A Billboard Insider reader asks: “I am carving out a billboard easement on a property which I own and want to sell. How big should the easement be. Should it just cover the base of the sign (10’ by 10’ ) or should it be larger (say 50’ by 50’) to cover the footings and the above ground footprint of the sign? […]
John Hood, Former President, John Locke Foundation. My argument, then and now, is that advertising confers net benefits on society. It conveys critical information about the cost, value, and availability of goods and services, fueling the innovation and competition that boost living standards over time. […]
Scarlett Sherriff. Media and entertainment group Global has won the contract for Network Rail’s entire roadside advertising estate following a competitive pitch. The railway company’s roadside out-of-home portfolio, which is comprised of over 1,400 sites, includes classic formats and digital billboards in high-profile city locations such as London, Manchester, Birmingham, Edinburgh and Leeds. […]
TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive to see who and what is gaining in global TV sales. […]
by Antonia Hamberger. At IFA 2024, MiniLED and OLED will dominate display manufacturers’ booths – two technologies that are fighting for supremacy in the premium TV segment. Starting Friday, TV market leaders will once again showcase their latest flagship models at the Berlin consumer tech trade show IFA. […]
Network Rail’s estate is the biggest roadside contract in the UK, with Global awarded exclusive rights to manage the advertising for over 1,400 sites, ranging from hugely popular classic formats through to digital billboards across cities including London, Manchester, Birmingham, Edinburgh and Leeds, with a further investment for more than 100 new state-of-the-art digital screens on premium sites in city centres, set to be rolled out over the coming months. […]
by Sarah Mahoney, Staff Writer. New research from Keen Decision Systems says a shift is underway. While retail media networks accounted for 19% of the total media budget in 2023, that declined to 13% in 2024 -- a 33% decrease. […]
oOh! has further scaled its Street Furniture network across Sydney, winning two new major long-term contracts in premium suburbs across the city. The first is Waverley Council in Sydney’s eastern suburbs, covering areas including Bondi, Bronte, and Rose Bay. […]
The advertising giant is expanding its retail media arm, now rebranded as reo, to represent retailers’ assets across stores, websites, apps, and platforms like Meta and Google, moving beyond in-store screens to a full omnichannel digital offering. […]
Features Topic-Based Exhibits, Roundtable Discussions, and Guided Discourse to Foster Collaboration and Inspiration NEW YORK, Sept. 04, 2024 — Questex’s Digital Signage Experience (DSE), the preeminent event and digital platform for the digital signage industry, today announces a new event feature — Innovation Park. […]
by Balthasar Mayer. The Cosm in LA has introduced live sports as “shared reality” experiences. This concept, different from larger competitors, has led to the construction of additional locations. […]
by Antonia Hamberger. Acquisition by acquisition, Zetadisplay wants to take on the whole of Europe. The latest one contributed to a 28.7% growth in Q2, raising the group’s revenue to EUR 14.4 million. […]
by Antonia Hamberger. Under Armour had developed an entirely new store concept, partnering with Barcelona-based LED Dream Group for digital signage. Since then, the company’s flagship locations include three brand stores in England, including one on London’s Oxford Street. […]
Billboard Insider hears from multiple sources that Trailhead Media is testing the waters on a sale. Trailhead’s lead investor Viking Global has been in the investment since 2020 and we assume they will be calling the shots. […]
Guinness World Records has now published size data for the record-breaking LED video wall at Adele’s concerts in Munich, Germany. In an online article recognising the video wall as the largest continuous outdoor LED screen (temporary), the size is given as 4,159.7 sq metres. […]
