Costco Wholesale Corp. and Premier Retail Networks (PRN) have extended a multi-year agreement providing Costco’s in-store media network and content strategy, including a new dedicated 3D content channel to support Costco’s 3D consumer electronics education initiatives. […]
By Kalila Welch - Senior Journalist. Out-of-home firm oOh!media is hoping to scoop up mid and smaller sized retailers and sell their media assets on network and off, as well as set up in-store screen networks. Now it just needs a local client to land amid heightening competition. […]
Kayla Caticchio. Once limited to estimated impressions and ad plays, campaign analytics have expanded to offer more comprehensive insights into performance. Additionally, enhanced OOH measurement and attribution capabilities enable advertisers to gather privacy-compliant data to extend their reach beyond physical screens to target audiences across multiple platforms. […]
Questex’s LDI And DSE Keynote: Artist & Designer Craig Winslow Discusses Playfulness In Tech-Driven Experiences Winslow will explore how a playful approach can spark creativity and drive innovation, keeping the human spirit at the heart of digital experiences New York, NY – September 10, 2024 – Questex’s co-located Live Design International (LDI), which unites the global entertainment design and technology communities, and Digital Signage Experience (DSE), the ultimate gathering of digital signage experts, today announces Craig Winslow will present the keynote “Illuminating Creativity: Infusing Playfulness in Tech-Driven Experiences. […]
Companies can submit their projects in a total of 24 categories. In addition, there are Gold categories for Outstanding Individuals, Outstanding Companies and the overall Grand Prix, so that every aspect of the industry is covered. A full list of the awards can be found on the awards website. […]
VMO has secured the rights to 20 prominent centres across Auckland, Christchurch, Wellington and regional locations including Invercargill, Queenstown, Hawkes Bay, and Taupō. The business has plans to deliver more than 50 shopping centres in New Zealand, featuring highly impactful formats designed for maximum cut-through. […]
Outfront CEO Jeremy Male. 2025 priorities: adding digitals, reducing leverage and improving efficiency A key area of focus we will continue to be…digital development…it’s probably the best deployment of capital in terms of bang for the buck… we’ll continue to be focused on leverage… and…general operating efficiency… Recession risks? […]
Billboard Insider’s take: US digital billboard maker Daktronics would have been profitable in the absence of a non-operating charge taken on a convertible note. The company has little debt and excellent liquidity (e.g. cash balances in excess of $97 million and an undrawn line of credit of $35 million). […]
By Ricki Green. WSI CEO Simon Hickey said this is an exciting opportunity for out-of-home (OOH) digital advertising organisations who have the knowledge, expertise and capability to deliver advertising solutions for an international 24-hour airport: “When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year. […]
by Sara Lebow. Two in three advertisers don’t plan to invest in new retail media networks (RMNs) in the next couple of years, according to Association of National Advertisers (ANA) data. “The majority of dollars used to fund investments in retail media are being borrowed from existing budgets within advertisers’ organizations,” said our analyst Sarah Marzano. […]
by Martin Moodie in Hong Kong, China. Measuring the same length as an Airbus A350, the floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It welcomes 100% of international passengers arriving at Melbourne Airport (known locally as Tullamarine Airport), Australia’s largest 24-hour international gateway. […]
While bikes historically featured static OOH ads on delivery boxes, Du Preez says that this is the first that boxes have been digitised and programmatic Digital Out-of-Home (pDOOH)-enabled, allowing a more dynamic, responsive and engaging format. […]
Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built ... […]
Kantar’s 2024 analysis shows that point-of-sale (PoS) ads hold the top spot, replacing sponsored events in terms of consumer preference. PoS ads are seen as particularly trustworthy and useful and don’t hold negative connotations such as being intrusive. Other favoured channels include cinema ads, sponsored events, newspaper ads and out-of-home advertising. […]
From major layoffs at Tesla, Amazon and Microsoft to small fintech startups and apps. Cody Corrall Alyssa Stringer. The tech layoff wave is still going strong in 2024. […]