LG’s US Business Solutions unit and DOOH-focused CMS software firm Broadsign has announced a partnership that has what’s dubbed Broadsign for SoC ready to ... […]
VENDO is a Canadian OOH company, formed through the combination of Media City and Signpatico. Media City and Signpatico began working together in October 2020 through a joint sales and marketing partnership under the VENDO brand. In August 2022, the companies merged and officially launched VENDO as a complete business operation. […]
PUNE, MAHARASHTRA, INDIA, February 15, 2023 /EINPresswire.com/ -- Lemma, an independent supply-side platform for large format ads, in collaboration with Maxamtech Digital Ventures, is launching its metaverse billboards to real-world digital out-of-home clients. Advertising in the virtual world mimics the brand's actual world representation. […]
by Rodolfo Queiroz. 2 - Digital Out-of-Home Continues to Grow, But Data Is a Sketchy Area. Measurement of DOOH reach and concerns about privacy (such as using DOOH to ping smartphones) remain hurdles to greater adoption of the format. […]
This is a nice use of projection for retail by Dallas-based Glass Media, working with its client Levis. The advantage of projection – if ... […]
InfoComm 2023 is set for June 10-16 (exhibits 14-16) at the Orange County Convention Center in Orlando, Florida. The show will explore pro AV solutions that accelerate productivity and create unforgettable in-person experiences. […]
The move by the prefecture comes as a former executive of Japan's largest advertising agency was arrested earlier this week in a bid-rigging scandal involving contracts linked to the Tokyo Olympic and Paralympic Games. “I think (the suspension) will have a significant impact on the 2025 World Expo in Osaka,” as Dentsu handles large-scale events, Osaka Gov. Hirofumi Yoshimura told reporters. […]
I spent a few days in London, UK ahead of Integrated Systems Europe – in part to break up the trip and flights, but ... […]
Paris, February 14th, 2023. JCDecaux India – 100% owned by JCDecaux – has won an exclusive 12-year contract to advertise inside and outside Bengaluru’s Kempegowda International Airport (KIAB / BLR Airport). The award follows a competitive tender. […]
Instead of white-knuckling it through change to survive, you lean into change as the door to unforeseen growth and opportunities. Our conversation with David Levin and Sam Bufton at Poppulo, a digital signage firm that recently completed a merger including FourWinds and SmartSpace. […]
Black History Month is an annual observance of the historical achievements, events, and struggles of the Black community. This entire month gives brands a chance to create thoughtful and impactful campaigns that support and amplify Black voices. […]
SignageLab is a CMS built around the multi-platform middleware and remote management software stack of SignageOS. As it turns out, both are Czech companies, though signageOS has a US footprint, as well. Prague-based SignageLab was already in the digital signage business, using software based on WordPress, the blogging platform. […]
Rachna Lokhande, founder of Glocal Bridge. India is far too important a market with the potential that global players cannot undermine. Let us look at some key developments as India strides towards programmatic in the world of OOH. […]
Richard Rothfelder, Partner, Rothfelder Falick. My partners Chris and Mike and I are often asked about the situation where a client secures a permit to erect new sign at a conforming site, but he doesn’t build the sign or otherwise finish the work before the permit expires. […]
By Jenni Baker | Assistant Editor. Sponsored by Alight Media. What lessons can be learnt from these award-winning campaigns to help marketers unlock value from OOH real estate to meet their campaign objectives? […]