CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. […]
Dan Berthieaume. Lowe's Companies, Inc. is changing the name and logo of its retail media network as it also expands the reach. […]
Pete Schroeder, President, View Outdoor. “I have found it difficult to “adjust” commissions especially lowering them as sales ramp up. Most AE’s don’t accept that well. […]
AUO Display Plus (ADP) has obtained the required internal approval to pursue a proposed acquisition of Avocor Technologies USA, Inc. According to a statement, the parties are now in the process of finalizing the detailed terms and conditions of the proposed acquisition and will work together to reach an agreement on the final terms. […]
A German company focused mainly on display technology has started marketing transparent screens that could be used for applications like ticket counters and government ... […]
Jay Fenster, OUTFRONT’s Marketing Manager. For CPG brands, retail media networks are the single most important element of their media plans (SOURCE: Skai). […]
Eloise Hill. Retail media has exploded this year as more brands look to advertise to customers while they shop in-store and online. And with retail media spend forecast to hit £121.1bn before the end of the year, it’s no wonder a raft of retailers have been investing in their networks of late. […]
by Laurie Sullivan. Advertisers got a break on the cost of running programmatic out of home (OOH) ads during the first half of 2024, compared with the second half of 2023. The Place Exchange Programmatic OOH Trends report shows overall CPMs fell slightly to $7.16 during the first half of 2024, compared with $7.24 in the second half of 2023. […]
Richard Rothfelder. The challenge becomes much more meaningful when the storm-damaged sign is nonconforming. Let's assume the sign was legal, permitted, and complied with all of the regulations of the city when it was constructed. […]
by Zacks Equity Research. For the quarter ended June 2024, Outfront Media (OUT) reported revenue of $477.3 million, up 1.8% over the same period last year. EPS came in at $0.49, compared to -$2.92 in the year-ago quarter. […]
Photo from RTINGS shows IR scan of heat-generated by edge-lit LCD The consumer product testing site RTINGs has done a deeply detailed look into ... […]
Using networked displays to help assign and manage meeting rooms in workplaces is now commonplace, but they’re also being used for applications that are ... […]
Dubai, Qatar and more recently Saudi Arabia have developed a reputation in digital signage for bankrolling projects that seem mainly focused on sizzle and ... […]
First-party data refers to data collected directly from customers. Unlike third-party cookies, first-party data relies on users’ consent. This data is held in high esteem for a good reason. […]
by Florian Rotberg. Contrary to forecasts, demand for digital signage this year remains very low with no to low growth in most markets. Market players are looking for new opportunities and subscription models are becoming increasingly popular here too. […]
