Charlie Mizer, The Outdoor Sales Mastery Class. I landed a new account and could not wait to tell my boss “I got one!” A couple of months later I saw my jewel of a new client go up on multiple competitor boards. […]
Tallinn – population 452,000, the capital city of Estonia. The contract includes the installation and maintenance of 1,200 bus shelters, 34 self-cleaning toilets, and 141 free-standing City-Light-Poster displays. Part of the media portfolio in Tallinn’s vibrant city centre will be digitised. […]
On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time, transit station and scheduled fleet media – all with reach and frequency metrics generated by our new and enhanced model. […]
This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it ... […]
This is a great example of what I call boring signage – utilitarian displays and content that won’t get any pulses racing, but does ... […]
The German metal and plastics processing company Schütz has switched our analog for digital on the signposts for its factory, enabling signs first intended ... […]
Slipped through the cracks? Even a respected trade publication like Digital Signage Today allowed a guest writer to quote a junk report. See the link on "double in size" in this article. […]
by Grace Dillon. ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it has ever been. […]
Cisco will provide solutions for the club’s networking, security, Wi-Fi and digital signage deployments throughout its 31-acre stadium district, anchored by CITYPARK. The stadium will deploy Cisco’s Wi-Fi 6 to deliver faster speeds and more bandwidth and reliability, while being less taxing on fans’ devices’ batteries. Only a handful of MLS-specific stadiums deploy Cisco’s Wi-Fi 6. […]
By Michael Feeley. Header bidding, creative optimisation and the metaverse will be among the big talking points for the digital out of home (DOOH) advertising industry in 2023, according to a new trends report from Hivestack. Despite a tumultuous year for the global economy, DOOH has again proven its agility and resilience, with investment in DOOH campaigns continuing to grow year-on-year. […]
Two sentences caught Billboard Insider’s eye: On average, billboard REITS pay an average dividend yield of 4.9%, well above the REIT Sector average of 3.6%. Billboard Insider thinks low out of home maintenance capexp explains this. Steel monopoles don’t need as much upkeep as commercial buildings. […]
oOh!media Limited has seen its profits grow by 343 per cent to $56.2 million after the out-of-home (OOH) advertising sector was decimated by the COVID pandemic. The oOh! network saw its Road and Retail formats grow above pre-pandemic levels. […]
Interview with Jun Sakurai, CEO of LIVE BOARD. To be honest, at the moment, I don't feel that advertisers, agencies, and media owners expect an OOH world that can be bought at an auction in Japan. However, buying through DSP is becoming a common method for global agencies and major Japanese agencies which are undergoing digitalisation, so they are finding value in it. […]
By Usman Kabir. 8. JCDecaux SE (OTC:JCDXF). Market cap: $4.91 billion. JCDecaux SE (OTC:JCDXF) is a global leader in the out-of-home advertising industry. […]
Omar Oakes. Peter Drucker said: “So much of what we call management consists in making it difficult for people to work.” This comes to mind when media-buying agencies like Interpublic Group decide to merge Mediahub, one of those most interesting network media agencies I’ve come across in the last five years, with IPG Mediabrands, the division that comprises UM and Initiative. […]