAGR) of 10.3 percent, the installed base of connected displays is expected to reach 149.4 million units in 2028. Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements and a continued decline in prices. […]
Billboard Insider’s take: Every out of home lease should have a clause which allows you to terminate if the lease becomes economically undesirable in your opinion. That’s the lesson of M-59 Joy vs Lamar Advertising. In 2008, Lamar Advertising entered into leases for 2 billboards in Michigan on land owned by M-59 Joy, LLC. […]
Charlie Callari. As the year draws to a close, there’s often a final push to meet or exceed annual targets. It’s also a time when many businesses finalize their advertising budgets for the upcoming year, making it a prime opportunity to secure deals. […]
Singapore, a global financial powerhouse and one of the most densely populated cities in the world, offers a prime environment for outdoor advertising. With a population exceeding 5.92 million and a thriving economy, Singapore’s urban landscape provides unparalleled opportunities for billboard advertising. […]