Editors’ Picks

The impact of DOOH during big cultural moments (IAB UK on OpenMic)

By Charlotte Robinson. With the Paris Olympics just around the corner, it's a timely moment to ask - how can marketers take advantage of these opportunities? Here, members of IAB UK’s DOOH Group share innovative strategies and success stories that highlight how DOOH can elevate advertising efforts during significant cultural moments. […]

thedrum.com · Promoted content
Wed, Jul 24 at 3:28 PM

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4-pronged approach to prospecting in OOH ad sales (Billboard Insider)

Out-of-home sales exec Charlie Callari. Prospecting is the process of identifying and engaging potential customers. It is crucial for OOH success, in ANY market. […]

billboardinsider.com
Wed, Jul 24 at 3:22 PM

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This New Wingstop In London Looks As Much Like A Blinged-out Nike Flagship As It Does A QSR (16:9)

A fast food chain specializing in chicken wings has opened up its largest UK operation, with an east-end London store that – because of ... […]

sixteen-nine.net
Wed, Jul 24 at 11:10 AM

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Indian agencies start testing the IOAA’s unified OOH measurement tool Roadstar (Exchange4Media)

Roadstar uses GPS technology and aggregates mobile phone data. It also uses Census of India data and Global Administrative Areas Maps. It was developed by Mumbai-based Relu AI, in collaboration with IOAA. […]

exchange4media.com
Tue, Jul 23 at 11:17 PM

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Many allege Indian OOH trade association never consulted them before endorsing Roadstar as a “unified media measurement tool” (Exchange4Media)

By Kanchan Srivsatava. Folliwing the announcement of the Roadstar pilot tests, some industry participants blamed the association for pushing a private company's software as a measurement currency without building consensus among the stakeholders. Some also wonder why the IOAA endorses a tool developed by a private firm a few years ago. […]

exchange4media.com
Tue, Jul 23 at 11:14 PM

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Last Week’s InfoComm Asia Saw Unique Visitor Count Jump 21% From 2023 (16:9)

InfoComm Asia 2024 was staged last week in Bangkok, with the unique visitor count up 21 percent from 2023. It was the fourth year ... […]

sixteen-nine.net
Tue, Jul 23 at 11:11 PM

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Third-party cookies will not be deprecated from Chrome (MarTech)

By Kim Davis, editor at large. Google said yesterday it will not deprecate third-party cookies in the Chrome browser, an about face that left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. […]

martech.org
Tue, Jul 23 at 11:08 PM

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IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe (ExchangeWire)

Key findings reveal that half of buyers are already partnering with Retail Media Networks and are shifting budgets from other marketing channels to fuel Retail Media investment. The survey developed by IAB Europe’s Retail Media Committee received over 160 respondents from advertisers, agencies, and Retail Media networks in 31 markets. […]

exchangewire.com
Tue, Jul 23 at 8:11 PM

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Sharp Canada Launches New ePaper Displays for Commercial Spaces (WiFiHiFi)

Sharp Electronics of Canada Ltd. has launched the Sharp EPC131 and EPC251 Advanced Colour Display Series in Canada. These new energy-efficient 13-inch and 25-inch displays that look like paper are designed to provide enticing visual solution for hospitality, transportation, retail, and education, even when the power is turned off. […]

wifihifi.com
Tue, Jul 23 at 8:05 PM

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How Albertsons’ retail media business is incorporating AI, in-store tech and more

Peyton Bigora, Staff Reporter. In September, Albertsons Media Collective announced that the Interactive Advertising Bureau would assume the retail media standardization framework the grocer published last summer. “As [retail media] has exploded as a priority, especially with cookies coming out of the market, the demands of retail media are escalating as well,” Argyilan said. […]

grocerydive.com
Tue, Jul 23 at 6:55 PM

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These two main factors define the growth rate of your OOH company’s revenue (Billboard Insider)

Gerry Tabio, Creative Resources Group. The single biggest predictor of year-over-year growth is the attrition experienced by the company’s Key Accounts in the aggregate. If the Key Accounts, as a group, experience 13% attrition or higher, it becomes almost impossible for the business to grow over the prior year. […]

billboardinsider.com
Tue, Jul 23 at 2:33 PM

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DPAA Reveals Initial Speakers for Global Summit in NYC Taking Place October 15, 2024

Ad/Media Leaders from GM, Danone, UM, Omnicom to address DOOH industry at October 15 event at Chelsea Piers   NEW YORK – July 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today initial speakers for its October 15 Global Summit to be held at Pier 60/Chelsea Piers in New York City. […]

dpaaglobal.com
Tue, Jul 23 at 10:28 AM

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Static OOH holds strong amid digital dominance: Broadsign (Sign Media)

By Catherine Lee, product marketing manager for Broadsign. While digital out-of-home (DOOH) may now be taking centre stage, the demand for static OOH holds strong. It accounts for nearly 70 per cent of today’s available OOH market inventory. […]

signmedia.ca · Promoted content
Tue, Jul 23 at 10:25 AM

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UK’s EcoVista Among First AV Integrators To Get Carbon Neutral Certification (16:9)

Sustainability and the concept of green signage are still something of a “Yeah, whatever” in North American digital signage and pro AV circles, but ... […]

sixteen-nine.net
Tue, Jul 23 at 8:40 AM

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JCDecaux-owned SSP VIOOH integrates with DOOH ad operator Intersection for programmatic sales (ExchangeWire)

Through this partnership with VIOOH, US and International buyers will be able to programmatically access Intersection’s over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports through VIOOH’s real-time Trading Manager platform. […]

exchangewire.com
Tue, Jul 23 at 12:14 AM

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