Debt costs were stable at the three public OOH companies during the second quarter of 2024. Lamar has the cheapest weighted average debt costs at 5.0%. Clear Channel Outdoor has the most expensive weighted average debt at 7.4%. […]
Colum Harmon, marketing director, PML Group. This summer, OOH has amplified multiple brand associations with key sporting moments by leveraging the visibility and emotional engagement inherent in events such as the GAA Championship, Olympic Games and Premier League football. […]
MONTRÉAL, Aug. 22, 2024 /CNW/ - Quebecor Media Inc., through its Quebecor Out-of-Home division, has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH's Canada-wide out-of-home advertising business. […]
Lisa & Dan Nausley. The Common Mistake Salespeople Make. One of the reasons salespeople often fail to gather accurate information about the decision-making process is the way they ask about it. […]
Networking events are ramping up this fall in the U.S., as summer vacations end, kids head back to school and industry people get their ... […]
What’s described by the vendor as the largest LED display at a European football stadium is in the process of going up (and appears ... […]
This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written ... […]
By Victoria McNally. Yahoo said these retail media networks will add roughly 70 million grocery shoppers and 20 million gym-goers to its pool of addressable audiences. More importantly, both retail audiences are made up of verified, first-party data sets, which have more inherent value to marketers as third-party options become scarce and privacy regulations stricter. […]
By Nich Weinheimer, EVP, Strategy, Skai, an omnichannel marketing platform. Currently, advertisers have more than 200 RMNs available for their consideration and budgets — the lion’s share of which currently flows to market leaders Amazon and Walmart. […]
by Steve May. The move combines Sony’s Cloud API and Zero-Touch Provisioning with Xibo’s software solution. The idea is to simplify the way businesses deploy, scale, and manage their signage network remotely. […]
by Andy McDonald, SVP, Government Affairs, OAAA. The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled “Human Approval of Content for Digital Displays. […]
Bishopp Airport Advertising has secured an exclusive, multi-year advertising partnership with Launceston Airport. The agreement, covering both indoor and outdoor advertising programs, marks Launceston Airport becoming the company’s 25th airport advertising partnership across Australia and New Zealand. […]
BMW Park, home of the FC Bayern basketball team in Munich, Germany, will host the world’s first permanent ASB GlassFloor LED video sports surface. BMW Park, home of FC Bayern Basketball in Munich, has entered into a partnership with supplier ASB GlassFloor. […]
Chris Riegel, CEO and Founder of STRATACACHE. STRATACACHE technology provides anonymous shopper pathing, which can be tied back to loyalty or transaction data at the register by opt-in. This insight gives retailers the power to build audiences based on real in-store shopping behaviour. […]
Kuala Lumpur, 22nd August 2024 – Moving Hearts, the ESG initiative of Moving Walls, a global ad tech provider of enterprise software for the Out-Of-Home (OOH) industry, will be hosting “Media for a Better World: A Roadmap Towards Sustainable OOH Media” event on September 6 in Kuala Lumpur. […]
