Today Andy Goodman looks at the beginning of the lease. Lease Agreement. Lease # ___ I’ve worked for a lot of companies and every company has their lease number so they can keep track of each Lease. […]
by Stephanie Miles. With brands expected to pull back on media spending during the first half of the year, media buyers are looking at stretching their ad budgets to activate in more meaningful ways. Prices are increasing faster than the average American’s income, and digital ad spending forecasts look cloudy, at best. […]
by Stephanie Miles. Is advertising during the Super Bowl still worth the seven-figure investment? That’s the question national brands and agencies are asking, just weeks away from the biggest advertising event of the year. […]
1. QR Codes In Transit Ads People are busy. In the case of transit advertising, they are usually running to catch the train or about to get off the bus and head to work. […]
Kelly Harlin, Sharp/NEC. Computer vision technology is a field of artificial intelligence (AI) that facilitates computers and systems to create meaningful information from digital videos, images, and other visual vessels. Then, it takes those actions and data points to develop recommendations based on that information. […]
Almost two-thirds of our readers omit prices in a ride sheet. A midwest out-of-home executive explains the case for not putting prices in ridesheets. I saw your article yesterday about rate cards and voted but never sent an email. […]
The new study by Clear Channel UK, Global, JCDecaux and Posterscope also shows that out of home (OOH) ads that include location messaging encourage search The launch of a new study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. […]
BACKGROUND. An e-commerce direct-to-consumer company wanted to show audiences the functional and easy use of their home goods products on real-world screens while seamlessly directing viewers to the website. STRATEGY. […]
Digital signage trends often reflect consumers' needs and changing lifestyle patterns, making the brand-consumer relationship more efficient and consistent. By providing personalized and relevant content, digital signage empowers brands to build stronger relationships with their customers and drive sales. […]
How has out-of-home advertising changed? What sort of data is available for out-of-home advertising? How do you integrate that data with online data? […]
WOW Media, a full-motion digital billboard network in Los Angeles, partnered with Neuro-Insight, a neuromarketing and neuroanalytics company studying the link between brain activity and consumer behavior, to help brands and advertisers understand the effectiveness of this fast growing medium. […]
BroadSign unveils OOH platform. BroadSign, an OOH technology firm, has announced its next-generation OOH platform, which includes unified access to BroadSign product subscriptions, such as BroadSign Direct and BroadSign Reach, and tools for campaign targeting, according to a press release. […]
UK ad market set to reach £36bn this year despite the possibility of real-terms decline London, January 26, 2022: The latest quarterly data from the Advertising Association / WARC Expenditure Report show UK advertising spend rose by 4.3% to a total of £8.5bn between July and September 2022, the ninth consecutive quarter of growth and demonstrative of an ongoing, resilient recovery from the COVID-19 pandemic. […]
My good friends and content partners at the German language publishing and consulting firm invidis have an interesting post up built around an extended ... […]
By Kerry Flynn, Tim Baysinger. A key takeaway from the event was that experiential businesses and those in out-of-home advertising have stronger post-pandemic market positions and are poised to strike deals. Details: A mix of mostly industry executives, investors and consultants filled the crowded room on Tuesday. […]