by Florian Rotberg. In August, the Belgian postal service, Bpost Group, acquired the French third-party logistics company Staci, including its subsidiary Pixel Inspiration, a leading British digital signage integrator. […]
Nickelytics is a venture-backed startup offering a platform that makes launching hyper-local Out-Of-Home advertising as simple, scalable, and measurable as online ads. Established in 1996, TRUCKADS executes mobile advertising campaigns, provides large format fleet graphics and its patented non-invasive Invisa-Frame System. […]
The famed America’s Cup sailing competition has started in the waters off Barcelona, and one of the new features down at the city’s marina ... […]
STRATACACHE CEO Chris Riegel has funded and has his people organize and run a pair of well-attended and reviewed retail media conference days tied ... […]
By JC Conti, CEO, VIOOH. The slower adoption of DOOH can be partly attributed to the third-party cookie-free environment. However, in the long term, this could prove to be a strength. […]
Here’s an eye-opening table comparing the growth in the roadside billboard revenues of the three largest out of home companies over the past year. This is roadside billboards only and does not include transit or airports. Lamar is the only company whose US billboard revenue growth exceeds inflation over the past year. […]
By Kimeko McCoy, editor. For all the retail media growth, standardization and transparency remain a pain point yet to be resolved. According to one agency CEO, the lack of transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN. […]
Gai Le Roy, IAB Australia’s CEO. Retail media investors spent 37% of their media and marketing budget in retail media over the last 18 months, up from 26% in 2023, according to IAB Australia’s Retail Media State of the Nation 2024 Report. […]
Paul Frampton, president of marketing consultancy CvE. The rise of first-party IDs and data offers the promise of closed loop measurement, but carries with it both highs and lows. Accurate measurement sets market pricing. […]
At the end of last year, Ms. Phoong took out 400 billboards in Los Angeles, and earlier this summer, she took out 20 or 30 in San Diego. This month, she began her campaign in Fresno with 15 billboards. […]
The Melbourne Museum in Australia is using three big transparent LCDs tiled side-by-side to create the hologram-ish illusion that a rather cranky 66-million-year-old Tyrannosaurus ... […]
By Kimeko McCoy. Behemoths like Amazon and Walmart dominate the retail media network landscape. However, that hasn’t stopped smaller players from coming into the space en masse and competing with one another, trying to stand out in a competitive landscape enough to scoop up any spare ad dollars. […]
by Florian Rotberg. LinkNYC’s business plan collapsed, and this failure wasn’t solely due to the pandemic. The operator consortium defaulted on payments because they didn’t meet the agreed-upon network size and minimum advertising revenue. […]
Kevin Gephart. Radio is in a tough spot right now, while OOH is growing (record OOH revenues reported in Q2 2024). The largest radio group in the US, IHeartRadio lost $909 million in Q2 2024, and Audacy (the combined entity of CBS Radio and Entercom), the second largest radio group in the US, is currently working their way out of bankruptcy. […]
Lamar Advertising (NASDAQ:LAMR) declared a quarterly dividend on Tuesday, August 27th. Shareholders of record on Wednesday, September 18th will be paid a dividend of 1.40 per share by the real estate investment trust on Monday, September 30th. This represents a $5.60 dividend on an annualized basis and a yield of 4.56%. […]
