This is a nice example of how mesh LED technology has matured and thinned out to a level that it works very effectively for ... […]
Ad serving in OOH is not necessarily a new emerging solution, however, in recent years there has been a shift in the paradigm, with new advancements largely being driven by technology. The loop has dominated as far back as we can remember, but as we all have experienced, change is inevitable and for many of us there is a learning curve ahead. […]
By Amy Corr, assistant editor. McDonald's Sweden's launched its new fried chicken burger with a nod to street food culture. Wheels were added to digital billboards in Stockholm and Västerås—near actual McDonald's restaurants—turning each sign into a modern day food truck. […]
Following the certification, all Vast Billboards, JCDecaux NZ, and Mediaworks advertisers will have access to Veridooh’s verification solution for digital, static, and programmatic out-of-home campaigns. Veridooh’s flagship solution, SmartCreative, independently tracks, measures, and verifies the performance of OOH campaigns, increasing transparency and buyer confidence in the sector. […]
by Andrew Golden. Whether you’re promoting athleisure wear, snacks, alcoholic beverages, sports betting, or the game itself, associating your brand with these large tentpole events can have a dramatic impact on how your brand is perceived. […]
Fourth Quarter Revenues of $494.7 million. Operating Income of $105.0 million. Net Income attributable to OUTFRONT Media Inc. of $59.2 million, $0.34 earnings per diluted share. Adjusted OIBDA of $153.7 million. AFFO attributable to OUTFRONT Media Inc. of $96.1 million. Quarterly dividend of $0.30 per share, payable March 31, 2023. OUTFRONT Media Inc. […]
Figures from OMA reveal the industry increased by 27.6% in net media revenue for 2022, reporting $1,060.5 million, up from an adjusted figure of $831.1 million for 2021. […]
Delphi Display Systems, which has been mainly focused on a variety of menu and ordering screens for the QSR sector, has been acquired by ... […]
Kristen Theodore interviewed Bryan Mongeau. Why did Broadsign revamp its existing platform, and why does this change matter for media owners? Modern media owners these days need much, much more than just a CMS to run their business effectively. […]
Global online gaming company, Nexon, used the Hivestack Demand Side Platform (DSP) to activate a cross-border programmatic (DOOH) campaign promoting its popular “MapleStory M” mobile game to audiences in Singapore. […]
Presentation by Marc Bartholomew, SVP of Out of Home, dentsu at MediaPost's DOOH Insider Summit. This perspective will look into how dentsu approaches programmatic OOH for its clients; from discussing how and why it could benefit an advertiser through to activation best practices and identifying key metrics for success. […]
The 550 sq m of advertising space at Newark Liberty International Airport’s Terminal A also features two 13m curved LED soffits, 54 UHD LCD screens and 16 digital columns. A 7.3m seamless digital ‘umbrella’ is among the 70 displays to have been installed at Newark Liberty International Airport’s Terminal A. […]
I was sifting through Linkedin last week and saw a company’s post celebrating the installation of a set of outdoor LED screens, and using ... […]
When I have chats with the heads of small, generally young companies that are struggling to figure out how they stand out from the ... […]
Lux Vending LLC, doing business as Bitcoin Depot, a U.S.-based bitcoin ATM operator, has converted all of its roughly 7,000 kiosks to BitAccess software. In late 2022, Bitcoin Depot acquired a majority equity interest in Bitaccess. […]