Billboard Insider’s take: US digital billboard maker Daktronics would have been profitable in the absence of a non-operating charge taken on a convertible note. The company has little debt and excellent liquidity (e.g. cash balances in excess of $97 million and an undrawn line of credit of $35 million). […]
By Ricki Green. WSI CEO Simon Hickey said this is an exciting opportunity for out-of-home (OOH) digital advertising organisations who have the knowledge, expertise and capability to deliver advertising solutions for an international 24-hour airport: “When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year. […]
by Sara Lebow. Two in three advertisers don’t plan to invest in new retail media networks (RMNs) in the next couple of years, according to Association of National Advertisers (ANA) data. “The majority of dollars used to fund investments in retail media are being borrowed from existing budgets within advertisers’ organizations,” said our analyst Sarah Marzano. […]
by Martin Moodie in Hong Kong, China. Measuring the same length as an Airbus A350, the floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It welcomes 100% of international passengers arriving at Melbourne Airport (known locally as Tullamarine Airport), Australia’s largest 24-hour international gateway. […]
While bikes historically featured static OOH ads on delivery boxes, Du Preez says that this is the first that boxes have been digitised and programmatic Digital Out-of-Home (pDOOH)-enabled, allowing a more dynamic, responsive and engaging format. […]
Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built ... […]
Kantar’s 2024 analysis shows that point-of-sale (PoS) ads hold the top spot, replacing sponsored events in terms of consumer preference. PoS ads are seen as particularly trustworthy and useful and don’t hold negative connotations such as being intrusive. Other favoured channels include cinema ads, sponsored events, newspaper ads and out-of-home advertising. […]
From major layoffs at Tesla, Amazon and Microsoft to small fintech startups and apps. Cody Corrall Alyssa Stringer. The tech layoff wave is still going strong in 2024. […]
ST. PAUL — With the general election now less than 90 days away, the Minnesota Department of Transportation is reminding campaigners that state law prohibits placement of political or advertising signs in the highway right of way. […]
by Antonia Hamberger. The e-paper wrapping technology comes from Taiwanese manufacturer E Ink. It uses the same electrophoretic coloration as the full-color E Ink Spectra 6 technology, which is used for most color e-paper signage displays like those from PPDS or Sharp. […]
by Balthasar Mayer. The new contract is valued at approximately 100 million Swedish kronor, or 9 million euros. Ocean Outdoor Nordic, DooH provider in Northern Europe and part of the Ocean Outdoor Group, has extended its cooperation with pan-European digital signage integrator Visual Art. […]
As the host of Sign Expo Canada, the national trade show for the sign industry, The Sign Association Of Canada (SAC-ACE) will feature the latest products, services and trends from industry suppliers at this annual show. […]
Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem ... […]
DEADLINE EXTENDED. The deadline to submit your top campaigns for OAAA's 2024 00H Media Plan Awards has been extended to September 20, 2024, at 11:59 PM ET. The OOH Media Plan Awards program honors efficient and effective OOH and DOOH media plans that maximize the synergies between media and creative strategies within an available budget. […]
North Americans know about the annual InfoComm trade show that cycles between Orlando and Las Vegas, but may well be unfamiliar with how the ... […]
