Mobile broadband advances and cell tower build-outs have meant deploying connected digital signage and DOOH networks is far less complicated and expensive than it ... […]
Many, many times, I have heard directly or related by industry friends some baffling stories about big budget LED video wall projects being budgeted, ... […]
by Florian Rotberg. Market leader Stratacache boasts an installed base of over 2.5 million, although not all licenses operate under the SaaS model. By the end of the decade, we anticipate 5 to 10 major players dominating half of the market for large projects. […]
By John Buckley. Ooh!media, suffered a 3% revenue slide in the June half following the loss of a major contract with Vicinity shopping centres. The numbers: Ooh!media reported revenue for the June half of $288.3 million, under estimates E&P estimates of $300.5 million. […]
OUTFRONT’s Chicago inventory is 90% sold out leading into the Democratic convention with campaigns by Fox News, J.B. Pritzker and Grubhub. Here are some of the trends OUTFRONT is noticing Ahead of the most recent changes to the presidential race, OUTFRONT was already seeing significantly more action on OOH from political advertisers than in previous cycles. […]
by Florian Rotber. Almost no energy consumption, readable even in direct sunlight. The first display manufacturers have already launched commercial solutions. […]
by Antonia Hamberger. A step closer to making digital signage wireless: Digital View has introduced a 13,3 inch e-paper display, the first one on the market that uses Wi-Charge’s infrared technology. Digital View, a silicon valley company, is launching the first full-color e-paper display that can be powered wirelessly via infrared. […]
The acquisition adds posters, bulletins, and digital billboards in the Philadelphia tri-state area and New York’s western region. […]
The City said the by-law regulates outdoor advertising in a manner that facilitates economic opportunities while being sensitive to Cape Town’s natural and cultural environment. Many areas within the city have unique visual, historical and cultural appeal, and this must be taken into account when permitting outdoor advertising. […]
South Korea’s subway stations allow corporations to place their names alongside the well-known station names, to make up for substantial operating losses. Seoul Metro, the operator of Subway Line Nos. […]
Primedia Out-of-Home recently launched programmatic-enabled in-store screens at nine Dis-Chem pharmacies. The integration of weather-triggered campaigns represents another breakthrough, allowing brands to dynamically adjust messages based on real-time weather conditions. […]
The Miami-Dade regional government is investing $100,000 into a UK company that will trial AI-driven text to sign language content on digital signage screens ... […]
Peter Adams, Senior Reporter. More ads have started appearing in self-checkout lane screens, TV aisles, sampling stations and over Walmart’s store radios as the retailer vies to better monetize its formidable brick-and-mortar footprint. In the offsite arena, Connect has struck deals with publishers like Disney to use its first-party shopper data to better target and measure ads on connected TV. […]
Colum Harmon, marketing director, PML Group. Analysis of more than 500 Irish OOH campaigns in H1 2024 indicates that the overall effectiveness of Outdoor has increased by an impressive 8 points compared to the same period 2023. The 500+ campaigns were included in PML Group’s IMPACT research programme, with research conducted independently by Ipsos B&A. […]
Lisa & Dan Nausley. Clients can quickly discern if your primary objective is to pad your commissions. If they sense that your motivations are self-serving, they may attend one meeting out of obligation, but they certainly won’t be returning for more. […]
