Editors’ Picks

How to set your digital billboard rates (Watchfire)

The potential for revenue with digital billboards is greater than with static billboards. However, offering the right digital signage advertising rates is critical. If your rates are too low or too high, you’ll be leaving money on the table — either because you’re getting less than what a billboard spot is worth or because there are unfilled slots in the rotation. […]

watchfiresigns.com · Promoted content
Fri, Feb 10, 2023 at 6:56 PM

Permalink

LG and Broadsign launch revenue-generating system-on-chip for webOS commercial displays

Businesses can now use Broadsign’s content management solution to deliver ads across LG commercial display networks without external media players LINCOLNSHIRE, Ill., Feb. […]

LG · Promoted content
Fri, Feb 10, 2023 at 6:12 PM

Permalink

Transparent LED Steadily Improving, But The Backside View Remains A Challenge (16:9)

Several years of going to pro AV shows has allowed me to track the progression of display technologies like transparent LED, and while they ... […]

sixteen-nine.net
Fri, Feb 10, 2023 at 8:48 AM

Permalink

Valley Bank Uses Big, Curved Staccato LED Feature In New NYC Flagship Branch (16:9)

The U.S. regional financial company Valley Bank used a 70-foot curved LED inside its new Manhattan flagship branch to make a big statement in ... […]

sixteen-nine.net
Fri, Feb 10, 2023 at 7:15 AM

Permalink

It’s a seller’s market: OOH lawyer (Billboard Insider)

Jennifer Sloane. I doubt there is anyone in the country that has done more acquisitions than I have. And I can tell you that today, the multiples that I am seeing, are higher than all previous years doing acquisitions. […]

billboardinsider.com
Thu, Feb 9, 2023 at 5:50 PM

Permalink

Highlights from the DPAA Global Summit held in October 2022 in New York, Part 2 (Media Village)

By E.B. Moss, Media Village. As you can read in Part One, those takeaways from the heads of Microsoft, Wolverine and FreshDirect Marketing are still timely. […]

mediavillage.com
Thu, Feb 9, 2023 at 5:47 PM

Permalink

All recorded panel sessions from the DPAA Global Summit held in New York in October 2022 (DPAA)

"The Growing Role of Digital OOH and Programmatic Innovation in Today’s Omnichannel Marketing Mix” Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]

dpaasummit.com
Thu, Feb 9, 2023 at 5:45 PM

Permalink

Big Oops: Windows Error On DOOH Screen At NYC World Trade-Fulton Concourse (16:9)

A reader passed along this visual reminder about the risks of using commercial operating systems on digital signage jobs. This is a big video ... […]

sixteen-nine.net
Thu, Feb 9, 2023 at 10:27 AM

Permalink

Photos: ISE 2023 Digital Signage Networking Mixer (16:9)

A photographer shot a pile of high rez photos at last week’s Sixteen:Nine Mixer in Barcelona. I have gone through them a put together ... […]

sixteen-nine.net
Thu, Feb 9, 2023 at 10:01 AM

Permalink

Vestel Adds SignStix As CMS Option For Its Smart Display Lineup (16:9)

North Americans who attended ISE for the first time may well have wandered into the main hall where all the big display manufacturers were ... […]

sixteen-nine.net
Thu, Feb 9, 2023 at 8:33 AM

Permalink

Details of investment by Accenture in hologram display and communication firm Looking Glass Factory (Digital Signage Today)

Interview with CEO of Looking Glass Shawn Frayne. Q: How does this investment change the game for Looking Glass and its efforts, and does it accelerate any of the R & D or product development in the pipeline? A:Accenture's deep reach into a number of industries and relationships will continue to accelerate our growth and will help us identify critical product features in the future. […]

digitalsignagetoday.com
Thu, Feb 9, 2023 at 12:14 AM

Permalink

ISE 2023 Tech Tour showed digital signage implemented at the Diagonal 123 office building in Barcelona (Avixa)

The tour was focused on design, architecture and technology. It focused on the creation, design and implementation of the 50 square meter L-shaped ceiling and wall LED display, digital signage systems throughout the office and the 2D and 3D content creation. […]

xchange.avixa.org
Thu, Feb 9, 2023 at 12:11 AM

Permalink

CEO of a location data company pitches the benefits of using location data in DOOH advertising (Digital Signage Today)

By Geoff Michener, CEO and founder, dataplor. Where traditional OOH and most digital channels fall short. As brands pivoted to highly targeted online advertising and ecommerce took off in a stay-and-shop-at-home environment, new problems arose. […]

digitalsignagetoday.com
Thu, Feb 9, 2023 at 12:10 AM

Permalink

ISE 2023: NoviSign Breaks Down Its Digital Signage Software Features (Video, 2:40, by rAVe Pubs)

Novisign digital signage is a cloud-based software platform that enables users to create, manage and broadcast rich digital content. Everywhere you look there are screens – from fast food chains to public transportation. They are used for promotional info, ads, entertainment, news and more. […]

ravepubs.com
Thu, Feb 9, 2023 at 12:10 AM

Permalink

Levi & Korsinsky Notifies Daktronics, Inc. Investors of a Class Action Lawsuit and Upcoming Deadline

NEW YORK, Feb. 9, 2023 /PRNewswire/ -- Levi & Korsinsky, LLP notifies investors in Daktronics, Inc. ("Daktronics" or the "Company") of a class action securities lawsuit. […]

PRNewswire
Thu, Feb 9, 2023 at 12:10 AM

Permalink