by Florian Rotberg. The previous investor Hivest Capital remains on board. When it comes to ProAV and digital signage on cruise ships, there are only a handful of specialists in Europe. […]
by Florian Rotberg. The majority of digital signage and DooH networks are obviously not considered business critical and were therefore not protected by enterprise cybersecurity solutions such as Crowdstrike. Similar to Southwest Airlines – which, thanks to Windows 3.11. […]
Here is a fun take on an immersive projection mapping experience in an active water-based attraction – a new addition to the Futuroscope theme ... […]
In this article... How much does Billboard Advertising cost? Billboard size. […]
The husband of the woman who commissioned a controversial Chinese-language billboard advertising foreign passports for sale in Bangkok was arrested at Don Mueang airport on Wednesday as he is wanted on a warrant issued in China. […]
Tom Goddard, President, World OOH. … the lack of wide range audience measurement tool is a big problem. There is also investment going into ad tech, but it's not coordinated and there is a lot of duplication… There are too many trade associations in India currently. […]
WARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO of Grocery TV on the marketing effectiveness of in-store advertising. […]
While DOOH remains the main driver of OOH revenue growth globally, in Africa the investment into DOOH is just over 20% of its total OOH revenue. However, Africa tracks behind the world in its OOH, in terms of its share of GDP. […]
Demand for OLED displays used for tablets and laptops has spiked this year, but the use of very large OLEDs as public information displays ... […]
£9.7bn forecast for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn London, July 25, 2024: The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. […]
World Out of Home Organisation releases 2024 Global Expenditure survey. The 2024 survey was completed by 109 members, covering 85 unique territories – collectively representing 95% of global GDP and 78% of global population. Unreported territories are modelled from similar territories based on population and GDP per capita where possible, or are excluded from the study. […]
We sat down with Veridooh co-founder Mo Moubayed. What does Veridooh do? Veridooh is a provider of independent verification and campaign automation products for OOH media. Our flagship proprietary and patented technology, SmartCreative, independently tracks, verifies and reports on campaign delivery data across 400+ key metrics. […]
By Alice Bird. Smart Outdoor, the largest provider of large-format digital out-of-home (DOOH) advertising screens in the North East of England, operates 450 screens across the UK, in locations such as Tyne Tunnel, Tyne Bridge, A19 and Murrayfield stadium, and is expected to expand to 2,000 screens by the end of 2025. […]
About 61% of brand manufacturers have invested in retail media networks, according to Euromonitor’s Voice of the Industry: Retail Survey 2023. “Retail media networks help merchants monetise their large audiences,” the report said. Almost 70% highlighted enhanced consumer targeting as a major benefit. […]
Michael Feeley. What trends are driving the increased interest around digital out of home (OOH) at the moment? How is programmatic buying contributing to that growth and where does programmatic OOH fit into an omnichannel marketing strategy? […]
