Mumbai: Times OOH, an Out-of-Home advertising company, has secured exclusive advertising rights for Mumbai Metro Line 3, further solidifying its urban transit advertising leadership. […]
Is Kadyrov powerful enough to unpick a deal that was personally approved by Putin? Why the world should care: Wildberries has a unique place in the Russian economy. In 2023, goods worth 2.5 trillion rubles ($29 billion) were sold on the platform — more than 5% of all Russian retail trade. […]
Peter Adams, Senior Reporter. Expanding into offsite channels could alleviate supply pressures but brings more complex considerations around margins and transparency. […]
By Kevin Gephart. OOH companies who have been selling digital for some time report DOOH contracts are for much smaller durations than static. If an advertiser wants static units for longer terms, why buy DOOH for longer terms? […]
Digital out of home displays at higher profile mass transit stops are commonplace these days, but most of those deployed around the world are ... […]
Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but ... […]
An Olympic ring of fire made with LED lights, and a projection mapping of the Eiffel Tower were among the AV highlights at the opening of the Paris 2024 Olympics. The seven-meter diameter ring of fire flame which circled a 30-metre high Olympic cauldron was made with 40 LED lights and water mist generated by 200 high-pressure nozzles. […]
Editor Kathryn Lundstrom sat down with Parbinder Dhariwal, vp and gm at CVS Media Exchange. People often talk about retail media “collapsing the marketing funnel.” And while that’s a buzzy statement, it poses measurement challenges. […]
Paul Skeldon. #3 Can measurement and metrics improve? A familiar refrain for the last number of years about Retail Media Networks is the lack of measurement tools, complicating performance analysis of product listing ads on their websites. […]
by Florian Rotberg. True and LG presented the concept at last year’s invidis digital signage conference at Infocomm Asia. On stage it sounded like a better than life project that cannot hold all its promises. […]
HANOI -- Japanese mobile operator NTT Docomo said Monday it will enter the outdoor advertising market in Vietnam through a local joint venture, with an eye toward using the country as a foothold for expansion throughout Southeast Asia. The joint venture, called Vie BOARD, is scheduled to be established in August. […]
Gerry Tabio, Creative Resources Group. You’ve noticed that top performers often have lots of small accounts. Why is this and what’s the solution? […]
JCDecaux's adjusted revenue for the first half of 2024 reached €1,807.6 million, representing a 14% increase compared to the same period in 2023. This growth was primarily driven by a strong performance in digital revenue and robust trading momentum across all activities. […]
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association (IOAA), along with Praveen Vadhera, CEO of IOAA addressed the audience on Day 2 of OAC 2024 that was underway on July 26 and 27 at the Hilton Garden Inn, Manyata Business Park, Bangalore. […]
Wildberries and Russ Group announced a merger last month to create a joint digital trading platform called RWB, which the Kremlin said received the personal approval of President Vladimir Putin. Reports surrounding the deal described it as part of Russia’s wartime redistribution of corporate assets to Kremlin-linked business figures. […]
