Editors’ Picks

Pro AV market will grow from $306.4 billion in 2023 to $325 billion in 2024: AVIXA’s IOTA Report (Commercial Integrator)

Pro AV revenue will grow from $306.4 billion in 2023 to $325 billion in 2024, a healthy growth rate of 6.1%, but down from 6.9% from the previous year. Per the organization, the market will add $98 billion over the next five years, with a 5.35% CAGR. While office upgrades and evolution continue, the experience economy is dominating growth in pro AV. […]

commercialintegrator.com
Wed, Aug 21 at 5:32 PM

Permalink

Australian OOH trade body reports industry’s half-year net media revenue of $593.1 million, up 8.0% (Mediaweek)

Digital out of home (DOOH) revenue accounts for 74.4% of total net media revenue year-to-date, an increase over the recorded 71.9% for the same period last year. Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024. […]

mediaweek.com.au
Wed, Aug 21 at 5:24 PM

Permalink

Heat is the number one screen killer (Invidis)

Two thirds of the inspected 100 outdoor screens in Texasb are damaged in one form or another. Heat poses the greatest danger to LCD displays, self-emitted heat from the LCD backlight as well as external heat, especially in direct sunlight. […]

invidis.com
Wed, Aug 21 at 5:04 PM

Permalink

Mobile app orders at QSRs overwhelm the staff and pose a threat to digital signage (Invidis)

by Florian Rotberg. Moving to mobile is not only a threat to digital signage – the need for digital menu boards and order terminals diminishes – but brings in general new challenges for the operations of Starbucks, McDonald’s & Co. Managing the flood of orders. […]

invidis.com
Wed, Aug 21 at 5:01 PM

Permalink

How to get a fair compensation in a billboard condemnation case (Billboard Insider)

Richard Rothfelder, Rothfelder & Falick. When the private property acquired in a condemnation case is a billboard, as often happens to accommodate highway improvements, the frustration and unfairness of the process is greatly magnified. […]

billboardinsider.com
Wed, Aug 21 at 4:54 PM

Permalink

Worrying trend to watch? Chick-fil-A’s Atlanta-area drive-thru-only test store has no pre-sell or menu displays (16:9)

It’s a bit premature to see a newly-opened Chick-fil-A drive-thru restaurant as a worrying trend, but a new two-story, four-lane operation that’s opened in the general orbit of Atlanta is certainly noteworthy for the near or total absence of the promo and drive-thru menu displays that are typical in the North American fast food business. […]

sixteen-nine.net
Wed, Aug 21 at 10:42 AM

Permalink

A Mind-Wobbling 3,357 FIDS Screens Being Upgraded At Istanbul’s Mega-Airport (16:9)

A staggering 3,357 55-inch LCD flight information displays are being deployed around Istanbul’s huge international airport over the next three years, evidently replacing what ... […]

sixteen-nine.net
Wed, Aug 21 at 9:40 AM

Permalink

German Pro Basketball Club Makes Its Home Court A Giant Dynamic LED Video Floor (16:9)

Sports playing surfaces that are made of laminated glass and animated by LEDs have been demonstrated at special events all the way up to ... […]

sixteen-nine.net
Wed, Aug 21 at 8:56 AM

Permalink

How Elevision enhanced its sales strategy and media operations with the Broadsign Platform

Juliana Lai. Initially, Elevision’s network consisted of elevator screens in high-end residential and commercial buildings in Dubai and Abu Dhabi. Over the last four years, large-format DOOH screens have been added to its network and expanded into premium business districts, including the Dubai International Financial Centre and the Dubai World Trade Centre. […]

broadsign.com · Promoted content
Wed, Aug 21 at 12:10 AM

Permalink

US out-of-home (OOH) advertising revenue increased 3.4% in the second quarter of 2024: OAAA (EZ Newswire)

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. […]

app.eznewswire.com
Tue, Aug 20 at 9:45 PM

Permalink

QMS sales head says Olympics have given Australian OOH industry a boost amidst ‘dreary market’ (Mumbrella)

By Rosie Drew and Neil Griffiths. After a period of stagnation, the marketing and advertising industry received a much-needed boost during the Olympics, according to QMS head of sales, Tim Murphy. Speaking to Mumbrella this week, Murphy explained how the leading international sporting event revitalised brand campaigns on a global scale. […]

mumbrella.com.au
Tue, Aug 20 at 4:11 PM

Permalink

What to do if your digital billboard has been hacked; and how to prevent it (Billboard Insider)

Prevention: One common theme we heard in our discussions is encouraging owner/operators to remember that manufacturers sell digitals as a complete system. If you decide to not include the entire package, including routers or some of the ancillary pieces to save money, you might be putting yourselves at greater risk. Always be focused on best practices. […]

billboardinsider.com
Tue, Aug 20 at 4:10 PM

Permalink

DPAA’s Video Everywhere 2024 Global Summit Oct 15, 2024 Pier Sixty, NYC

“We Celebrate the Growing Role of Digital OOH & Programmatic Innovation in Today’s Omnichannel Marketing Mix.” Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more. […]

dpaasummit.com · Promoted content
Tue, Aug 20 at 3:56 PM

Permalink

How much does a billboard cost? A complete guide (Broadsign)

Quinn Mason. Unfortunately, the answer isn’t straightforward, as billboard advertising costs vary and depend on several factors, including location, circulation, size, format, and audience demographics. Traditional (i.e., static) billboards, however, can run from $1,000 to $2,000 a month for campaigns in rural areas, $1,500-$5,000 in small to midsize cities, and $14,000 and up in larger markets. […]

broadsign.com
Tue, Aug 20 at 3:55 PM

Permalink

VIOOH’s manager explains how programmatic DOOH campaigns can be measured (Performance Marketing World)

Adam Orridge, Senior Insights and Measurement Manager at VIOOH, looks at ways to measure out of home advertising with some practical tips and case studies. Many in our industry feel confused or uncertain about how to effectively measure programmatic digital out-of-home (prDOOH) campaigns. […]

performancemarketingworld.com · Promoted content
Tue, Aug 20 at 3:18 PM

Permalink