Wednesday, March 12, 2025

Editors’ Picks

Sunday, January 29, 2023 Sun, Jan 29, 2023

Saturday, January 28, 2023 Sat, Jan 28, 2023

Friday, January 27, 2023 Fri, Jan 27, 2023

Irish OOH market update; increase in traffic (AdWorld)

James Byrne, PML Group. Our recent Seasonal Shopping study found that the busy summer holiday season is a big occasion for retailers, with over half (51%) of the sample and 60% of females reporting event spend. Deloitte’s State of the Consumer Tracker reports that half of Irish adults plan a hotel stay in the first quarter with 37% likely to fly internationally for leisure purposes. […]

adworld.ie
Fri, Jan 27, 2023 at 12:14 AM

JCDecaux urges advertisers to embrace uncertainty and use DOOH advertising to succeed in 2023 (JCDecaux via Open Mic)

by Rajvi Kantaria. 2023 is the year of the rabbit, and according to Chinese astrology rabbits are kind, quick, patient, responsible, and skillful. These attributes are closely aligned to five digital out-of-home (DOOH) strategies we believe will help marketers embrace these uncertain times and maximize performance. […]

thedrum.com · Promoted content
Fri, Jan 27, 2023 at 12:11 AM

Primary stakeholder calls for Daktronics’ leadership to step down (South Dakota Public Broadcasting)

By Evan Walton, SDPB reporter. The largest stakeholder in Daktronics is urging new leadership at the company based on what they say is underlying dysfunction that has been evident for years. Alta Fox Capital Management cites hundreds of millions of dollars in equity market decline during the tenure of Chairman and CEO Reece Kurtenbach. […]

listen.sdpb.org
Fri, Jan 27, 2023 at 12:11 AM

Thursday, January 26, 2023 Thu, Jan 26, 2023

New Zealand’s OOH advertising trade body says it’s members’ revenue was up 10% in 2022, to $131m

Out of Home Media Association Aotearoa (OOHMAA) said contribution from digital out-of-home (DOOH) revenue share remained stable for the second year running, accounting for 67% of 2022’s total revenue at $88.8m. Programmatic digital out of home (pDOOH) also steadily increased its share in 2022. OOHMAA began recording pDOOH revenue in Q2 2022 when it accounted for 2.6% of DOOH revenue. […]

mumbrella.com.au
Thu, Jan 26, 2023 at 11:10 PM

Epic Outdoor launches South Africa’s largest (400 square meters) solar DOOH billboard, (Media Update)

Epic Outdoor, a niche media company specialising in developing and marketing large-format, high-impact static and digital Out-Of-Home (DOOH) platforms, has deployed a new digital billboard site on the N1 highway. According to Epic Outdoor, the property was specifically designed to accept advertising at 400m2 — which is bigger than two tennis courts. […]

mediaupdate.co.za
Thu, Jan 26, 2023 at 10:35 PM

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