Kayla Caticchio. Following its major growth after entering the hard seltzer market in 2016, global alcohol brand White Claw now holds over 50% U.S. market share in the category. […]
Each venue will use Awarion’s Centrum DOOH CMS, enabling programmatic revenue and real-time news bulletins In a partnership with Reklamarea, a premium DOOH publisher, hair salons mainly located in bustling city of Istanbul will use Awarion Centrum content management system which will also act as a gateway to Awarion’s programmatic marketplace, Junction. […]
LG has started marketing what it calls advanced “Anti-Discoloration technology” tuned to high brightness outdoor flat panel displays that are subject to day after ... […]
On July 24, 2024, Lamar Advertising Company (the “Company”) entered into an equity distribution agreement (the “Sales Agreement”) with J.P. Morgan Securities, LLC, Wells Fargo Securities LLC, Truist Securities, Inc., SMBC Nikko Securities America, Inc. and Scotia Capital (USA) Inc. […]
Ken Altena, Partner, Billboard Loans. Many first-time commercial borrowers are shocked by the number and complexity of loan documents to get a “simple” business loan. As a retired banker, I can assure you it is no picnic for lenders either. […]
by Florian Rotberg. invidis visited the Lotus’ go Fresh Smart Store in the True Digital Park in Bangkok (invidis report). A pilot store that takes digitization to the next level. […]
In a recent incident in Kalyan, an outdoor advertising firm is facing legal action following the collapse of a billboard at Sahajanand Chowk. The Kalyan Dombivli Municipal Corporation (KDMC) has lodged a formal complaint with the police, alleging that the agency failed to uphold necessary safety standards. […]
Compared with APAC and Europe, India under performs the league by significant margins on the majority of key OOH metrics. […]
Ten concerts, 740,000 expected fans: Today Adele is performing in Munich for the first time. A special concert arena was built for the superstar – including a 220m wide LED video wall that is set to make it into the Guinness Book of Records. Adele will perform ten times in August on the Munich exhibition grounds just a 10 mins ride away from the invidis head office. […]
Remi Roques, GM Broadsign APAC. While pDOOH offers undeniable advantages, it faces hurdles in certain markets. The absence of standardised audience measurement systems can hinder programmatic buying. […]
Sam Carp. Many of the metro stations here in the French capital have been taken over by billboard advertising purchased by TOP sponsors and other brands involved in the Games, who can be certain that their campaigns will be passed by millions of visitors during the Olympics. […]
LG Electronics (LG) is introducing its advanced Anti-Discoloration™ technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. […]
Chris Wood, editor. Experian has launched a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. […]
The chain is fighting for part of the $140 billion retail media industry. By Lauren Johnson. The company is starting an ad arm called Belk Media Network that will sell ads to brands trying to reach the retailer’s shoppers. […]
They do like their bling in places like Abu Dhabi, so it is perhaps not surprising that even gas/petrol stations can have over-the-top, digitally-enhanced ... […]
