Editors’ Picks

The controversial merger of Russia’s version of Amazon with Russ Outdoor brings back memories of violent 1990s (The Moscow Times)

By Jason Corcoran. Wildberries was thrown into chaos after Tatiana announced plans in July to merge with the much smaller Rus outdoor advertising company. The shooting incident occurred at Romanov Dvor, a premium business quarter located about 500 meters from the Kremlin. […]

themoscowtimes.com
Tue, Sep 24, 2024 at 11:18 PM

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Adams Outdoor acquires static and digital billboards from Cook Brothers in South Carolina (Billboard Insider)

Terms of the deal were not disclosed. Brothers Mike, Bill, Lawrence, and George Cook founded Cook Brothers as a property development company in Lumberton, North Carolina in 1996. […]

billboardinsider.com
Tue, Sep 24, 2024 at 4:11 PM

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Back To The Future The Musical to be Featured at DPAA Video Everywhere Summit on October 15

NEW YORK – September 24, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here. […]

dpaaglobal.com · Promoted content
Tue, Sep 24, 2024 at 1:44 PM

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What retail media networks should know about privacy laws when collecting personal data on shoppers (Grocery Dive)

Peyton Bigora, Staff Reporter. Privacy laws should be as much of a concern to grocers as ad partnerships as retailers expand their in-store and online retail media efforts, an Albertsons official said at an industry event last week. […]

grocerydive.com
Mon, Sep 23, 2024 at 1:49 PM

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IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media (16:9)

As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some ... […]

sixteen-nine.net
Mon, Sep 23, 2024 at 1:47 PM

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IKEA persuades people to turn their windows into out-of-home ads (Invidis)

by Antonia Hamberger. Who would voluntarily stick advertising on their window? No one. […]

invidis.com
Mon, Sep 23, 2024 at 1:37 PM

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DPAA adds new high profile speakers for its global Video Everywhere Summit taking place October 15, 2024

Industry’s Largest One Day Media and Marketing Event takes place in NYC on October 15, 2024   NEW YORK – September 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today additional speakers for the annual DPAA Global Summit. […]

dpaaglobal.com · Promoted content
Mon, Sep 23, 2024 at 1:35 PM

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OOH audience: Travel on all US roads and streets increased 1.2% in July 2024 compared to July 2023 (Billboard Insider)

Year to date travel is up 0.9% for the first 7 months of 2024 compared to the first 7 months of 2023. You can see the data below. […]

billboardinsider.com
Mon, Sep 23, 2024 at 1:33 PM

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NBA’s Miami Heat Incorporates Giant LED Torch Inside Its New Center-Hung Scoreboard At Home Arena (16:9)

This is a good example of how LED introduces more design flexibility for digital displays in large venues – a giant LED sculpture shaped ... […]

sixteen-nine.net
Mon, Sep 23, 2024 at 9:22 AM

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DOOH-Driven EV Charging Network Starts Rollout In Canada; Prospects Shaky Based On History Of These Efforts (16:9)

I wish them luck, but the history for companies that start capital and operating expense-intensive DOOH media networks is not great. An Australian EV ... […]

sixteen-nine.net
Sun, Sep 22, 2024 at 3:55 PM

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Technologies and features used in in-store advertising (EMARKETER)

By Sarah Marzano. Existing screens (such as those at checkout or on TV walls), and traditional demo stations are retail media formats that require minimal upfront investment, allowing retailers to quickly launch in-store advertising. The revenues generated from these efforts can be reinvested into tech upgrades, expanding available media formats. […]

emarketer.com
Sun, Sep 22, 2024 at 2:35 PM

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OOH ad sales: How to convince the prospect to choose you and not your competitor (Billboard Insider)

Lisa & Dan Nausley. By taking the time to discover what the prospect truly wants to achieve and how your solution can specifically address their challenges/opportunities, you position yourself as more than just another option—you become the clear, best choice. […]

billboardinsider.com
Fri, Sep 20, 2024 at 11:37 PM

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In-depth: The merger of Russia’s largest online retailer with Russ Outdoor turns ugly (Radio Free Europe)

Todd Prince, senior correspondent. In June, when the company announced it was undertaking a merger with an outdoor advertising firm called Russ, things began to get ugly. Vladislav went public with his opposition to the deal, after which Tatyana said she would be filing for divorce. […]

rferl.org
Fri, Sep 20, 2024 at 11:35 AM

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Look Ma, No Dongles! Screenshare Tech Firm Airtame Adds Virtual Version That Includes Digital Signage Platform (16:9)

A Danish company called Airtame has been making and marketing hardware dongles with supporting software that enables hybrid conferencing, screen sharing and basic workplace-focused ... […]

sixteen-nine.net
Fri, Sep 20, 2024 at 10:29 AM

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DOOH Network Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences (16:9)

The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention ... […]

sixteen-nine.net
Fri, Sep 20, 2024 at 7:53 AM

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