Editors’ Picks

Shady OOH ad operators and dubious practices contribute to safety risks of poorly built billboards in India (Exchange4Media)

Kanchan Srivastava, Senior Editor. On Friday, yet another hoarding collapsed in Kalyan City, Thane, injuring two people, and damaging cars and property. Thankfully, no lives were lost, but the incident serves as a stark reminder of the ongoing safety risks posed by these towering structures, which continue to be installed recklessly across Maharashtra's cities and towns. […]

exchange4media.com
Tue, Aug 6 at 4:58 PM

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The Largest Single LED Order Ever Placed (Invidis)

Solotech and ROE announced the purchase and sale of 5,000 square meters of LED, including 4,500 square meters of identical carbon LED tiles. According to Solotech, this order of ROE CB5 Mark II 5.77mm Pixelpitch Carbon LED tiles is the largest single batch ever recorded. […]

invidis.com
Tue, Aug 6 at 4:01 PM

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Blue Screens Of Death Invade Planet Earth (16:9)

Guest Post: Viktor Petersson, Screenly It’s Saturday morning. Emergency services in Alaska are knocked out, meaning you can’t even get through to 911. Atlanta, ... […]

sixteen-nine.net
Tue, Aug 6 at 4:00 PM

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The supplier of the giant LED at Adele’s arena is revealed: Solotech (Invidis)

by Florian Rotberg. The construction of the temporary Adele Arena hasn’t been credited to any AV service provider yet. However, after some inquiries, we discovered that the world’s largest LED was built using ROE panels from Solotech. […]

invidis.com
Tue, Aug 6 at 3:57 PM

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OAAA’s OOH Media Plan Awards 2024 are open for entries

The OOH Media Plan Awards program honors efficient and effective OOH and DOOH media plans that maximize the synergies between media and creative strategies within an available budget. Media Plan Award winners tap into the emotional fabric of society and promote inspiring messages that elevate the entire industry. The call for entries is now open. […]

oaaa.org
Tue, Aug 6 at 3:52 PM

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What may have caused the boom truck accident (Billboard Insider)

All Steel Structures President Ted Bratsos says the mishap may have had several causes. It is good to promote safety in our industry. Articles like Oooops bring safety to the forefront for everyone. […]

billboardinsider.com
Tue, Aug 6 at 3:40 PM

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AV provider Kramer acquires AVoIP firm ZeeVee Inc.

The press release states that ZeeVee's technologies and expertise will enable Kramer to offer a wider portfolio. ZeeVee’s offering perfectly complements Kramer’s existing AVoIP solutions, the company adds. As a result, it will enable Kramer to provide a complete and integrated solution for its customers. […]

Kramer · Promoted content
Tue, Aug 6 at 3:33 PM

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Transit Advertising: How to reach audiences on the move with out-of-home (Broadsign)

Kayla Caticchio. Transit advertising refers to the placement of ads on or within public transportation vehicles, like buses, trains, subways, and taxis, as well as in transit stations and terminals. This form of advertising leverages the high visibility and daily foot traffic of public transit systems to reach a large and diverse audience effectively. […]

broadsign.com · Promoted content
Tue, Aug 6 at 12:10 AM

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First concert by Adele at her pop-up arena in Munich featured a giant LED wall (AVInteractive)

A giant LED wall that is said to be the largest in the world has been constructed at a pop-up stadium for a series of 10 concerts by Adele. The 220 x 30 metre undulating LED wall was installed at the Munich exhibition grounds operated by Munich Messe. The LED panels in use are believed to be from ROE Visual while stage design was by Stufish. […]

avinteractive.com
Tue, Aug 6 at 12:10 AM

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In-store retail media grows steadily despite barriers to adoption; and other trends in retail media networks (EMARKETER)

by Arielle Feger, analyst, EMARKETER. Although ad spend on in-store retail media will remain less than 1.0% of total retail media ad spend in the US through 2028, it will grow steadily over the next four years, per our forecast. […]

emarketer.com
Mon, Aug 5 at 7:55 PM

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OOH measurement tool endorsed by the Indian OOH trade body sparks debate among market participants (Exchange4Media)

Chehneet Kaur. Even though most people seem enthusiastic about the model, others are skeptical about new system, which is yet to prove itself. Also, it's quite limited in terms of the cities covered, audience data and inventory across the country. […]

exchange4media.com
Mon, Aug 5 at 7:47 PM

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Appeals court rules against GEFT Outdoor LLC in First Amendment argument on billboards in Evansville (Courrier and Press)

Sarah Loesch, Evansville Courier & Press. EVANSVILLE — In 2021, a judge in Indiana Southern District Court said a portion of Evansville's zoning code violated the First Amendment — three years later, a federal appeals court said it disagrees. […]

courierpress.com
Mon, Aug 5 at 7:09 PM

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Russia’s largest outdoor advertising operator Russ Outdoor completes the merger with the country’s equivalent of Amazon (Oreanda News)

Wildberries marketplace has completed the merger with Russ Group, the largest outdoor advertising operator in Russia, into RVB LLC, according to the Wildberries press service. RVB LLC has assumed all obligations to the partners and customers of Wildberries LLC. The changes came into force in the offers on August 5," the release says. […]

oreanda-news.com
Mon, Aug 5 at 7:05 PM

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A behind-the-scenes look at Saudi Arabia’s future 170-kilometer-long smart city (Invidis)

by Florian Rotberg. The largest project is Neom The Line – a 170-kilometer-long linear smart city from the Red Sea through the desert. invidis was in the Kingdom for a behind the scenes tour. […]

invidis.com
Mon, Aug 5 at 6:31 PM

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Rescue operation involved a boom truck pinned against a Clear Channel Outdoor digital billboard (Billboard Insider)

Looks like something went wrong when someone was working on a Clear Channel Outdoor digital. The individual involved was lowered to the ground safely and sustained only minor injuries. […]

billboardinsider.com
Mon, Aug 5 at 6:21 PM

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