By John Buckley. Ooh!media chief executive Cathy O’Connor has emerged as the latest wildcard name in Nine Entertainment's search for a new chief executive as expectations mount that top shareholder Bruce Gordon is moving to strengthen his grip over the legacy media operator. […]
Wildberries is Russia's equivalent of Amazon. Law enforcement authorities said they were investigating the incident, which resulted in two police officers being injured and nearly 30 individuals being arrested. The shooting incident follows ongoing tensions surrounding Wildberries after it announced a merger with Russ Group over the summer, forming a new digital trading platform named RWB. […]
'[In-store has] always been a little bit of the Wild West,' one media agency exec told ADWEEK. By Kathryn Lundstrom. The standards were created with industry watchdog the Media Rating Council, and IAB Europe’s retail media measurement standards, which dropped in April. […]
Ishwari Khatu. Even though 30 per cent of the total OOH investment in the region is spent on digital screens, IAB found that only 1 per of the digital screens were purchased programmatically. In contrast, as found in the ‘IAB MENA’ Attitudes to Programmatic’ survey, the region’s perceived scale of Programmatic DOOH is significantly higher than the current figures. […]
By Michael Kozlowski . E INK has made it their mission to increase the response time and color accuracy of Gallery 3 e-paper. This new technology was found on the new reMarkable Paper Pro writing slate. […]
The standards are the result of a joint initiative between IAB Europe and IAB that builds on the IAB/MRC Retail Media Measurement Guidelines and IAB Europe’s Retail Media Measurement Standards released by IAB in January 2024 and by IAB Europe in April 2024. […]
by Florian Rotberg. British company I-Media only operates DooH touchpoints in the outdoor areas of highway service stations. This proximity to vehicles allows for a precise target audience approach. […]
by Florian Rotberg. Last year, Trison, Europe’s largest digital signage integrator, entered the digital sports sector with the launch of Trison Sports and the recruitment of senior European stadium experts. Alongside its flagship project for Real Madrid, Trison now works with 25 sports clubs and associations. […]
The trade show season is very much back on after a summer break, and the events that touch on pro AV and digital signage ... […]
The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where ... […]
by Balthasar Mayer. JC Decaux has its contract with the London public transport company, Transport for London (TFL) renewed. Under this agreement, JC Decaux will continue to manage and market more than 4,700 bus shelters with around 9,000 billboards and 612 DooH screens. […]
Charlie Callari. 4th quarter presents a unique opportunity for OOH ad sales. Many businesses are looking to spend their remaining ad budgets before the year ends, and OOH can be a powerful channel for them to do so. […]
Congratulations to the good folks at Esprit Digital, the retail and DOOH focused specialty display company in a little town north of London. They ... […]
Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]
Nearly one-third (29%) of UK ad campaigns over the past 18 months have utilised programmatic digital OOH (DOOH), tied with the US and France for the highest rate of adoption for programmatic DOOH globally. That is according to a new study by global DOOH marketplace Viooh, which predicts programmatic DOOH adoption will reach 36% within the next 18 months. […]